Qhov qauv tsim Geneo Kev Tsim Qauv Chaw Qhia Khoom los ntawm Belina Zhang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Tooj hauv Pawg Sib Tw Tsim Chav Sab Hauv thiab Kev Nthuav Qhia.
ToojSab Hauv· 2023
Geneo Kev Tsim Qauv Chaw Qhia Khoom
los ntawm Belina Zhang
Tus Neeg Siv: Shanghai Brander Brand Design., Ltd
Tus Yeej A' Design Award Tooj hauv Pawg Sab Hauv
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #151218Qhov Tsim
Txog Geneo Kev Tsim Qauv Chaw Qhia Khoom
Geneo yog ib qhov chaw qhia khoom (showroom) tsim rau ib lub cim khoom siv saib xyuas tawv nqaij uas sib txuas kev thev naus laus zis nrog cov khoom siv los ntawm qhov chaw txawj ntse. Thaj chaw 280 metres square siv dej, nroj tsuag thiab pa oxygen ua cov ntsiab lus tseem ceeb. Thaj chaw nkag muaj ib qho pom kev teeb duab dej ntws, ib qho phab ntsa cov npuas dej (bubble wall), ib qho phab ntsa duab neeg thiab ib lub tsev qhia yeeb yaj kiab 5D. Phab ntsa cov npuas dej ntawd muaj peev xwm tig tau, thiab qhov pom kev ces qhia tawm ntau hom nroj tsuag sib txawv nyob rau hauv. Nyob rau hauv thaj chaw saib yeeb yaj kiab, qhov pom kev nyob saum phab tsev thiab lub cuab yeej tsw qab hloov mus raws li cov content ntawm zaj yeeb yaj kiab. Cov khoom zoo li cement thiab terrazzo cuav muab qhov ntsuab ntsuab thiab qub qub tuaj, tab sis txhua ceg ntawm phab ntsa raug ua kom nkoos thiab tsuas siv tes txiav kom du.
Qhov Lees Paub
Txog A' Design Award Tooj
Geneo Kev Tsim Qauv Chaw Qhia Khoom yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Geneo Kev Tsim Qauv Chaw Qhia Khoom xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Geneo Kev Tsim Qauv Chaw Qhia Khoom ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
- Qhov Loj & Ntim
- Showroom covering 280m²
- Cov Ntsiab Lus
- beauty, tech, nature, interior, branding
- Thev Naus Laus Zis Tsim Khoom
- Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
- Kev Sib Tw Tsim Qauv
- Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
- Kev Tshawb Fawb
- The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
- Kev Txhawb Siab
- In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
- Lub Sij Hawm Ua Hauj Lwm
- Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023 - Txheej Txheem Ua Hauj Lwm
- The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.
Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.
