C700 Khau Ncaws Pob Sab Nraum Zoov by Cgx Shanghai Sporting Goods Co., Ltd.

C700 Khau Ncaws Pob Sab Nraum Zoov by Cgx Shanghai Sporting Goods Co., Ltd. is a highly esteemed winner of the very prestigious 2024 A' Design Award Kub in Tsim Khau, Khau Nkawm thiab Khau Tawv Competition Category.

KubKhau· 2024

C700 Khau Ncaws Pob Sab Nraum Zoov

by Cgx Shanghai Sporting Goods Co., Ltd.

Client: CGX (Shanghai) Sporting Goods Co., Ltd.

A' Design Award Kub Winner in Khau Category

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Verified Award Winner

Verify Award Status for #152574

View at A' Design Award Press Release Award Badge

Colors

The Design

About C700 Khau Ncaws Pob Sab Nraum Zoov

C700 yog ib nkawm khau ncaws pob sab nraum zoov uas tsim los rau kev ua ub no hauv nroog. Lub pob taws ua los ntawm TPU uas yoog tau thiab khoov los txhawb qhov khoov ntawm xib taws. Daim ntaub mesh uas cua dhau tau, daim ntaub technical microfibre ntawm ob sab thiab sab saud uas muaj roj hmab pab kom nyob ruaj thiab hnav xis li qhwv rau kotaw. Lub thav txhawb ua rau nkawm khau nyob ruaj thaum raug kev tsoo hnyav thiab pab txo kev txog kotaw. Daim roj hmab hauv qab khau sib thiab tuav av tau zoo rau ntau hom kev. Tus qauv tsim yooj yim (minimalist) tau kev tshoov siab los ntawm cov vaj tsev hauv nroog thiab cov chaw ua si ntuj tsim, nrog cov xim khaki uas zoo li ntuj tsim.

The Recognition

About the A' Design Award Kub

C700 Khau Ncaws Pob Sab Nraum Zoov yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. C700 Khau Ncaws Pob Sab Nraum Zoov xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. C700 Khau Ncaws Pob Sab Nraum Zoov ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The C700 is an ideal outdoor sports shoe for urban activities, with a perfect balance between functionality and design. The heel, made of flexible TPU material, is curved to support the arch, and the breathable mesh with supportive tech fabric on both sides and rubberised upper offers excellent stability and wraparound feel. The modern and minimalist design is inspired by urban architecture, allowing the personality of user to shine through.
Dimensions & Packaging: Dimensions 330 mm x 200 mm x 160 mm
Tags: Light outdoor sports shoes, fashionable styling, breathable protection, comfortable to wear, all terrain antislip
Production Technology: Supporting frame technology enables the C700 to remain stable even when subjected to strong impacts, providing better support and protection for feet. Flexible TPU material, breathable mesh, microfibre tech fabric on both sides for support, and an upper wrapped toe with rubber tabs provide a more comfortable, breathable, stable, and wraparound feel. In addition, Vibram unique rubber formula makes the sole lightweight and provides non-slip gripping on all kinds of road surfaces.
Design Challenge: The challenge was to balance between the design elements that would complement functionality and style, thus bringing a new sporting experience. The shoe features a top wrap design provides a better sense of toe wrapping. The waistband has technology cloth and rubber sheets that have excellent tensile strength and abrasion resistance, reducing wear and tear due to impact during strenuous exercise. The simple styling combines a natural colour scheme with a personalised design for a unique look.
Research: Outdoor sports have taken off across the globe, with people becoming more health conscious and connected to nature and placing higher expectations on footwear as important sports equipment. Sports shoes designed for outdoor activities often have a conservative design and lack personalisation, which makes them less suitable for urban street style. Using advanced craftsmanship and high quality materials, the incorporation of fashion elements gives the C700 an attractive look.
Inspiration: The design team found inspiration in both urban architecture and natural parks and skillfully combined these contrasting styles to create a unique aesthetic experience for users. The overall shape is simple and smooth, with a checkered texture that complements the minimalist style of modern cities. The brand logo is subtly incorporated in the middle to reinforce its identity. In addition, the natural khaki colour scheme and dynamic wavy lines on the sole capture the outdoor vibe.
Project Duration: It was developed in July 2023 in Shanghai and launched in January 2024 in China.
Operation Flow: Supporting frame technology enables the C700 to remain stable even when subjected to strong impacts, reducing the risk of foot exostosis and sprain of the ankle. The curved arch design of the sole provides a natural fit for the user's foot. Combined with the flexible TPU heel, it greatly enhances the stabilising effect and effectively disperses the force of the sole, reducing foot fatigue. Vibram's unique rubber formula with multi-directional non-slip tooth texture ensures all-terrain anti-slip.
Team Members: Guanghui Wang
Miao He
Allen Sun