The Morse 27 Collection Khoom Nyias Uas Hloov Tau by Pearlstige Design Team

The Morse 27 Collection Khoom Nyias Uas Hloov Tau by Pearlstige Design Team is a highly esteemed winner of the very prestigious 2024 A' Design Award Tooj in Tsim Khoom Dai Tes Competition Category.

ToojKhoom Dai Tes· 2024

The Morse 27 Collection Khoom Nyias Uas Hloov Tau

by Pearlstige Design Team

Client: Pearlstige

A' Design Award Tooj Winner in Khoom Dai Tes Category

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Verified Award Winner

Verify Award Status for #154263

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Morse 27 Collection Khoom Nyias Uas Hloov Tau

Pawg Morse 27 yog ib pawg khoom nyias uas hloov tau raws li Morse code. Plaub yam khoom yooj yim tau muab sib txuas ua ke los sau 26 tus tsiaj ntawv Askiv, yog li ntawd cov lus, cov nqe lus thiab cov kab lus tuaj yeem coj los qhia tej lus tshaj tawm ntawm tus kheej. Cov khoom no tau ua los ntawm cov qe pob paug dej ntshiab (freshwater pearls) qib siab uas yog xwm txheej ntuj tsim, qee yam muaj zircon los txhawb kom zoo nkauj ntxiv, thiab cov saw hlau nyiaj S925. Cov railaus khaws (C-clasps) uas muaj duab lub khaublig nyob ob tog ua kom txuas tau ruaj thiab yooj yim rho tawm. Qhov ntev thiab hom khoom tuaj yeem hloov kom ua tau saw caj dab, saw tes, saw duav, saw tsom iav, thiab cov khoom txuas rau lub hnab. Tus qauv tsim yog ib qho yooj yim thiab tsis faib raws poj niam txiv neej.

The Recognition

About the A' Design Award Tooj

The Morse 27 Collection Khoom Nyias Uas Hloov Tau yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. The Morse 27 Collection Khoom Nyias Uas Hloov Tau xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. The Morse 27 Collection Khoom Nyias Uas Hloov Tau ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Morse 27 Collection Redefines Pearl Jewelry Design, shattering the conventional approach of attributing product value solely through materials and craftsmanship. By integrating pearls with Morse code, it transcends the confines of materiality, evolving into a medium of emotive connection. This innovative fusion enhances personalisation and distinctiveness. Moreover, the minimalist and gender-neutral design ethos surpasses traditional jewelry norms, balancing delicacy with a casual flair.
Dimensions & Packaging: As a customizable jewelry product, the number of selected accessories varies, resulting in different sizes and weights. Below are the details for the basic accessories:
"da" has dimensions of 0.6 cm x 0.6 cm x 2.4 cm, weighing 0.64 grams.
"di" has dimensions of 0.6 cm x 0.6 cm x 1.8 cm, weighing 0.81 grams.
"didi" has dimensions of 0.6 cm x 0.6 cm x 2.4 cm, weighing 1.14 grams.
"dididi" has dimensions of 0.6 cm x 0.6 cm x 3 cm, weighing 1.5 grams.
Tags: Pearls, silver, Morse code, bracelets, necklaces, fashion, jewelry, transformable, customisable, DIY
Production Technology: We choose top-grade 5A natural freshwater pearls, some adorned with zircon accents. With a sleek, polished finish, they're paired with S925 silver chains. Each piece features unique cross-shaped C-clasp assembly at both ends, allowing secure connection with other accessories. This gravity-assisted design ensures firmness during wear, creating a versatile product. Crafted with precision and ingenuity, our exquisite and original creations are made using recyclable premium materials.
Design Challenge: Considering the individual accessories' tendency to fall due to balance issues and the desire for users to easily assemble and
disassemble them, this project faced significant challenges in achieving a balance between stability and ease of disassembly
for individual accessories. Overcoming these challenges required extensive experimentation and fine-tuning of the design, achieving the desired equilibrium between form and functionality. This process led to the creation of a stunning jewelry design.
Research: Pearls stand out as one of the few jewelry treasures nurtured by living organisms, it is also the offspring of nature, embodying
sustainable beauty that is highly sensitive to environmental changes.Through our brand as a medium, we aspire to retell the
story of pearls, reconstructing them as cultural symbols relevant to the present era, becoming vessels and expressions of
emotions for contemporary women.
Inspiration: Pearls, the gems nurtured by nature itself, serve as brand's creative nucleus. Rooted in innovation, our designs propagate the unique power harbored within pearls. The Morse 27 Collection reimagines pearls to embody the essence of Morse code, reinterpreting the 26 English letters. It articulates single words, phrases, or sentences,a silent medium for expressing hopeful aspirations. Just like pearls, it radiates kindness and love to others during the pursuit of self-cultivation.
Project Duration: The project began in Shanghai in October 2022. The initial draft was completed by November, and after six months of
refinement, the first sample version was achieved in May 2023. Three rounds of sample revisions were conducted in June,
leading to the final version. The project was officially launched in the Chinese market in late July and globally rolled out in early September.
Operation Flow: The Morse 27 Collection creatively rearranges 26 English letters into Morse code patterns through the arrangement of 4
fundamental accessories. It enables the expression of single words, phrases, or sentences. Additionally, the meticulous design and craftsmanship facilitate effortless assembly and disassembly of the accessories. This innovative concept allows for customization of length and accessory type, forming necklaces, bracelets, waist chains, eyewear chains, bag ornaments, and more.
Patents: Product Appearance Patent Number: 2023302935827;2023302934557;2023302935047;2023302934260
Patent Holder: Shen Junyao
Patent Application Year: 2023
Jurisdiction: China
Team Members: N/A
Image Credits: Image#1: Visual Creativity Director Ni Zhuangzhuang,The Morse 27,2023.
Image#2: Visual Creativity Director Ni Zhuangzhuang,The Morse 27,2023.
Image#3: Visual Creativity Director Ni Zhuangzhuang,The Morse 27,2023.
Image#4: Visual Creativity Director Ni Zhuangzhuang,The Morse 27,2023.
Image#5: Visual Creativity Director Ni Zhuangzhuang,The Morse 27,2023.
Video Signature: Visual Creativity Director Ni Zhuangzhuang,The Morse 27,2023.