Bernice Lub Rooj Kas Fes by Yu Ren is a highly esteemed winner of the very prestigious 2024 A' Design Award Tooj in Tsim Rooj Tog Competition Category.

ToojRooj Tog· 2024

Bernice Lub Rooj Kas Fes

by Yu Ren

Client: Ziel Home Furnishing Technology Co., Ltd.

A' Design Award Tooj Winner in Rooj Tog Category

18,134

Verified Award Winner

Verify Award Status for #154435

View at A' Design Award Press Release Award Badge

Colors

The Design

About Bernice Lub Rooj Kas Fes

Bernice yog ib lub rooj kas fes tsim los rau hauv chav nyob niaj hnub no. Lub qauv tsim los ntawm hlau raj khoov nkhaus muaj daim npog powder coated, uas pub tau ntau hom xim xaiv. Lub sab saum toj yog ib daim txiag phaib zoo rau ib puag ncig uas tiv dej thiab tiv nqaij ceev ceev. Lub thawv khaws khoom nyob qhib ua ntawm tawv nyuj (saddle leather) nyob theem qis khaws cov khoom xws li pam thiab ntawv xov xwm. Muaj ib qho socket module zais cia rau xaiv ntxiv, pab them roj hnyav (charging) thiab khaws cov xov kom haum zoo tsis sib nyoos. Lub qauv tsim ua ntu ntu (modular) pub cov neeg siv ntsia thiab hloov cov khoom xws tau yooj yim. Muaj daim ntaub npog ceg rooj uas peb tau raws li xav tau nyob ntawm qab. Lub rooj muaj qhov dav 750 mm, qhov tob 750 mm, thiab qhov siab 450 mm.

The Recognition

About the A' Design Award Tooj

Bernice Lub Rooj Kas Fes yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Bernice Lub Rooj Kas Fes xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Bernice Lub Rooj Kas Fes ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Bernice collection is a colorful, simple and beautiful furniture. Its modular design makes installation simple, parts replaceable and allows for user customization. The open leather storage box on the lower level provides plenty of storage space, which is practical and safe. In addition, the optional hidden strip module makes charging easy and clean. These design details make the Bernice series the preferred choice of the modern consumer.
Dimensions & Packaging: Width 750 mm,Depth 750 mm,Height 450 mm
Tags: Coffee table, side table, modular, storage storage, environmental protection materials
Production Technology: Series of products with metal tube as the main frame, metal bending and surface powder coating process to achieve colorful color changes. Saddle leather storage box, eco-friendly board countertop, adjustable foot mat on the bottom. Some products are paired with hidden charging cases, both private storage and cable arrangement.
Design Challenge: The design process requires an in-depth study of young consumers' needs for coffee tables and side tables to design products that meet their lives and aesthetics. Think about how to balance practicality and simplicity, maximize the use of space and provide storage solutions. At the same time, serial and modular design is adopted to simplify production, installation and component replacement.
Research: The world-renowned Furniture Insights Group studied the coffee table and corner table needs of 5,000 households. The results show that 75 percent of households prefer a modular and easy to install design, 65 percent value extra storage space, and 80 percent need furniture with a hidden charging outlet to recharge and keep tidy.
Inspiration: As millennials and Gen Z become mainstream consumers, their unique aesthetic and lifestyle are having a profound impact on the furniture market. They focus on personalization and aesthetic expression, while also focusing on the functionality and practicality of the product. We are designing the coffee table and side time necessary for the living room, aiming to take into account the beauty and user needs. Adopt standardized and modular production to reduce waste and protect the environment.
Project Duration: The project was launched in Shenzhen in June 2023 and completed in Shenzhen in September 2023.
Operation Flow: The modular design of the series allows you to install and replace the parts of the product yourself. The coffee table and the side table are waterproof and wear-resistant for the environmental protection table, and can be placed with daily necessities such as cups and remote controls. An open leather storage box on the lower level provides additional storage space for large household items such as blankets and magazines. The included hidden socket is easy to charge and easier to use.
Team Members: Designer: Fang Qi Luo
Designer: Xu Wang
Designer: Ning Huang
Designer: Gong Ai Liu
Designer: Lan Wang