Cinema Rooj Zaum by Juliano Schmidt is a highly esteemed winner of the very prestigious 2024 A' Design Award Tooj in Tsim Rooj Tog Competition Category.

ToojRooj Tog· 2024

Cinema Rooj Zaum

by Juliano Schmidt

Client: Morada Decor

A' Design Award Tooj Winner in Rooj Tog Category

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Verified Award Winner

Verify Award Status for #154640

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cinema Rooj Zaum

Tsim los coj cov neeg los sib sau ua ke thiab txuas nrog kev nco txog ntawm xinesmas, ob qho tib si hauv cov chaw nyob thiab chaw ua lag luam. Nws qhov yam ntxwv tshwj xeeb tshaj plaws yog qhov kev txiav ua haujlwm ntawm sab xub ntiag thiab kev tsim kho ntawm lub nraub qaum ntoo uas muaj ntaub ntim. Nws siv cov rooj zaum ua duab, uas ua raws li cov duab anatomical ntawm tib neeg lub cev, ntxiv rau lub nraub qaum hloov tau, muab kev xis nyob zoo heev. Muaj nyob rau hauv nws txoj kev tsim khoom lub peev xwm los kho cov khoom, nrog rau ntau yam kev xaiv kev ua tiav thiab txheej npog, uas ntxiv nce qhov kev siv tau ntau yam ntawm nws nyob rau hauv cov chaw sib txawv tshaj plaws.

The Recognition

About the A' Design Award Tooj

Cinema Rooj Zaum yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Cinema Rooj Zaum xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Cinema Rooj Zaum ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Created to bring people together and connect the nostalgia of cinema, both in residential and corporate environments.
Its most striking feature is the machining of the front and fixing of the upholstered wooden backrest.
It uses molded seats, which follow the anatomical shape of the human body, added to the flexible backrest, provide great comfort.
Having in its production the ability to edit the product, with many finishing and coating options, which further increases the versatility of its use in the most diverse environments.
Dimensions & Packaging: Width: 528mm, Depth: 615mm, Height: 893mm.
Tags: Design Chair, Cinema Chair, Cinema, Furniture Design, Solid Wood, dining room
Production Technology: The structural part is made with solid Jequitibá wood, from forest management, which is the most efficient process for using this material, and carefully machined with CNC technology.
Painting done with a spray gun, using acrylic paint.
The upholstery is handmade, with foam, and covered with various fabric options, ranging from linen, boucles, synthetics to the use of natural leather.
Design Challenge: To create the Cinema chair, the designer had to balance comfort and versatility with the essence of cinema, the project's object of desire.
In its research with partners and users to identify their needs, resulting in a project that recalls the nostalgic Cinema Director's chair, dialoguing with the past at the same time as reinventing the future, with a new and modern look on the chair, which could Being used in different environments, communicating with any form of architecture, this attracts a wide variety of users.
Research: Based on the love of Cinema, a series of research and in-depth interviews were carried out, the research revealed that, just like design, users have a strong nostalgic connection to cinema, and that the director's chair, which is their inspiration, is one of the icons that refer them to the 7th art.
They look for modern products with Cimnema nostalgia and prioritize comfort and versatility, for use in various environments.
The cinema chair was created to meet these needs and, at the same time, provide a unique experience to the user, awakening playfulness.
It transports us to a privileged position, that of director of our own stories.
Inspiration: The product design was inspired by the cinema director's chair, in a nod to the 7th art, which is present in everyone's lives.
Having your own refuge of being the director of our lives. Looking at life like a movie. Awakening emotions and inspiration.
He translates this with great Brazilianness, dialoguing with the past at the same time as he reinvents the future. Referring to the classic, but with a modern and intriguing look.
It seeks to combine innovation, sustainability, practicality, ergonomics and symbolism.
Project Duration: Started in January 2023, and finished in April 2023, in Lagoa Vermelha, Brazil.
It was shown in June 2023 at the Salão de Gramado - Brazil
Operation Flow: The versatility of the Cinema chair makes it a very easy-to-use, light and durable product, with an ergonomic shaped seat and a moldable back.
Whether in an elegant office, at the reception of a hotel or condominium, or in its various living areas. As well as becoming the protagonist of a beautiful dining room, or Home Office, they demonstrate the versatility of the piece
Bringing the magic of Cinema to any environment.
Patents: Copyright belongs to Morada Decor Móveis
Team Members: Juliano Schmidt
Rafael Schmidt
Image Credits: Credit for all images to Jucimar Milese, Studio Perphoto Fotografia