Rongbaohang BMW Chav Tsev Hauv Qhov Chaw Muag Tsheb los ntawm Yixian Chen

Qhov qauv tsim Rongbaohang BMW Chav Tsev Hauv Qhov Chaw Muag Tsheb los ntawm Yixian Chen yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Chav Sab Hauv thiab Kev Nthuav Qhia.

NyiajSab Hauv· 2024

Rongbaohang BMW Chav Tsev Hauv Qhov Chaw Muag Tsheb

los ntawm Yixian Chen

Tus Neeg Siv: CX Design

Tus Yeej A' Design Award Nyiaj hauv Pawg Sab Hauv

24,989

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #154748

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Rongbaohang BMW Chav Tsev Hauv Qhov Chaw Muag Tsheb

Rongbaohang BMW yog ib qhov chaw muag tsheb sab hauv uas nyob rau hauv Tianjin. Txoj kev teeb tsa ua raws ib txoj kev mus kev los ua voj voog tsis tu ncua. Cov qab nthab ntawm thawj txheej thiab txheej ob raug npog nrog cov daim acrylic xiav pom kev, teeb tsa kom qhia txog cov kab tsav tsheb thiab cov nthwv dej ntws. Cov daim no koom nrog ib qho chaw ntsuab dej uas tsim los ntawm ib daim ntaub dej thiab ib lub pas dej. Kev ruaj khov mus ntev yog lub hauv paus coj txoj haujlwm no, thiab lub tshuab teeb pom kev raug tsim dua tshiab nrog cov txiag ntoo ua tas teeb rau ntawm cov qhov rais siab. Thaj chaw ua haujlwm raug txo kom me kom thaj chaw so rau cov neeg siv khoom loj dua.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Rongbaohang BMW Chav Tsev Hauv Qhov Chaw Muag Tsheb yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Rongbaohang BMW Chav Tsev Hauv Qhov Chaw Muag Tsheb xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Rongbaohang BMW Chav Tsev Hauv Qhov Chaw Muag Tsheb yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: It is one of BMW's regulatory requirements for global construction to adopt green, low-carbon, and sustainable energy, so this case incorporates the concept of sustainability into every detail of the entire project. The design team restructured the overall lighting system and interspersed wooden grilles at the high windows, integrating the gentle natural texture with modern technology, so that the space could show a hazy and elegant charm in light and shadow.
Qhov Loj & Ntim: The total area of the exhibition hall is 3496 square meters, with the original office area occupying 535 square meters, customer lounge area of 568 square meters, and vehicle display area of 1105 square meters. After the renovation, the office space was reduced to 235 square meters, accounting for approximately 50% of the original area; the customer lounge area has expanded to 899 square meters, an increase of approximately 30%; while the vehicle display area now occupies 1170 square meters.
Cov Ntsiab Lus: Interior, Commercial, Modern, Natural, Elegant, Store, BMW
Thev Naus Laus Zis Tsim Khoom: In terms of engineering costs, since the cost of the integrated acrylic board exceeds Party A's budget, after repeated verification and revisions, the designer split the version in the original draft reasonably, customized acrylic parts of different sizes, and then assembled and installed them, which not only greatly reduced the cost, but also ensured the beauty of the landscape.
Kev Sib Tw Tsim Qauv: Large projects often face a variety of challenges, mainly reflected in two aspects: labor and cost. To set up such a massive water curtain in this project, advanced calculations are required for temperature control, flow rate, orientation, waveform, and other parameters to ensure precise control. In the actual construction process, waterproofing and moisture-proofing of the floor are of utmost importance.
Kev Tshawb Fawb: This case is located in Binhai New Area, Tianjin. As the pearl of Bohai Bay, the region is blessed with a unique geographical advantage. It is currently the largest and highest-level 5S store in the region, which is also of great strategic significance. Based on the environment, designers extract the element of "water", allowing the ocean imagery that symbolizes vastness and wisdom to run through the entire space. Creating a top-down water system landscape through later soft decoration.
Kev Txhawb Siab: The BMW brand advocates satisfying the greatest wishes of customers with the latest science and technology and the most advanced ideas in a vast space and time, promotes BMW joy, which is deeply compatible with the lifestyle of contemporary people who pursue vitality, passion and freedom. The designer comprehensively considered the local environment, conformed to the urban spirit, and reinterpreted the existing space with sustainability as the design principle.
Lub Sij Hawm Ua Hauj Lwm: The project started in August 2022 in Tianjin and finished in January 2023 in Tianjin.
Txheej Txheem Ua Hauj Lwm: Gently touch the button in front of the niche. As the secret door opens, the new car delivery workshop reveals its true appearance, full of tension in drama sense. The designer chose to build interior walls and soft decoration with simple forms interpreting complex expressions, allowing the focus of the space return to the product itself. At the same time, the construction of a sense of ceremony also provides consumers with sufficient emotional value.
Cov Patent: Copyrights belong to Rex Duan, 2023.
Cov Tswv Cuab Pab: Yixian Chen
Kev Qhuas Duab: Image #1: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #2: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #3: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #4: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #5: Photographer Rex Duan, Rongbaohang BMW, 2023.