Feng Ya Wu Zhen Lub Suab Ceramic by Yang Chao, Chen Zilong and Xiang Yang

Feng Ya Wu Zhen Lub Suab Ceramic by Yang Chao, Chen Zilong and Xiang Yang is a highly esteemed winner of the very prestigious 2024 A' Design Award Tooj in Tsim Khoom Siv Suab thiab Khoom Siv Mloog Competition Category.

ToojKhoom Siv Suab· 2024

Feng Ya Wu Zhen Lub Suab Ceramic

by Yang Chao, Chen Zilong and Xiang Yang

Client: Tongxiang research institute communication university of zhejiang

A' Design Award Tooj Winner in Khoom Siv Suab Category

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Verified Award Winner

Verify Award Status for #157563

View at A' Design Award Press Release Award Badge

Colors

The Design

About Feng Ya Wu Zhen Lub Suab Ceramic

Feng Ya Wu Zhen yog ib lub suab hlau ceramic uas tau txais kev tshoov siab los ntawm lub nroog dej Wuzhen hauv Zhejiang, Tuam Tshoj. Lub cev me me ntsuas 70 los ntawm 70 los ntawm 70 millimeters thiab qhia txog kev tsim vaj tsev thaum ub ntawm Tongxiang. Txhua lub suab raug hlawv ua ke ntawm 1,300 degrees, yog li cov xim ntawm txhua daim yuav txawv me ntsis. Cov qauv duab niaj hnub hloov chaw rau cov kos duab ink ib txwm muaj los qhia txog kab lis kev cai hauv zos. Cov pob ntim sab nraud siv ntawv muaj kob matte nrog rau sab hauv catfish, thiab muaj cov cim suab paj nruag thiab braille hauv kev luam ntawv nqhuab.

The Recognition

About the A' Design Award Tooj

Feng Ya Wu Zhen Lub Suab Ceramic yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Feng Ya Wu Zhen Lub Suab Ceramic xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Feng Ya Wu Zhen Lub Suab Ceramic ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a global high-end ceramic speaker cultural creation, it integrates Eastern classical culture. Using modern graphic compositions to replace Chinese ink painting methods not only carries urban culture, but also reflects Wuzhen people's pursuit of a better life. In order to satisfy more consumer groups, They have added braille to the outsourcing to make the product more diversified and allow people to experience the cultural atmosphere from both visual and auditory dimensions.
Dimensions & Packaging: Width 70mm x Depth 70mm x Height 70mm. The surface of the speaker is combined with the architectural creation of the ancient town of Tongxiang, China. Outer packaging: Width 100mm x Depth 80mm x Height 100mm. The printed material is made of soft-touch matte laminate decoration. Surface in 300g matte coated paper, interior in black pearl velvet cotton.It is convenient and flexible, and can be carried around with you.
Tags: Audio, ceramic works, gifts and cultural creations, painting art, handicrafts.
Production Technology: Different from other traditional speakers that use precious metals as materials, the packaging of ceramic speakers pursues environmental protection, simplicity, and durability, and innovatively combines environmentally friendly materials with cultural values. Ceramic speakers are hand-fired at a high temperature of 1,300 degrees. It is worth mentioning that it not only incorporated textured musical note elements on the outside of the packaging, but also added a braille design and used embossed printing technology to allow more people to experience the charm of ceramic speakers.
Design Challenge: As a cultural and creative speaker starting from Wuzhen and moving towards the global tourism industry, the biggest challenge is to explore the differences of similar products, and combine the characteristics of Wuzhen's urban culture to find a way to integrate the field of Eastern painting art. The expression from classical to modern. Secondly, combining Chinese ceramics, there is a high probability of manual production failure, with a lot of color uncertainty, which also leads to each product being unique.
Research: This work is commissioned by the Jiaxing Municipal Government in China to create cultural innovation products for the regional tourism industry and play a positive role in promoting Jiaxing's culture. In order to achieve this goal, designers conducted on-site investigations and designed based on elements such as Jiangnan water towns and Wuzhen residential buildings, reinterpreting traditional Eastern elements through symbolic design techniques. A ceramic speaker with Wuzhen characteristics has been designed based on Chinese ceramic craftsmanship. Tourists can better understand the region through Jiaxing's classical music and images.
Inspiration: Wuzhen is one of the most representative water towns in the Jiangnan region of China, renowned for its unique natural scenery and rich historical and cultural heritage. The culture, art, and products of Wuzhen can be integrated with each other. This product draws inspiration from Eastern classical architecture and integrates modern graphic art. Taking this ancient oriental Jiangnan city as a starting point, it will influence the global tourism city market.
Project Duration: The project starts in March 2023 in Hangzhou, China and will be completed in December 2023.
Operation Flow: Combining Wuzhen architecture, cultural landscape and products will naturally arouse users' attention and emotional resonance. It can be associated with urban culture, built environment, art exhibitions, commemorative activities, and can play a role in dissemination and promotion. Presented as a work of art or collectible, the packaging material is degradable and environmentally friendly.
Team Members: Creative Director:Yang Chao
Designer:Chen Zilong
Designer:Xiang Yang
Image Credits: Image #1: Yang Chao,Chen Zilong,Xiang Yang
Image #2: Yang Chao,Chen Zilong,Xiang Yang
Image #3: Yang Chao,Chen Zilong,Xiang Yang
Image #4: Yang Chao,Chen Zilong,Xiang Yang
Image #5: Yang Chao,Chen Zilong,Xiang Yang