Atria Convergence Technologies Daim Ntawv Thov Xov Tooj Ntawm Kev Sib Txuas Lus los ntawm Naseer Ahmed and Siva Teja Boddeti

Qhov qauv tsim Atria Convergence Technologies Daim Ntawv Thov Xov Tooj Ntawm Kev Sib Txuas Lus los ntawm Naseer Ahmed and Siva Teja Boddeti yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Kev Sib Txuas, Kev Sib Cuam Tshuam thiab Kev Siv Neeg.

NyiajKev Sib Txuas· 2024

Atria Convergence Technologies Daim Ntawv Thov Xov Tooj Ntawm Kev Sib Txuas Lus

los ntawm Naseer Ahmed and Siva Teja Boddeti

Tus Neeg Siv: Act

Tus Yeej A' Design Award Nyiaj hauv Pawg Kev Sib Txuas

88,439

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #159375

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Atria Convergence Technologies Daim Ntawv Thov Xov Tooj Ntawm Kev Sib Txuas Lus

Atria Convergence Technologies yog ib qho interface ntawm daim ntawv thov hauv xov tooj uas tsim los rau lub tuam txhab muab kev pabcuam sib txuas lus. Daim ntawv thov no pab tau cov neeg siv khoom tswj tau cov kev pabcuam, cov khoom siv thiab kev them nyiaj rau hauv ib qhov chaw. Cov kev ua lag luam uas siv ntau zaus raug tso rau hauv ob peb kauj ruam xwb kom txuag tau sijhawm. Ib qho kev teeb tsa cov ntaub ntawv kom meej ua rau cov ntsiab lus muaj kev txheeb xyuas zoo, yog li nrhiav tau tej yam tshwj xeeb yooj yim. Cov ntsiab lus raug hloov kho raws li tus neeg siv tus cwj pwm, thiab cov khoom plig rau kev ncaj ncees txhawb kev koom tes. Muaj cov yam ntxwv kev nyab xeeb kom tsim tau kev ntseeg siab. Tus qauv tsim ua tej feem pab kom ntxiv tau cov yam ntxwv tshiab rau yav tom ntej.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Atria Convergence Technologies Daim Ntawv Thov Xov Tooj Ntawm Kev Sib Txuas Lus yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Atria Convergence Technologies Daim Ntawv Thov Xov Tooj Ntawm Kev Sib Txuas Lus xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Atria Convergence Technologies Daim Ntawv Thov Xov Tooj Ntawm Kev Sib Txuas Lus yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This projects revolves around creating better user engagement through cross-selling and pushing new products, understanding customer expectations, expanding the app while maintaining strong functional performance, considering design expectations based on user personas and language, ensuring modularity, flexibility for future features, enabling discoverability of individual features, and making most used transactions minimal effort to save user time and buy time for other features.
Qhov Loj & Ntim: not applicable
Cov Ntsiab Lus: Digital Product design, Telecommunications, ACT, Customer App, Mobile App
Thev Naus Laus Zis Tsim Khoom: A thorough analysis of data collected from user research interviews, competitor analysis, and design audits was conducted to prioritize features, develop user journey maps, and establish user personas. Following this, an information architecture (IA) was crafted to systematically organize and categorize content, ensuring an intuitive structure for user navigation. Wireframes were created and designs for the screens were finalized by building on a visual design language suitable for their brand.
Kev Sib Tw Tsim Qauv: Because of time constraints, user research was unable to gather insights from a broad demographic of users representing different target audiences of act. Hence, the insights obtained were relatively limited in scope, primarily focusing on tier 1 users.
At each stage of wireframes, we validated our designs with the dev team to ensure that all the designs are catering to the existing database and apis as well. There were multiple decisions taken and iterations produced to validate those as well.
Kev Tshawb Fawb: The research aims to gather user feedback on act's platform, identifying areas for improvement and enhancing satisfaction and engagement. one-on-one interviews and usability testing provided personalized insights, revealing challenges like confusion during onboarding and trust issues with payment flow.
Kev Txhawb Siab: Act fibernet developed the act app to improve user engagement and provide a seamless digital experience. by strategically promoting new products, enhancing wi-fi analysis, and aligning with user preferences, they aim to increase engagement. comprehensive user research, including analysis of competitors like airtel helped identify areas for improvement. furthermore, a design audit, competitor analysis were conducted to inspire improvements in user engagement, ensuring a smooth experience.
Lub Sij Hawm Ua Hauj Lwm: The project started in march 2023 and finished in september 2023 at lollypop design studio, Bangalore
Txheej Txheem Ua Hauj Lwm: This project enhanced act's customer experience by focusing on key aspects: personalization, user control & freedom, building trust, and interaction & incentivization. It included tailoring content based on user behavior, offering seamless management of services and devices, establishing trust through security and reliable support, and increasing engagement with features like gamification and loyalty rewards.
Cov Tswv Cuab Pab: Akshitaa Raj
Naman Trikala
Ishita Srivastava
Twinkle Budhraja
Rajabutheen HS
Gowtham Selvaraj
Muhammad Najah T P
Naseer Ahmed A
A Rajeev Radhakrishnan Nair