MG Next Generation Lub App Phooj Ywg Rau Tsheb los ntawm Star and Saic Oimt

Qhov qauv tsim MG Next Generation Lub App Phooj Ywg Rau Tsheb los ntawm Star and Saic Oimt yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Kub hauv Pawg Sib Tw Tsim Kev Sib Txuas, Kev Sib Cuam Tshuam thiab Kev Siv Neeg.

KubKev Sib Txuas· 2024

MG Next Generation Lub App Phooj Ywg Rau Tsheb

los ntawm Star and Saic Oimt

Tus Neeg Siv: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Tus Yeej A' Design Award Kub hauv Pawg Kev Sib Txuas

51,941

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #159578

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog MG Next Generation Lub App Phooj Ywg Rau Tsheb

MG Next Generation yog ib lub app phooj ywg rau cov tswv tsheb, tsim rau xov tooj ntawm tes thiab moos ntse (smart watch). Lub app no coj ntau lub app hauv cheeb tsam sib koom ua ke rau hauv ib qho khoom thoob ntiaj teb. Cov yam ntxwv siv tau kho raws li qhov chaw nyob thiab raws li hom tsheb, yog li txhua tus tswv tsheb tau txais ib cov cuab yeej uas raug tsim tshwj xeeb rau nws. Ib tug qauv tsheb peb-sab (three-dimensional) raug tso saib hauv ib lub tsev tsheb virtual, thiab cov widget uas zoo li rau ceg kaum (hexagon) ua raws li lub npe koos haum tus qauv. Muaj ib hom siv rau qhua uas cia cov neeg tsis muaj tsheb tuaj saib thiab sim cov yam ntxwv tseem ceeb ua ntej txiav txim siab.

Qhov Lees Paub

Txog A' Design Award Kub

MG Next Generation Lub App Phooj Ywg Rau Tsheb yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. MG Next Generation Lub App Phooj Ywg Rau Tsheb xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. MG Next Generation Lub App Phooj Ywg Rau Tsheb ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The MG app is a mobile and watch companion for car owners. Our main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
Cov Ntsiab Lus: mobile, apple watch, 3D, car, automotive, companion app, design system, EV
Thev Naus Laus Zis Tsim Khoom: We aimed to mimic real car experience digitally using a 3D model, giving users a real sense of their vehicle on their screens. We placed the car in a virtual garage inspired by futuristic and sci-fi concepts.
We adopted a clear black and white palette, with hints of metallic and vibrant orange for contrast. Elevating surfaces and visual effects added tangible materiality to the interface, intensified by fluid animations and interactions that emulate real-world functionality.
Hexagon widgets, echoing MG's logo, maintain coherence and reinforce the brand's identity.
Kev Sib Tw Tsim Qauv: We've segmented users into two distinct groups: car owners and non-owners. Each group has unique informational needs and preferred functionalities.
For car owners, access is provided to a customizable My MG screen, offering swift vehicle control along with personalized features and essential data.
Non-owners utilize a guest mode to preview key features and gather information about MG cars. This mode enables potential buyers to explore the advantages of informed decision-making.
One of the significant challenges faced by the client was managing separate regional apps, leading to maintenance issues and limited scalability. In response, we executed a comprehensive revamp of the app's design approach to address this issue.
Kev Tshawb Fawb: Our team thoroughly analyzed vehicle-related apps, identifying market trends, strengths, areas for improvement, and potential innovations. We employed card sorting exercises to grasp user navigation preferences, collaborating with the client team to prioritize features aligning with business goals. Utilizing insights from these exercises, we crafted an interactive prototype showcasing 8 core use cases. Testing this prototype with car owners worldwide uncovered usability issues and app pain points. Leveraging these insights, we refined and improved the app's design to meet user expectations, ensuring a seamless and satisfying experience.
Kev Txhawb Siab: To address the scattered UX complexity present across multiple MG apps, our team developed a unified app using a modular approach. This design empowers users to customize features according to their location and specific vehicle model, delivering a personalized experience. The reimagined structure now incorporates all pre-existing functionalities, guaranteeing clarity, predictability, simplicity, scalability, and substantial value for both users and the business.
Lub Sij Hawm Ua Hauj Lwm: up to 6 month, China
Txheej Txheem Ua Hauj Lwm: Incorporating real-life patterns and metaphors makes the design clear and intuitive. We based the placement of frequently used functions on user research and ergonomic principles, ensuring easy accessibility. Feedback from validation sessions led to refinements for more clear controls. Careful attention was given to the first-time experience to assist users in binding the car and exploring features. Furthermore, we introduced a guest mode, enabling potential buyers to explore the app's advantages for more informed decision-making. Finally, the watch app offers essential features precisely when users need them.
Cov Tswv Cuab Pab: Viacheslav Shkolnyi, Anastasiia Gryshchenko, Kate Hutenieva, Nikolay Apostol, Maryna Ionova, Ivan Shvarov, Bao Yidan, Tang Shenghao, Wu Donghai, Lu Min, Xu Jie, Ruan Bo
Kev Qhuas Duab: Star