Luar Rooj Zaum Pw by Lattoog is a highly esteemed winner of the very prestigious 2024 A' Design Award Nyiaj in Tsim Rooj Tog Competition Category.

NyiajRooj Tog· 2024

Luar Rooj Zaum Pw

by Lattoog

Client: Lattoog

A' Design Award Nyiaj Winner in Rooj Tog Category

55,665

Verified Award Winner

Verify Award Status for #161184

View at A' Design Award Press Release Award Badge

Colors

The Design

About Luar Rooj Zaum Pw

Lub rooj zaum pw Luar yog qhov tshwm sim ntawm kev hloov pauv mus ua ib daim rooj tog raws li cov qauv pob zeb taug kev iconic ntawm ntug hiav txwv Copacabana hauv Rio de Janeiro, lub nroog uas cov neeg tsim qauv nyob. Lub rooj zaum pw no qhia txog qhov kev sib txuam ntawm qhov sib txawv: Ntoo, nrog rau tag nrho nws cov nyias thiab pob tshab, sib piv nrog cov khoom ntaub npog uas muaj zog, mos thiab xis nyob. Nws cov duab los ntawm cov txheej txheem uas cov tuam txhab Lattoog thiab Schuster tau tshawb fawb ntau tshaj kaum xyoo. Cov ntoo nias micro laminates uas tso cai rau cov qauv tsis muaj kev sib txuas, curvilinear, thiab tiv taus siab heev, nrog rau kev siv cov khoom siv zoo tshaj plaws.

The Recognition

About the A' Design Award Nyiaj

Luar Rooj Zaum Pw yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Luar Rooj Zaum Pw xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Luar Rooj Zaum Pw yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We sought to apply to this armchair a technique that we have explored and refined over the last ten years with pressed wood microlaminates that allow seamless curvilinear, slender and very resistant forms, with optimal use of the raw material.
Here, we bring a composition of contrasts: wood with all its slenderness and transparency contrasting with upholstered elements, seat and back, that are rich, soft and comfortable.
Dimensions & Packaging: dimensions: width 940mm x depth 920mm x height 740mm
weight: 19,00 kg
dimensions of the recycled paper packaging: width 990mm x depth 970mm x height 790mm
Tags: armchair, wood technique, wood, brazilian design, curved wood, certified wood, sustainable, upholstery, ergonomic
Production Technology: Curved microlaminated brazilian wood tauari, recycled pet upholstery. Tauari is one of 22 alternative wood species whose use has been encouraged by the Brazilian Institute of The Environment and Renewable Resources, Ibama, for the manufacture of furniture.
Design Challenge: The process of redesigning the iconographic geometry of the sidewalks of Copacabana and Ipanema beaches, and its subsequent three dimensionalization, served as the core of the creative exercise that resulted in the design of the Luar armchair. One of the biggest challenges was transforming these two dimensional shapes into three dimensional forms that provided good ergonomics.
Research: A very present focus of study in the work of the design studio that created this armchair has been the transformation of urban elements and icons into pieces of furniture. In general, the main reference is Rio de Janeiro, the designers' hometown. Its construction technique was developed in partnership with the manufacturer and has been constantly refined during the last ten years: Pressed wood microlaminates that allow seamless curvilinear, slender and very resistant forms, with optimal use of the raw material.
Inspiration: The Luar armchair was born as a result of a three dimensionalization exercise of preexisting and very valuable graphic patterns within the creative process of Lattoog designers: the iconographic modular designs of the stone sidewalks on the shores of Ipanema and Copacabana beaches in Rio de Janeiro, hometown of the designers of this piece.
This armchair receives a romantic name in Portuguese: Luar, which means Moonlight in English.
Project Duration: The project started in January 2023 in Rio de Janeiro and was launched in March 2024 at the Sao Paolo Design Week.
Operation Flow: The Luar armchair is an indoor furniture designed to enhance and bring to homes two of Rio de Janeiro's main urban icons: the Copacabana and Ipanema beach stone sidewalks.
Team Members: Creative designer: Leonardo Lattavo, Lattoog
Creative designer: Pedro Moog, Lattoog
Designer: Sofia Backx, Lattoog
Manufacturer director: Wilson Schuster, Schuster Moveis
Design manager: Mila Rodrigues
Image Credits: Image #1: Lattoog, 2024. Image #2: Lattoog, 2024. Image #3: Lattoog, 2024. Image #4: Lattoog, 2024. Image #5: Lattoog, 2024.