Less Chaw Muag Khoom by Zhenfei Wang is a highly esteemed winner of the very prestigious 2024 A' Design Award Tooj in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

ToojSab Hauv· 2024

Less Chaw Muag Khoom

by Zhenfei Wang

A' Design Award Tooj Winner in Sab Hauv Category

13,835

Verified Award Winner

Verify Award Status for #161532

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Less Chaw Muag Khoom

Less yog ib lub chaw muag khoom nyob hauv Hangzhou, Suav Teb. Sab hauv tsev muaj qhov ntev dav 12 ntawm 8 mev nrog qhov siab 3.3 mev. Tus qauv tsim khoom raug los ntawm lub tswv yim ntawm brand hais txog kev yooj yim thiab lub tswv yim tias tsawg zog yog ntau zog. Cov phaj tsim kom yooj yim uas raug rov yaws los ua tus qauv tsim, txhawb lub chaw thiab tib lub sij hawm tsim tau kev sib cav pom kev. Ib tug qauv hlau txhawb lub sab hauv tsev. Cov npoo cement muab lub chaw muag khoom ib lub cua sov. Qhov project no ua tiav rau tsib hlis thiab lub hom phiaj yog qhia lub brand identity los ntawm tus qauv yooj yim.

The Recognition

About the A' Design Award Tooj

Less Chaw Muag Khoom yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Less Chaw Muag Khoom xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Less Chaw Muag Khoom ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of the store is based onthe brand philosophy to create a minimalist space. Through the bending of minimalist planes, the architect creates the structure, the space, and the great tension all together at once, the cement material creats a warm atmosphere .
Dimensions & Packaging: 12mx8mx3.3m
Tags: Fashion, Minimal
Production Technology: steel structure
Design Challenge: The biggest challenge is how to combine the brand philosophy with the space design
Research: about the minimalist style
Inspiration: less brand's motto life is subtraction and growth is addition follows the design philosophy of "less is more" by the master architect Mies van der Rohe.
The minimalist style Inspired by the brand motto
Project Duration: 5 monthes
Hangzhou,China
Operation Flow: Operated by the Brand as store space
Patents: copy rights belongs to Less
Team Members: ZHENFEI WANG
LUMING WANG
Image Credits: photo#1 by Hai Shen Zhang
photo#2 by Hai Shen Zhang
photo#3 by Hai Shen Zhang
photo#4 by Hai Shen Zhang
photo#5 by Hai Shen Zhang