Mayday Fly to 2022 Kev Ua Yeeb Yam Suab Paj Nruag by B'in Live is a highly esteemed winner of the very prestigious 2025 A' Design Award Nyiaj in Tsim Kev Lom Zem, Kev Tsim Ntsiab Lus thiab Kev Tshaj Xov Xwm Competition Category.
NyiajXov Xwm· 2025
Mayday Fly to 2022 Kev Ua Yeeb Yam Suab Paj Nruag
by B'in Live
Client: B'in Live
A' Design Award Nyiaj Winner in Xov Xwm Category
Verified Award Winner
Verify Award Status for #162850The Design
About Mayday Fly to 2022 Kev Ua Yeeb Yam Suab Paj Nruag
Mayday's Fly to 2022 yog ib qho kev ncig ua yeeb yam tseem ceeb tom qab lawv qhov kev ua yeeb yam online uas tsis muaj neeg tuaj saib thaum muaj tus mob Covid-19. Qhov yeeb yam no pib hauv ib chav xyaum me me, mus rau hauv ib lub Stadium uas tsis muaj neeg, thiab xaus nrog cov neeg tuaj saib nyob, uas qhia txog lub ntiaj teb rov qab mus rau txoj kev ua neej ib txwm muaj tom qab kev kaw tsev. Tsis zoo li lawv cov kev npaj ua yeeb yam uas kim heev yav dhau los, qhov kev ncig ua yeeb yam no tsom mus rau cov duab ntshiab kom qhia txog tib neeg txoj kev xav thiab tsom rau cov ntsiab lus uas yog tib neeg lub hauv paus xws li teeb meem ib puag ncig thoob ntiaj teb, teeb meem hauv zej zog uas cuam tshuam nrog tus mob sib kis, lub neej txhua hnub, thiab kev sib raug zoo ntawm tib neeg. Cov kev ua yeeb yam no muaj lub hom phiaj cia cov neeg tuaj saib nkag siab thiab tso tawm lawv txoj kev xav, tsim kom muaj qhov cuam tshuam zoo rau hauv zej zog
The Recognition
About the A' Design Award Nyiaj
Mayday Fly to 2022 Kev Ua Yeeb Yam Suab Paj Nruag yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Mayday Fly to 2022 Kev Ua Yeeb Yam Suab Paj Nruag xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Mayday Fly to 2022 Kev Ua Yeeb Yam Suab Paj Nruag yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The concert depicts society's current state featuring six classic songs with plenty of on-location shots videos. Through these authentic visuals, it conveys that amidst societal turmoil, the best everyone can do is to excel in their own responsibilities, hoping for the day when normalcy returns. But there is still some benefit that the Earth's environment gains respite from human activities coming to a halt. By supporting each other, after the adversity passes, we will radiate beautiful smiles.
- Dimensions & Packaging
- The stage has the largest-ever 132-meter-wide LED screen and a 140-meter extended runway stage. The video content employs a parallel universe filming technique with split screens and intertwined stories, illustrating the invisible connections between two unrelated worlds. It symbolizes that despite social distancing or physical separation, the closeness of relationships remains intact as long as hearts are connected, prompting reflection and redefining relationships between people.
- Tags
- Mayday, Covid-19, Pandemic, Positive Energy, Strength, Mask, Hope
- Production Technology
- The concert merges classic songs with on-location shots and innovative program design, leading fans to reflect on pandemic experiences. Addressing environmental and humanistic concerns, it forges a deep audience connection and delivers optimism and positive energy.
Demonstrating Mayday's ability to connect through powerful visuals and heartfelt performances, the concert provides solace and hope, underscoring human resilience and unity in overcoming adversity. Showing music is healing and unifying power. - Design Challenge
- Organizing a concert amid the pandemic is a daunting task. Every aspect of the performance is interconnected, so any change impacts the entire event. The pandemic's unpredictability and the halt on live events demand constant adjustments and quick responses. Under the belief that "Be the Strength You Need," the team meticulously plan the transition from online to in-person, striving for perfection in every detail. The sight of satisfied smiles and emotional tears from the audience validates their hard work.
- Research
- Be the Strength You Need. Transitioning from online to in-person, the concert owes its success to the efforts of society's fight against COVID-19. As it concludes, Mayday shares heartfelt reflections and counts down to the new year with fans. Dazzling fireworks were bidding farewell to the pandemic and resonating deeply with the audience. This concert signifies hope and unity in the post-pandemic era, setting a new standard for live events with its innovative fusion of music and visual artistry.
- Inspiration
- In 2020, due to Covid-19 lockdowns, social and large-scale events worldwide were halted. To uphold their annual "Mayday in May" tradition, Mayday hosted Taiwan's first no-audience online concert, "Mayday Live in the Sky," at Taipei Stadium. This groundbreaking event garnered over 40 million views, providing significant encouragement during uncertain times. As the pandemic eased, Mayday continued this concept with their Fly to 2022 tour, marking their return to live performances.
- Project Duration
- The project started in January 2022 in Taichung and toured around the world.
- Operation Flow
- Fans initially skeptical of the "missing" theme were deeply moved by the concert. The song "Braveness+Breakthrough Day", accompanied by visuals depicting people's daily struggles, evoked tears, particularly among those facing hardships. Through stage design, lighting, and the program, the concert expressed profound feelings of longing, transforming the unspoken words and unperformed songs of isolation into an unforgettable experience that inspired the audience with positive energy and courage to begin anew.
- Team Members
- Concert Director:YuHsuan Wu
Concert Associate Director:SihJie Chen
Production Manager:TungHan Yu
Visual Director:YenChih Chen / YuHsiang Cheng / KuanWen Chen
Visual Design:YenChih Chen / YuHsiang Cheng / HuanSheng Chiu
Stage Design:YiJou Lin
Lighting Design:HsiangLin Wu / SsuChi Chen
Laser Design:ChenChieh Hsia / YuTe Hsu
Live Sound Design:ChihYang Chuang / ShihChieh Huang / LeungKing Au / YenKai Chuang - Image Credits
- B'IN MUSIC INTERNATIONAL LIMITED
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