Krungthai Money Expo 2024 Kev Ua Yeeb Yam Lag Luam thiab Kev Nthuav Qhia by The Others Co., Ltd.

Krungthai Money Expo 2024 Kev Ua Yeeb Yam Lag Luam thiab Kev Nthuav Qhia by The Others Co., Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award Kub in Tsim Kev Nthuav Qhia Lag Luam, Sab Hauv thiab Kev Nthuav Qhia Competition Category.

KubKev Nthuav Qhia Lag Luam· 2025

Krungthai Money Expo 2024 Kev Ua Yeeb Yam Lag Luam thiab Kev Nthuav Qhia

by The Others Co., Ltd.

Client: The Others Co., Ltd.

A' Design Award Kub Winner in Kev Nthuav Qhia Lag Luam Category

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Verified Award Winner

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Colors

The Design

About Krungthai Money Expo 2024 Kev Ua Yeeb Yam Lag Luam thiab Kev Nthuav Qhia

Krungthai Bank lub tsev ua yeeb yam ntawm Money Expo 2024, uas tau txais kev tshoov siab los ntawm tus noog Vayupaksa hauv nws lub cim logo, qhia txog lub ntsiab lus "Empowering Tomorrow" nrog rau tus qauv tsim niaj hnub thiab zoo nkauj. Lub tsev ua yeeb yam no npog thaj tsam ntawm 1,000 square meters, lub ru tsev zoo li tej tis uas muab tso rau saum ua los ntawm hlau steel thiab polycarbonate nrog cov fins zoo li plaub. Qhov chaw qhib layout tso cai nkag tau los ntawm txhua sab, thaum cov rooj tog uas muaj qhov siab sib txawv txhawb kev sib txuas ntawm cov chav. Lub teeb ci ntawm cov fins tsim ib qho txheej txheem pob tshab, txhim kho nws qhov zoo nkauj tshwj xeeb thiab txhawb nqa Krungthai lub hom phiaj ntawm "Empowering Better Life for All Thais".

The Recognition

About the A' Design Award Kub

Krungthai Money Expo 2024 Kev Ua Yeeb Yam Lag Luam thiab Kev Nthuav Qhia yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Krungthai Money Expo 2024 Kev Ua Yeeb Yam Lag Luam thiab Kev Nthuav Qhia xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Krungthai Money Expo 2024 Kev Ua Yeeb Yam Lag Luam thiab Kev Nthuav Qhia ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design aligns the Brand Concept with the Design Statement and showcases Krungthai Bank's brand idea at Money Expo 2024 . It stands out from other banks' pavilions in terms of its distinctive space design.

The design of Krungthai Bank’s pavilion at MONEY EXPO 2024, inspired by the wings of the Vayupaksa bird from the bank’s logo, reflects the concept of "Empowering Tomorrow." Covering 1,000 square meters, the pavilion features a roof resembling stacked wings, symbolizing the limitless potential of the bird's wings. This striking design enhances the bank's modern image and reinforces its mission of "Empowering Better Life for All Thais," aiming to attract new customers.
Dimensions & Packaging: 1,000 square meters
Tags: #Krungthai #KrungthaiMoneyExpoBangkok2024 #ktbmoneyexpo2024 #empoweringtomorrow #theothersdstgr #dstgrtheothersevt #iameverythingco #HIOconnexion
Production Technology: The pavilion features an open-space design with furniture tailored to meet the diverse needs of its services. Mixed-height chairs and tables enhance connectivity between units while maintaining their independence. Designed without a distinct front or back, the pavilion allows easy access from all directions. For lighting, fixtures are installed on the fins, creating a transparent effect and an illusion of layers in the rooftop space.
Design Challenge: The design aligns the Brand Concept with the Design Statement and showcases Krungthai Bank's brand idea at Money Expo 2024 . It stands out from other banks' pavilions in terms of its distinctive space design.
Research: The pavilion, occupying an area of 1,000 square meters, has a roof resembling stacked wings, embodying the skeleton of bird wings that can spread indefinitely. The main structure is made of steel and polycarbonate, with fins on the top resembling bird feathers.
Inspiration: The design of Krungthai Bank’s pavilion at MONEY EXPO 2024 is inspired by the wings of the Vayupaksa bird, the bird of paradise, which is featured in the bank’s logo.
Project Duration: 16-19 May 2024, IMPACT Arena, Muang Thong Thani, Nonthaburi, Thailand
Operation Flow: Its open-space design and furniture fittings are tailored to meet the different needs of each service provided within the area. The chairs and tables are of mixed heights to emphasize the connectivity between units, creating a connection between the lower mass and the roof yet remaining independent of each other. The pavilion is designed to have no front or back, allowing easy entry from all directions. As for lighting design, the lights are installed on the fins to create a transparent effect and an illusion of layers in the space on the roof.
Team Members: Client: Krungthai Bank Public Company Limited
Design Studio: THE OTHERS Co., Ltd.
Managing Director: Nontawat Charoenchasri
Co-Founder: Parus Kiravanich
Co-Founder: Sittipong Hongthong
Architect: Chalongkiat Thongthanee
Architect: Theeradech Saoharuetasothon
Architect: Kittiwat Pantongkam
Architect: Metha Suriyavijitseranee
Architect: Preechaya Chanmak
Architect: Phubet Surin
Architect: Pissawat Phojan
Organizer: HIO CONNEXION
Image Credits: Image #1: Photographer DOF Depth of Field Co., Ltd., 2024
Image #2: Photographer DOF Depth of Field Co., Ltd., 2024
Image #3: Photographer DOF Depth of Field Co., Ltd., 2024
Image #4: Photographer DOF Depth of Field Co., Ltd., 2024
Image #5: Photographer DOF Depth of Field Co., Ltd., 2024