Wen Shan Hai Kev Tsim Qauv Sab Hauv Rau Chaw Muab Kev Paub Txog Lub Npe by Xiang Wang

Wen Shan Hai Kev Tsim Qauv Sab Hauv Rau Chaw Muab Kev Paub Txog Lub Npe by Xiang Wang is a highly esteemed winner of the very prestigious 2025 A' Design Award Platinum in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

PlatinumSab Hauv· 2025

Wen Shan Hai Kev Tsim Qauv Sab Hauv Rau Chaw Muab Kev Paub Txog Lub Npe

by Xiang Wang

Client: Tang Design

A' Design Award Platinum Winner in Sab Hauv Category

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Verified Award Winner

Verify Award Status for #164834

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wen Shan Hai Kev Tsim Qauv Sab Hauv Rau Chaw Muab Kev Paub Txog Lub Npe

Wen Shan Hai yog ib qhov chaw muab kev paub txog lub npe rau cov cawv Moutai, nyob rau hauv Chongqing, Suav teb. Sab hauv tsev txhawb nqa kev sim saj cawv, kev noj mov ntiag tug thiab kev sib sau ntawm cov koom haum. Ib qho kev teeb tsa zoo li lub tshav puam muab ib lub plawv tsev plaub fab tso rau hauv nruab nrab, muaj cov kev taug ncig puag ncig uas coj mus rau cov chav ntiag tug muaj ntsiab lus sib txawv. Cov txee tso khoom thiab cov chaw sim saj cawv ua raws ib txoj kev nkhaus mus los hauv lub tsev loj. Cov nplaim tooj liab, cov txee ua los ntawm hlau thiab iav thiab lub qab nthab iav ci ntsa yog cov ntaub ntawv tseem ceeb uas siv. Qhov kev tsim qauv no txuas cov qauv vaj tsev ib txwm ntawm Sab Hnub Tuaj nrog ib lub moj khaum niaj hnub no.

The Recognition

About the A' Design Award Platinum

Wen Shan Hai Kev Tsim Qauv Sab Hauv Rau Chaw Muab Kev Paub Txog Lub Npe yog tus yeej ntawm A' Design Award Platinum, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim zoo kawg nkaus, zoo nkauj thiab ci ntsa iab tiag tiag. Cov neeg yeej Platinum yog cov khoom xav tsis thoob ntawm kev tsim, yog cov pov thawj ntawm qhov kawg ntawm kev txawj tsim ntawm tib neeg, thiab qhia txog kev tshaj lij uas tsis muaj leej twg piv tau thiab kev txawj ntse ntawm cov kws tsim qauv. Cov qauv tsim no xav tias yuav yog cov haujlwm muaj koob npe tshaj plaws uas txiav txim lub caij nyoog txoj kev zoo nkauj, pab rau zej zog txoj kev noj qab haus huv thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Wen Shan Hai Kev Tsim Qauv Sab Hauv Rau Chaw Muab Kev Paub Txog Lub Npe qhia txog qib zoo tshaj plaws thiab tsis muaj kev xyem xyav ua rau lub ntiaj teb zoo dua nrog nws cov yam ntxwv muaj txiaj ntsig thiab muaj nqi. Wen Shan Hai Kev Tsim Qauv Sab Hauv Rau Chaw Muab Kev Paub Txog Lub Npe yog ib qho haujlwm uas yeej A' Design Award Platinum, uas txhawb kev xav, tshoov siab, ua rau zoo siab thiab ua rau muaj kev xyiv fab loj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wen Shan Hai: Moutai Heritage Experience Centeroffers diverse luxury experiencesincludingwine tastings, private banquets, and exclusive clubs, intertwining thehuman touch of the mountaincityChongqingwith the brand cultureofMoutai. Theinterpretations of Eastern aestheticsexplore the transcendence and intersection of region, time, and culture.This space serves as a cultural beacon, translating the city's identity into an engaging design that evokes vivid memories.
Dimensions & Packaging: The designer artfully intertwines the joy of liquortasting with the richness of tea culture in this understated, timeless space, inviting guests to raise a glass and savor a fragrance that lingers on. The atrium, enclosed by corridors, forms a regular square structure that creates an inviting open courtyard. Theroof tiles,overhangingeaves, and brackets reflect the rhythmicconnectionof traditional architecture and Eastern art.
Tags: Moutai, Experience Center, Display, Interior Deisign, Tang Design
Production Technology: The hall layout features display cabinets and tasting areas arranged along a meandering route, creating a journey that feels both distinct and interconnected, unfolding layer by layer. The ancient bronze surfaces establish a simple yet textured framework, conveying the historical significance of Moutai. The combination of metal and glass in the treasure display cabinets softens the coldness of transparency, harmoniously integrating with the overall ambiance.
Design Challenge: The design features a courtyard-style layout, employing framing and end-scene inspired by Eastern aesthetics. Each corner invites exploration of a unique landscape, while themed private banquet rooms are thoughtfully arranged along the corridor, embracing the atrium. Each room reflects distinct regional and cultural elements, immersing diners in the essence of Eastern life and offering a spiritual retreat into seclusion.
Research: This ethereal space, rich in Eastern aesthetics, embodies the essence of mountains and waters, crafting a serene collection point that celebrates the timeless allure of Moutai. Chongqing’s iconic elements like Chaotianmen, the Yangtze River Cableway, and Jiefangbei are intricately woven into a melodious historical narrative, merging painting and artistic concept to evoke nostalgia for the old city. The mirrored ceiling enhances the space with a symmetrical parallel effect, expanding the visual experience and depth.
Inspiration: Inspired by the brand essence of Moutai, the experience center’s spacious dome invites visitors toenjoyin the ceremonial experience of the national liquor. Soft, elegant lighting creates an interplay of lines and forms, constructing a modernist framework that connects ancient traditions with contemporary design.
Project Duration: The project was designed and completed in August, 2024 in Chongqing, China.
Operation Flow: The reception area of the front hall seamlesslyextendsthe Moutai theme, featuring an open backdrop adorned with green mountain wall fabric that beautifully complements the emerald stone-patterned front desk. This design evokes the soothing sounds of silk and bamboo, inviting guests to express their emotions freely.
Team Members: Chief designer: Xiang Wang
Image Credits: HANMOVISION