Urbaner Lub Tswv Yim Npe Lag Luam, Tsim Qauv Ntim Khoom los ntawm Deeeep Creative Lab

Qhov qauv tsim Urbaner Lub Tswv Yim Npe Lag Luam, Tsim Qauv Ntim Khoom los ntawm Deeeep Creative Lab yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Kev Pab Cuam, Kev Tswj thiab Kev Pab.

NyiajKev Pab Cuam· 2025

Urbaner Lub Tswv Yim Npe Lag Luam, Tsim Qauv Ntim Khoom

los ntawm Deeeep Creative Lab

Tus Neeg Siv: Deeeep Creative Lab

Tus Yeej A' Design Award Nyiaj hauv Pawg Kev Pab Cuam

100,774

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #165666

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Urbaner Lub Tswv Yim Npe Lag Luam, Tsim Qauv Ntim Khoom

Urbaner yog ib lub tswv yim npe lag luam thiab kev pab cuam rau ib yam khoom tu hwj txwv uas tsim rau kev lag luam hauv tebchaws Yij Pooj. Lub tswv yim no muaj xws li kev npaj tsim khoom, ib lub website ib nplooj uas hloov tau raws qhov screen, kev ntim khoom thiab ib lub zej zog online. Lub tshuab txiav hwj txwv siv lub cav thiab cov hniav hlau high-carbon uas tsim hauv tebchaws Yij Pooj, thiab nws lub cev me me ua rau kho tau hwj txwv txhua lub sijhawm. Kev ntim khoom muab ntau hom ntawv typography los sib xyaw nrog ib lub thawv sab hauv yooj yim uas piav qhia txog kev siv khoom. Urbaner nthuav qhia tias kev tu cev yog ib txoj hauv kev los qhia tus kheej tus style, thiab lub website coj cov neeg tuaj saib txij thaum pib txaus siab mus txog rau kev yuav khoom.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Urbaner Lub Tswv Yim Npe Lag Luam, Tsim Qauv Ntim Khoom yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Urbaner Lub Tswv Yim Npe Lag Luam, Tsim Qauv Ntim Khoom xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Urbaner Lub Tswv Yim Npe Lag Luam, Tsim Qauv Ntim Khoom yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The goal is to create a location-specific product and communication strategy focused on the precise market demand for shaving. The product highlights include high-quality Japanese-made razor blades and a convenient, portable design. The marketing message will communicate Shaving as a Fashion Statement to appeal to Japanese style-conscious men. Key tasks include planning brand communication across all consumer touch points, aiming to spark curiosity, drive purchases, and create experiences.
Qhov Loj & Ntim: CYBERBIZ Website (PC Version 1920 x 8174 px ) Product Packaging Design Product Box (W 90 x D 60 x H 180 mm) Accessory Box (W 75 x D 75 x H 40 mm) Brand Visual Identity Design Certification card (W 75 x H 12.5 mm) Cleaning Cloth (W 4 x H 4 mm) Brand Community Services.
Cov Ntsiab Lus: Brand Service Strategy, Packaging Design, Trendy Fashion, Shaving Razors, Promotion of Shaving Culture.
Thev Naus Laus Zis Tsim Khoom: 1.User-Focused Trimmer Design for the Japanese Market.
Japanese beard types and grooming habits.
Using motor and high-carbon steel blades from Japan.
The compact design allows for easy beard adjustment anytime, anywhere.
2.Responsive Web Development for Engaging User Experiences.
Focus on a one-page layout for brand communication and product feature display.
The UI flow is designed to drive purchasing behavior, achieving effective online navigation and user experience.
3.Thoughtfully Designed Packaging for a Memorable First Impression.
Focuses on packaging structure, visual style, production conditions, and material selection.
Kev Sib Tw Tsim Qauv: A key challenge of this project is promoting the brand's philosophy and raising consumer awareness of the shaving culture in the Japanese market, where design aesthetics are highly valued.
Kev Tshawb Fawb: Using the STP analysis tool, we identify potential communication targets within the Japanese male market. Combining the Golden Circle theory with core brand values and target personas, we define key products to strengthen brand differentiation.
•User Experience Focuses on visual design for user touch points, engaging the target audience through the website.
•Packaging Creates an impactful unboxing experience to enhance resonance and likability among the Japanese demographic.
•Community Building Establishes an online community for users to share beard grooming knowledge and ideas, raising the profile of grooming culture through social platforms.
Kev Txhawb Siab: Through Japanese male magazine media and consumer surveys, we discovered that the perspective of beards are no longer just about being clean-shaven; grooming them to showcase personal charm has been increasingly accepted in Japanese society in recent years. In Western cultures, using facial hair to express male attractiveness has been a long-standing tradition.
Lub Sij Hawm Ua Hauj Lwm: This project was launched in July 2024 at deeeep creative lab in New Taipei, Taiwan. The packaging and web design were completed in September of the same year, with the official launch scheduled for mid-December 2024.
Txheej Txheem Ua Hauj Lwm: URBANER is emphasizing that grooming is not only a daily ritual but also a way to express personal style and daily fashion.
For packaging design, using various fonts to interpret the brand's concept of Everyone's CHIC is unique. The inner box showcases simple and easy-to-use grooming product specifications, meeting the Japanese market's demand for quick usability.
The experience journey focuses on high-quality, easy-to-use grooming tools that simplify the trimming process, making the entire grooming experience smoother and more natural. This supports the brand's attitude that Grooming is stylish and fashionable.
Cov Tswv Cuab Pab: Deeeep Creative LAB
Kev Qhuas Duab: Deeeep Creative LAB,URBANER,2024