Race Data AI Telemetry Rau Cov Sim Racers by Cansu Cetin

Race Data AI Telemetry Rau Cov Sim Racers by Cansu Cetin is a highly esteemed winner of the very prestigious 2025 A' Design Award Hlau in Tsim Kev Sib Txuas, Kev Sib Cuam Tshuam thiab Kev Siv Neeg Competition Category.

HlauKev Sib Txuas· 2025

Race Data AI Telemetry Rau Cov Sim Racers

by Cansu Cetin

Client: Driven AVS

A' Design Award Hlau Winner in Kev Sib Txuas Category

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Verified Award Winner

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The Design

About Race Data AI Telemetry Rau Cov Sim Racers

Qhov project no rov txhais dua txoj kev txheeb xyuas kev sib tw simulation los ntawm kev tsim ib qho cuab yeej telemetry uas yooj yim siv uas txuas kev sib tw virtual thiab kev sib tw tiag. Nws ua kom cov ntaub ntawv nyuaj yooj yim nrog cov duab qhia txoj kev sib tw uas sib cuam tshuam tau, cov dashboard uas hloov tau raws li xav tau, thiab kev sib piv lap. Tsim los ntawm kev rov tau kev tawm tswv yim ntawm cov sim racers, tus qauv tsim no muab cov kev nkag siab uas nkag tau yooj yim tab sis kom meej txhawm rau txhim kho kev ua haujlwm kom zoo tshaj. Ua ke cov kev tsim tshiab thiab kev siv tau zoo, nws muab zog rau cov neeg sib tw kom txhim kho tsis tu ncua thiab nkag siab zoo dua txog lawv cov ntaub ntawv sib tw.

The Recognition

About the A' Design Award Hlau

Race Data AI Telemetry Rau Cov Sim Racers yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Race Data AI Telemetry Rau Cov Sim Racers xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Race Data AI Telemetry Rau Cov Sim Racers tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design transforms sim racing analysis with intuitive data visualization and advanced telemetry tools, providing racers with actionable insights. Its user-focused approach ensures accessibility while maintaining technical depth, featuring interactive track maps, customizable dashboards, and seamless lap comparisons. Personalized analysis tools and community-driven feedback make it a standout solution for improving performance and bridging the gap between virtual and real racing.
Dimensions & Packaging: The design was developed with a focus on responsiveness, ensuring compatibility across various screen sizes. The layout adapts seamlessly from 1024x768px to 1792x1024px for larger displays. Interactive elements were optimized for touch and mouse input, with clickable areas sized for ease of use across devices. Data visualization tools were engineered for high performance, processing telemetry data in real-time with minimal latency, ensuring smooth user experience even with large datasets.
Tags: Telemetry analysis, real-time data processing, racing insights, sim racer tools, user experience design, user-centric design,
Production Technology: The design was developed using an iterative UX/UI process, emphasizing user feedback from sim racers. Wireframes and prototypes were created to test and refine key functionalities, such as telemetry data visualization and lap comparisons. Agile methodology was employed to allow for continuous improvement based on user testing. A modular design approach ensured flexibility, while data-driven insights guided the creation of interactive features that prioritize performance optimization and ease of use.
Design Challenge: The hardest part of this design was simplifying complex telemetry data without losing essential details. The challenge lay in balancing technical depth with user accessibility, as racers needed both detailed insights and easy navigation. Historical perspectives of traditional racing tools influenced the design, but new technology offered opportunities to innovate. External factors, such as varying levels of user expertise and limited research on specific racing behaviors, also presented obstacles, requiring extensive user feedback to refine the product.
Research: The research combined qualitative and user-centered studies to understand sim racers' needs and behaviors. The goal was to simplify telemetry data presentation to enhance performance. Insights were gathered through interviews, surveys, and online community observations, involving both casual and competitive sim racers. Results revealed a preference for simplified, interactive interfaces, informing a design that improves performance and user experience in virtual and real-world racing.
Inspiration: The project was inspired by the challenges sim racers face in translating virtual performance to real-world racing. Recognizing the complexity of existing telemetry tools, the goal was to simplify data analysis while enhancing usability. Drawing from user interviews, market research, and technical studies, the design combines intuitive features with a user-centered approach to help racers optimize performance and make the most of limited practice time.
Project Duration: The project started in May 2024 in Turkey and finished in December 2024 in Canada.
Operation Flow: This design helps sim racers improve their performance by providing easy-to-understand data about their racing. Users can view their racing line, speed, and other key information to see where they can improve. By comparing laps, racers can find areas to optimize, such as braking and acceleration points. The design allows for simple interactions like clicking on turns to get more detailed feedback, making it easier to focus on key areas for improvement and achieve better results over time.