Focal Rooj by Yilmaz Dogan is a highly esteemed winner of the very prestigious 2025 A' Design Award Tooj in Tsim Rooj Tog Competition Category.

ToojRooj Tog· 2025

Focal Rooj

by Yilmaz Dogan

Client: QZENS Furniture

A' Design Award Tooj Winner in Rooj Tog Category

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Verified Award Winner

Verify Award Status for #168207

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Focal Rooj

Focal yog ib lub rooj noj mov uas sib npaug kev zoo nkauj refined nrog kev tsim kho tshiab structural. Tau kev tshoov siab los ntawm Baroque thiab Rococo architecture, nws sib koom ua ke cov ntsiab lus ornate nrog kev yooj yim niaj hnub. Nws tus qauv rhiab heev tab sis ruaj khov ua tiav los ntawm ib lub steel ncej zais cia, thaum cov ceg nthuav sab nraud ua kom chaw zaum dav yam tsis cuam tshuam kev ruaj khov. Ua los ntawm ntoo ntuj nrog cov nto txiav kom meej thiab brass accents, Focal qhia txog kev zoo nkauj sophisticated uas nyob mus ib txhis. Kev sib koom structural support rau hauv nws daim ntawv yooj yim yog qhov teeb meem tsim tseem ceeb, daws tau los ntawm kev ua haujlwm zoo meticulous.

The Recognition

About the A' Design Award Tooj

Focal Rooj yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Focal Rooj xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Focal Rooj ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Focal is a dining table that stands out with the positioning of remarkable delicate legs that maximize the seating area.
Beneath its minimal and serene appearance lies precise craftsmanship. Thanks to its concealed steel frame structure, it maintains a delicate stance while ensuring durability. Brass-detailed leg ends and meticulously assembled surface panels enhance Focal’s sophisticated aesthetic.
Dimensions & Packaging: Width: 223 cm, Depth: 98 cm, Height: 74 cm. The steel frame structure provides a lightweight yet durable build. The elegantly tapered legs adorned with brass details create a minimal yet striking presence in the space.
Tags: Focal, Table, Baroque, Rococo, Luxury, Timeless, Aesthetic, Wood, Brass, Handcraft
Production Technology: Focal consists of a wooden tabletop reinforced with a special steel frame. Carefully selected natural wood is used for the surface, while brass details are intricately integrated. Precision-cut surfaces obtained through CNC technology and handcrafted leg joints enhance the timeless elegance of the design.
Design Challenge: The biggest design challenge for Focal was creating a structure that appears light and refined yet ensures high durability. Concealing the steel frame and processing the brass details in a way that balances aesthetics and functionality were the most critical stages of this process.
Research: Focal’s design process began with in-depth research into the decorative details of the Baroque and Rococo periods. Studies on how traditional forms could be integrated with modern functionality led to the creation of a balance where grandeur transforms into minimalism.
Inspiration: Focal is inspired by the refined details of Baroque and Rococo architecture. The gilded columns, curved forms, and intricate surface craftsmanship of the most opulent palaces in history have shaped Focal’s design DNA. This era, where art, aesthetics, and functionality harmoniously merged, creates a delicate balance in every detail of the table. The fusion of traditional grandeur with modern minimalism makes it timeless.
Project Duration: The project began with the initial sketches during a trip to Paris in 2023. The production was completed in the same year, in Ankara. Focal was developed with the aim of combining the elegance of classical art with modern design lines.
Operation Flow: Focal maximizes seating space with its outward-extending leg positioning while maintaining stability. The brass-adorned leg ends create a striking sense of balance. Its refined surface finish, combined with delicate lines, offers both a visual and tactile experience, enhancing the table’s overall elegance.
Image Credits: A. Murat ARIK
Erinç ULUSOY
Giray AYDOS