Potamya Kev Tsim Ntim Khoom by Ebru Sile Goksel and Ipek Eris Ugurlu

Potamya Kev Tsim Ntim Khoom by Ebru Sile Goksel and Ipek Eris Ugurlu is a highly esteemed winner of the very prestigious 2025 A' Design Award Tooj in Tsim Khoom Ruaj Khov, Hauj Lwm thiab Kev Tsim Ntsuab Competition Category.

ToojKhoom Ruaj Khov· 2025

Potamya Kev Tsim Ntim Khoom

by Ebru Sile Goksel and Ipek Eris Ugurlu

Client: Studio Born

A' Design Award Tooj Winner in Khoom Ruaj Khov Category

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Verified Award Winner

Verify Award Status for #168467

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Colors

The Design

About Potamya Kev Tsim Ntim Khoom

Cag nyob rau hauv kab lis kev cai Mesopotamian thaum ub, qhov chaw yug ntawm kev ua liaj ua teb, Potamya txuas nrog keeb kwm tob tob thaum txais yuav kev ruaj khov niaj hnub no. Raws li ib hom ntuj tsim thiab organic, nws muab 100% tsis muaj gluten, pasta taum vegan nrog kev tsim tshiab ruaj khov thiab yooj yim siv. Ib txheej txheem ntsuas tshiab uas rho tawm tau txo cov khib nyiab los ntawm kev hloov lub hau saum toj ua ib lub khob ntsuas uas ua rau hauv thiab siv tau ntau zaus. Potamya sib xyaw cov cuab yeej cuab tam nrog txoj kev niaj hnub no tsis muaj kev cuam tshuam, ua kom muaj ntim khoom uas siv tau zoo, siv tau ntau zaus, thiab txo tau cov khib nyiab.

The Recognition

About the A' Design Award Tooj

Potamya Kev Tsim Ntim Khoom yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Potamya Kev Tsim Ntim Khoom xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Potamya Kev Tsim Ntim Khoom ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rooted in ancient Mesopotamian culture—the birthplace of agriculture—Potamya deeply connects to history while embracing modern sustainability.As a natural, organic brand, it offers 100% gluten-free, vegan legume pastas with sustainable, user-friendly innovation.A new peel-off measuring system reduces waste by transforming the top lid into a built-in, reusable measuring cup.Potamya seamlessly merges heritage with a contemporary approach, ensuring practical, reusable, and waste-reducing packaging.
Dimensions & Packaging: The Potamya legume pasta packaging series is produced in various sizes and weights depending on the pasta type. The colors are chosen to match the hue of the legumes, aligning with the pasta visible through the window area. The measuring cup is designed based on a single portion (80g).
Tags: Sustainability, packaging, illustration, design, food, potamya, pasta, food, sustainable design, graphic design
Production Technology: The packaging is crafted using eco-friendly, recyclable materials, ensuring minimal environmental impact. The peel-off measuring system was developed after extensive prototyping, collaborating with multiple manufacturers to perfect its seamless usability. The structure is designed for efficiency in production while maintaining durability, ensuring that the innovative measuring feature remains functional throughout the product's lifespan.
Design Challenge: The challenge was shifting consumer habits from traditional pasta to nutrient-rich legume pasta while encouraging sustainable practices. The design not only emphasizes the health benefits of legume-based alternatives but also incorporates a built-in portion control system for effortless, precise serving. By seamlessly integrating this feature into the packaging, the project promotes sustainability and enhances convenience in everyday cooking. Overcoming manufacturing limitations and aligning sustainability with innovation pushed the boundaries of conventional packaging design.
Research: To restore the disrupted natural balance, one of the most critical factors in ensuring sustainability is clean farming—yet it is practiced on only 1% of the world's agricultural lands. Organic farming leads to an increase in both the quantity and quality of produce. Globally, one out of every three plates of food goes to waste, three children die of hunger every minute, and 60% of food waste could be recovered. To consume nature’s gifts without waste, we have developed a portioned cap system. Contribute to sustainable living by consuming responsibly.
Inspiration: Potamya’s design is deeply rooted in ancient Mesopotamian culture, the birthplace of agriculture. The visual language reflects the artifacts, tools, and symbols from this era, reimagined through a modern, minimalistic approach. The logo, set in a deep navy, draws inspiration from geometric forms found in ancient Mesopotamian tools and inscriptions, creating a timeless yet contemporary feel. The illustration concept is a direct nod to the origins of agriculture, featuring stylized representation.
Project Duration: The creation of the brand identity, including the logo, typography, color palette, graphic style, and illustrations, and their integration into the packaging design, took 1.5 months. An additional 1.5 months was dedicated to preparing the packaging for printing and producing samples, bringing the total project timeline to 3 months.
Operation Flow: We designed the packaging to challenge traditional pasta-buying habits by making the benefits of legume pasta instantly clear. A transparent window showcases the organic pasta, while bold labeling highlights its rich nutrition, building awareness and trust. The back of the box features a warm illustration of the cooking process and key product details, reinforcing its uniqueness. As an emerging category, legume pasta needed an equally innovative approach, leading to a sustainable, thoughtfully designed package aligned with the brand’s philosophy. To change the perception that legume pasta may lack flavor, we included a collection of delicious, inspiring recipes. Potamya quickly gained attention, appealing to health-conscious and eco-friendly consumers.
Team Members: Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Graphic Designer: Cansu Taskin
Image Credits: Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Graphic Designer & Illustator: Cansu Taskin