Rams Beyond Etro Chaw Ua Haujlwm Muag Khoom by Arkiteam Architecture

Rams Beyond Etro Chaw Ua Haujlwm Muag Khoom by Arkiteam Architecture is a highly esteemed winner of the very prestigious 2025 A' Design Award Tooj in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

ToojSab Hauv· 2025

Rams Beyond Etro Chaw Ua Haujlwm Muag Khoom

by Arkiteam Architecture

Client: Rams Global

A' Design Award Tooj Winner in Sab Hauv Category

9,816

Verified Award Winner

Verify Award Status for #168735

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Rams Beyond Etro Chaw Ua Haujlwm Muag Khoom

Rams Beyond Etro yog ib lub chaw ua haujlwm muag khoom thiab qhia khoom (showroom) hauv nroog Istanbul. Sab hauv tsev npog 1650 square meters thiab tau teeb tsa ib yam li lub gallery. Cov phab ntsa dawb ua ib lub thav rau cov khoom kos duab uas tau xaiv tseg thiab lub qauv ntawm qhov project ua tsev nyob. Cov phab ntsa nkhaus tau ua los ntawm gypsum board, thiab lub ru tsev tau ua kom tiav nrog cov phaib hlau tsim tshwj xeeb uas ci pom kev. Cov txaij pob zeb ntuj dawb ua rau tej yam ntawv ntws thiab tej duab tsaus pom tau meej dua. Ib thaj phab ntsa iav spider glass txuas sab hauv nrog lub nroog. Muaj ib txoj kev meej tuaj pab coj cov qhua los ntawm qhov chaw tos txais mus rau cov thaj chaw qhia khoom loj tshaj.

The Recognition

About the A' Design Award Tooj

Rams Beyond Etro Chaw Ua Haujlwm Muag Khoom yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Rams Beyond Etro Chaw Ua Haujlwm Muag Khoom xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Rams Beyond Etro Chaw Ua Haujlwm Muag Khoom ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rams Beyond Sales Office blends architecture and art in a gallery like space. Its all white interior, framed by a spider glass facade, enhances curated artworks and the building model. Curved forms and shadow play add depth, while a metallic gloss ceiling reflects light elegantly. This immersive showroom balances design, materiality, and storytelling, offering a refined experience that mirrors the essence of Rams Beyond Etro Residence.
Dimensions & Packaging: 1650 sqm
Tags: Sales Office, Showroom, Retail, Interior Design, Curves, Art
Production Technology: The design showcases precise gypsum board craftsmanship to achieve seamless curves, reflecting high quality workmanship. The ceiling features custom metal panels, adding a unique aesthetic. The white natural stone flooring highlights the fluid forms, making shadows more visible and enhancing the spatial effect.
Design Challenge: The hardest part of this design activity was balancing two contrasting concepts an art gallery and a functional sales office. We had to present the project model as an art piece while ensuring privacy in the presentation rooms. Achieving this within an open, flowing space with curved elements posed a unique challenge.
Research: The research behind the Rams Beyond Sales Office design focused on color and lighting selection, tested to enhance art visibility and ambiance. Traffic analysis ensured optimal exposure, making the showroom facade visible from all directions. The design balances aesthetics with functionality for a seamless experience.
Inspiration: Inspired by Rams Beyond Etro, the sales office is a curated gallery where curves, light, and shadow shape the space. All white surfaces amplify artworks, while a spider glass facade creates a dynamic urban showcase. The metallic gloss ceiling enhances depth, reflecting light smoothly. Flowing forms sculpt light and shadow, creating an engaging spatial experience that ensures visitors feel the project's sophistication.
Project Duration: Located in Istanbul, the project commenced in April 2024 and was completed in June 2024.
Operation Flow: The showroom layout ensures seamless flow, guiding visitors through an immersive journey. A clear circulation path leads from the reception to key experience zones, highlighting the building model and curated art pieces. The open plan design fosters engagement, while the spider glass facade connects the interior with the city. Carefully selected materials and lighting enhance interaction, making every moment a refined experience.
Team Members: Enes Cicekci, Seda Dundar
Image Credits: Arkiteam Architects