Montigo Experience Store Kev Tsim Khw Muag Khoom los ntawm Chong Hean Teo

Qhov qauv tsim Montigo Experience Store Kev Tsim Khw Muag Khoom los ntawm Chong Hean Teo yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Hlau hauv Pawg Sib Tw Tsim Chav Sab Hauv thiab Kev Nthuav Qhia.

HlauSab Hauv· 2025

Montigo Experience Store Kev Tsim Khw Muag Khoom

los ntawm Chong Hean Teo

Tus Neeg Siv: Montigo

Tus Yeej A' Design Award Hlau hauv Pawg Sab Hauv

15,528

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #170408

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Montigo Experience Store Kev Tsim Khw Muag Khoom

Montigo's Hydration Haven rov txhais txoj kev muag khoom saib xyuas ib puag ncig los ntawm lub khw nkhaus immersive ntawm Singapore's Ion Orchard. Nyob rau hauv plawv ntawm phab ntsa video nkhaus dynamic, tus tsim hloov cov ntawv poster pov tseg nrog cov ntsiab lus digital hloov tau, txo cov khoom pov tseg thiab carbon footprint. Cov chaw laser engraving sib tham thiab lub ntiaj teb xim zoo nkauj caw cov neeg muas khoom los tsim lawv tus kheej lub raj mis thermal. Sib koom ua ke kinetic allure nrog kev customization.

Qhov Lees Paub

Txog A' Design Award Hlau

Montigo Experience Store Kev Tsim Khw Muag Khoom yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Montigo Experience Store Kev Tsim Khw Muag Khoom xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Montigo Experience Store Kev Tsim Khw Muag Khoom tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Montigo’s Hydration Haven redefines eco-conscious retail through a curvilinear, immersive store at Singapore’s ION Orchard. Centered on a dynamic curved videowall the design replaces disposable posters with adaptive digital content, slashing material waste and carbon footprints. Interactive laser-engraving stations and a vibrant “color wonderland” invite customers to craft personalized thermal bottles. Merges kinetic allure with customization.
Qhov Loj & Ntim: 6872mm x 6172mm x 4050mm
approximately 452sqft
Cov Ntsiab Lus: Sustainable Retail Tech, Customization, Curvilinear Architecture, Eco-Conscious Design, Brand Immersion,Montigo
Thev Naus Laus Zis Tsim Khoom: the overview design was first draft in freehand , then transfer into AutoCAD to get it's proper layout. and ultimately build and render the 3D models with sketchup & vray.
Kev Sib Tw Tsim Qauv: Designing for a compact, transit-adjacent space demanded strategic use of technology and form. The curved video wall addressed spatial constraints by optimizing vertical visibility, ensuring the store stood out amid visual clutter while serving as a sustainable alternative to disposable signage. Durable, locally sourced materials were prioritized to withstand high foot traffic, aligning with circular design principles.
Kev Tshawb Fawb: The primary intent was to create a dynamic, interactive environment that mirrors Montigo’s ethos of individuality, vibrancy, and environmental stewardship.
Key goals included:
Elevating the in-store customization journey through tactile and digital touchpoints.
-Capturing attention from fast-moving commuters.
-Reinforcing brand identity through spatial aesthetics.
-Minimizing environmental impact.

The result is a retail environment transcending transactional space, offering a multisensory journey where customers “drink their way” through color, light, and personalization.
Kev Txhawb Siab: The store’s architectural language draws direct inspiration from Montigo’s thermal bottle silhouette, translating its ergonomic curvature into a full-scale spatial experience. The undulating facade and interior layout echo the bottle’s fluid form, creating a tangible connection between product and environment.

The curved video wall emerged as a kinetic reinterpretation of Montigo’s customizable ethos.
Lub Sij Hawm Ua Hauj Lwm: The design process started in June 2024. Videowall was fabricated in Shenzhen. Renovation started in September 2024 and completed in October 2024 in ION Orchard Singapore.
Txheej Txheem Ua Hauj Lwm: The result is a retail environment transcending transactional space, offering a multisensory journey where customers “drink their way” through color, light, and personalization. By merging digital allure with tactile engagement and sustainable practices, Montigo’s store has become a landmark of experiential retail - driving footfall, dwell time, and emotional connection to the brand while setting a benchmark for eco-conscious retail design.
Cov Patent: All Copyrights reserved by Chong Hean Teo
Trademark by RPG Commerce Sdn Bhd
Cov Tswv Cuab Pab: Teo Chong Hean(Mason)
Kev Qhuas Duab: Image #1: Photographer Ching, Shop Front,2024.
Image #2: Photographer Ching, Product Wall,2024.
Image #3: Photographer Ching, Display Counter,2024.
Image #4: Photographer Ching, Laser Engraving Counter/Cashier,2024.
Image #5: Photographer Ching, Videowall display,2024.