Qhov qauv tsim Hot Wheels Monster Truck RC Lub Twj Tswj Deb Rau Khoom Ua Si los ntawm Adam Miller - Hot Wheels RC Design Team yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Khoom Ua Si.
NyiajKhoom Ua Si· 2025
Hot Wheels Monster Truck RC Lub Twj Tswj Deb Rau Khoom Ua Si
los ntawm Adam Miller - Hot Wheels RC Design Team
Tus Neeg Siv: Mattel Inc.
Tus Yeej A' Design Award Nyiaj hauv Pawg Khoom Ua Si
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #170982Qhov Tsim
Txog Hot Wheels Monster Truck RC Lub Twj Tswj Deb Rau Khoom Ua Si
Hot Wheels Monster Truck RC yog ib lub twj tswj deb rau cov tsheb ua si. Lub twj tswj no raug tsim rau cov neeg uas twb nyiam kev ua si tswj tsheb hluav taws xob thiab rau cov neeg siv uas muaj ntau yam kev xav tau ntsig txog kev txav mus los thiab kev siv tes. Ib lub pob nias loj xwb ua rau qhov kev ua yeeb yam txawj ntxim pib ua haujlwm. Cov pob tswj kev taug kev loj thiab muaj cov xub kos meej meej. Lub twj tswj no tuav tau hauv tes, khi tau nrog ib txoj hlua dai, lossis muab tso rau saum ib qho chaw tiaj. Kev tsim tawm tau ua raws li cov txheej txheem tsim uas muab tib neeg ua qhov tseem ceeb, kev xam phaj cov kws paub zoo thiab kev sim ua ntau zaus nrog cov menyuam yaus.
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Hot Wheels Monster Truck RC Lub Twj Tswj Deb Rau Khoom Ua Si yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Hot Wheels Monster Truck RC Lub Twj Tswj Deb Rau Khoom Ua Si xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Hot Wheels Monster Truck RC Lub Twj Tswj Deb Rau Khoom Ua Si yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.
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Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- The new Hot Wheels Monster Truck RC Controller delivers the excitement of RC play to core fans, yet is inclusive of new users who may have a variety of unique mobility and dexterity needs.
- Qhov Loj & Ntim
- 95mm x 42mm x 68mm (measured from the controller battery door to the thumbsticks).
The vehicle dimensions that will work with this controller vary, but will be included with models ~ 350mm long x 200mm wide x 200mm tall. - Cov Ntsiab Lus
- accessibility, inclusivity, play, design, inclusive design, user centered design, human centered design, special needs, empower, fun
- Thev Naus Laus Zis Tsim Khoom
- Human Centered Design methodologies were employed to put Hot Wheels RC’s target users at the center of the design work. Extensive user-testing, idea iteration and additional validation practices were followed to ensure exciting RC play can be delivered to both existing audiences and users with special needs.
- Kev Sib Tw Tsim Qauv
- The challenge was to deliver exciting RC play that is easy and fun for all abilities. This meant maintaining fun and intuitive RC controls for existing Hot Wheels RC audiences while expanding usability to fans with a variety of mobility and dexterity needs. Understanding that not everyone plays the same way presents the challenge of identifying core barriers to play that exist for a wide range of users, and addressing them all inclusively. Challenge Accepted.
- Kev Tshawb Fawb
- The Accessible Play Challenge was launched across Mattel Design teams and was judged by Design leadership. Winning concepts, like the HW Monster Truck RC Controller, then entered into a Design Sprint phase, which required divergent brainstorming, interviews with subject matter experts, (in this case, special needs educators), and iterative testing with children with a variety of mobility and dexterity needs to refine and validate the design.
- Kev Txhawb Siab
- Mattel is celebrating its 80th Anniversary as the world’s most trusted toy and entertainment company, home to the world's biggest brands, like Hot Wheels, Barbie, Uno, and more. Mattel is driven to create innovative products and experiences that inspire fans, entertain audiences, and develop children through play. Understanding that not everyone plays the same way, Hot Wheels design and development teams have embarked on a mission to reimagine existing toys with inclusivity at the core, so the company can deliver on its purpose: empowering generations to explore the wonder of childhood and reach their full potential, for all.
- Lub Sij Hawm Ua Hauj Lwm
- The project started in 2023 as an accessible toy design challenge. As a finalist in that challenge, the Accessible RC Controller concept then entered a robust design sprint and user testing phase to challenge assumptions, unlock innovation, and deliver play for ALL. The finished product will launch Fall 2025.
- Txheej Txheem Ua Hauj Lwm
- The inclusive Hot Wheels Monster Truck RC controller was designed to increase access to the joy of RC play to users with special needs. The stunt feature can be activated by pushing a single large button, the directional controls are large and with clearly indicated directional arrows. The controller can be attached by a lanyard and operated in hand, or placed against a flat surface, allowing for greater play accessibility.
- Cov Tswv Cuab Pab
- Hot Wheels RC Design Team
Gerry Cody
Adam Miller
Sam Tsui
Melissa Scanlan
Amanda Verzini - Kev Qhuas Duab
- Image #1: Photographer Adam Miller, Hero Shot, 2025. Image #2: Photographer Adam Miller, Activation Shot, 2025. Image #3: Photographer Adam Miller, Supplemental Shot, 2025.
Video credits: Videographer Adam Miller, Accessible Controller, 2025.
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