Auto Motion Chaw Muag Tsheb by Shunsuke Ohe

Auto Motion Chaw Muag Tsheb by Shunsuke Ohe is a highly esteemed winner of the very prestigious 2025 A' Design Award Nyiaj in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

NyiajSab Hauv· 2025

Auto Motion Chaw Muag Tsheb

by Shunsuke Ohe

Client: Shunsuke Ohe

A' Design Award Nyiaj Winner in Sab Hauv Category

20,590

Verified Award Winner

Verify Award Status for #172538

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Auto Motion Chaw Muag Tsheb

Ib lub chaw muag khoom uas muab tsheb kim heev los tso rau saib thiab muag. Cov chav sib tham, chaw ua hauj lwm, chav dej, thiab lwm yam raug npaj ib ncig ntawm qhov chaw nthuav qhia uas zoo li lub voj voog. Tus qauv tsim ntawm lub qab nthab yog qhov tsim nyog mloog. Lub qab nthab raug muab faib ua ob ntu, ib ntu siab thiab ib ntu qis, thiab ntu siab yog ua los ntawm kev tso cov ntawv nyias nyias rau saum ib leeg, nrog rau teeb pom kev tsis ncaj ntawm qhov chaw sib txuas ntawm cov ntawv uas tsim kom muaj kev xav tias ya saum huab cua. Kuj tseem muaj ib chav sib tham uas txuas nrog rau qhov chaw nthuav qhia yam tsis muaj qhov sib cais, thiab nws raug tsim nrog kev xam kom zoo heev los txhawb cov neeg yuav khoom lub siab xav yuav.

The Recognition

About the A' Design Award Nyiaj

Auto Motion Chaw Muag Tsheb yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Auto Motion Chaw Muag Tsheb xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Auto Motion Chaw Muag Tsheb yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique design of the ceiling is noteworthy. The ceiling is divided into two levels, high and low, and the high section is made of thinly sliced panels stacked on top of each other, creating a floating feeling. Indirect lighting shines through the seams of the panels, creating a fantastic ceiling. This is definitely the highlight of the space. Indirect lighting is also installed in various other places, effectively enhancing the space.
Dimensions & Packaging: Site area : 1530.68 sqm / Total floor area : 352.18 sqm / Category : Car Showroom
Tags: stone, melamine tile, indirect lighting, car showroom, LUSTYdesign, Shunsuke Ohe
Production Technology: Exterior finish // roof: Galvalume steel sheet / eaves: Silicate calcium board / Exterior walls: Metal siding / Floor: Porcelain tile
Interior finish // Ceiling: Cloth / Wall: Porcelain tile, Natural stone , PVC sheet , Cloth / Floor: Melamine tile, carpet, pvc tile
Design Challenge: The design focuses on how to make the products look attractive and stimulate customers' desire to buy. Above all else, a mechanism is needed to draw customers into the store. Therefore, visibility from the outside is also very important. For example, the high, impactful, floating ceiling panels in the store and the fantastic indirect lighting around them are designed with such points in mind.
Research: It is necessary to display cars beautifully and to have a mechanism that stimulates customers' desire to purchase the car.The process leading to a purchase is different for each customer.Some people make an instant decision, while others will visit the store many times. It is very important that the car looks beautiful no matter how many times and when they come here, and that the space is one that inspires excitement.
Inspiration: This showroom exhibits and sells luxury cars. The layout is centered around a circular exhibition space, with meeting rooms, offices, toilets, etc. arranged around it. The ceiling is high, the space is spacious, and the entire space is meticulously designed with a layout that is efficient. The cars are beautifully displayed in the space to stimulate customers' desire to buy.
Project Duration: Project Duration : From September 2023 to January 2024
Project location : Kyoto(Japan)
Operation Flow: The exhibition space and the negotiation room are separated by glass, but are seamlessly connected, and the exhibited vehicles can be viewed from the negotiation room, so visitors are always aware of the exhibited vehicles. However, the lighting in the negotiation room is set low to ensure privacy. There is also another negotiation room separate from this one, which can be used depending on the situation.
Image Credits: Photograph: NANA TAJIMA by ToLoLo studio