Geneus DNA and Gatta Chav Muag Khoom Sab Hauv, Chav Haus Kas Fes Sab Hauv los ntawm After Design Living and Space Co.,Ltd.

Qhov qauv tsim Geneus DNA and Gatta Chav Muag Khoom Sab Hauv, Chav Haus Kas Fes Sab Hauv los ntawm After Design Living and Space Co.,Ltd. yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Chav Sab Hauv thiab Kev Nthuav Qhia.

NyiajSab Hauv· 2025

Geneus DNA and Gatta Chav Muag Khoom Sab Hauv, Chav Haus Kas Fes Sab Hauv

los ntawm After Design Living and Space Co.,Ltd.

Tus Neeg Siv: After Design Living and Space Company Limited

Tus Yeej A' Design Award Nyiaj hauv Pawg Sab Hauv

28,285

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #172873

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Geneus DNA and Gatta Chav Muag Khoom Sab Hauv, Chav Haus Kas Fes Sab Hauv

Geneus DNA thiab Gatta yog ib qhov chaw muag khoom sab hauv uas muaj ntau yam kev siv, uas muab kev pab kuaj caj ces (genetic testing) rau tus kheej los ua ke nrog ib lub khw kas fes. Lub npe Gatta los ntawm plaub tug ntawv DNA A, C, G thiab T, uas piv txog kev noj qab haus huv rau tus kheej. Qhov project no nyob rau hauv ob chav sib ntsib uas muaj 6 xam 5 meters, tag nrho yog 60 square meters. Ib sab muab kev kuaj caj ces, hos lwm sab muag kas fes. Stainless steel, polycarbonate pom tshab, kab nkhaus thiab teeb LED strip ua rau muaj tus yam ntxwv zoo li lub sijhawm yav tom ntej. Qhov kev teeb tsa qhib coj cov neeg tuaj xyuas ntawm kev tshawb fawb science mus rau kev nyob xis, ua rau kev kuaj tsis txaus ntshai npaum li qub.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Geneus DNA and Gatta Chav Muag Khoom Sab Hauv, Chav Haus Kas Fes Sab Hauv yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Geneus DNA and Gatta Chav Muag Khoom Sab Hauv, Chav Haus Kas Fes Sab Hauv xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Geneus DNA and Gatta Chav Muag Khoom Sab Hauv, Chav Haus Kas Fes Sab Hauv yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This interior concept integrates Geneus DNA’s personalized genetic services and GATTA Café, reflecting the brand’s innovation and accessibility. "GATTA" derives from the four DNA bases—A, C, G, T—symbolizing personalized health. Like DNA, the design adapts and merges functions dynamically, aligning with the brand’s focus on precision. Minimalist lines, clean details, and a futuristic palette express the brand’s ethos, connecting science with lifestyle.
Qhov Loj & Ntim: The project consists of two adjacent units, each measuring 6x5 meters, totaling 60 square meters. One side houses Geneus DNA, offering personalized genetic testing services, while the other is GATTA Café, a lifestyle-driven coffee shop. Though distinct in function, both spaces are unified through design to make the experience feel less intimidating, creating a seamless blend of science and lifestyle.
Cov Ntsiab Lus: Retail Design, Geneus DNA, Gatta Cafe, Shop design, Store Design, After Design Living and Space, After Design Studio, Montfort del Rosario School of Architecture and Design, AAU
Thev Naus Laus Zis Tsim Khoom: The design uses stainless steel, transparent polycarbonate, and curved lines to create a sleek, modern aesthetic that immerses visitors into the world of GATTA. LED strip lighting enhances the futuristic vibe, while the open layout adds functionality and visual appeal. The aroma of expertly crafted coffee fills the air, enhancing the experience. Every element is designed to make customers feel as though they’ve stepped into a world of innovation, leaving them with a lasting desire to return.
Kev Sib Tw Tsim Qauv: The project faced several challenges: merging diverse functions in one space, balancing a bold brand vision with budget limits, and complying with strict mall rules such as height restrictions and visibility. We also had to ensure the design stood out without blocking nearby shops. New materials required on-site experimentation, and the client initially rejected the concept for feeling unwelcoming. With clear explanation and teamwork, we earned approval and completed the build within tight, nighttime-only hours.
Kev Tshawb Fawb: This research combined in-depth brand analysis with user behavior studies to craft a space where advanced health tech meets everyday familiarity. Using interviews, surveys, and customer journey mapping, we uncovered key barriers—intimidation, inaccessibility, and unfamiliarity. By integrating these insights, the design transforms a clinical service into a lifestyle experience, enhancing engagement, supporting business growth, and redefining how society interacts with personalized healthcare
Kev Txhawb Siab: Inspired by the potential of personalized health, we envisioned a space where advanced genetic science is reimagined through design. The idea began with the challenge of making DNA testing feel less intimidating. By pairing it with a familiar café experience and drawing from the futuristic themes of the film Gattaca, we created a concept that transforms scientific exploration into a bold, engaging spatial narrative that sparks curiosity and connection
Lub Sij Hawm Ua Hauj Lwm: The store, located on the G-floor of Seacon Square Mall in Srinakarin, Bangkok, Thailand, began construction in November 2023 and was completed in December 2023, taking approximately one month. Positioned in the central void of the mall, the shop benefits from high visibility, making it an eye-catching spot for visitors. The strength of the branding and design is so impactful that the mall invited the store to occupy this prime location, aiming to drive foot traffic and attract customers to the mall. This second branch follows the success and strong interest of the first location.
Txheej Txheem Ua Hauj Lwm: This space operates as a dynamic fusion of two distinct functions—Geneus DNA store and GATTA Café—creating a seamless, interactive experience. The design transforms through adaptable layouts and precise material choices, guiding visitors from scientific discovery to lifestyle comfort. Key frames include the welcoming café area and the informative DNA zone, where customers engage in a personalized journey. The integration of technology, design, and ambiance ensures an optimized, memorable experience, fostering deeper engagement.
Cov Patent: After Design Living and Space Co.,Ltd., 2025
Cov Tswv Cuab Pab: Interior designer: Mr. Vacharapon Saetung
Interior designer: Ms. Jittsuphang Virachditchaphong