Qhov qauv tsim Montigo Wonderland Nqe Hauj Lwm Tseem Ceeb: Sab Hauv Khw Muag Khoom los ntawm Chong Hean Teo yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Tooj hauv Pawg Sib Tw Tsim Chav Sab Hauv thiab Kev Nthuav Qhia.
ToojSab Hauv· 2026
Montigo Wonderland Nqe Hauj Lwm Tseem Ceeb: Sab Hauv Khw Muag Khoom
los ntawm Chong Hean Teo
Tus Neeg Siv: Montigo
Tus Yeej A' Design Award Tooj hauv Pawg Sab Hauv
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #178898Qhov Tsim
Txog Montigo Wonderland Nqe Hauj Lwm Tseem Ceeb: Sab Hauv Khw Muag Khoom
Cov Ntawv: Lub Montigo Flagship Store tshawb nrhiav seb qhov kev tsim qauv chaw tuaj yeem cuam tshuam li cas rau txoj kev xav hauv ib qho chaw muag khoom. Nyob rau hauv Kuala Lumpur, txoj hauj lwm no qhia txog ib qho huab cua uas nyob thaj yeeb uas sib txawv nrog rau ib puag ncig chaw ua lag luam. Qhov chaw raug teeb tsa nyob ib puag ncig ib qho chaw nthuav khoom uas zoo li cov duab txaug rau qhia txoj kev txav mus los thiab muab kev taw qhia rau qhov muag pom. Cov chaw txawb khoom nkhaus thiab qhov teeb pom kev tswj hwm txhawb rau kev txav mus los tau zoo thiab txhawb kom nrhiav khoom tsis maj tsis nrawm. Ib cov txheej txheem khoom siv tswj tsis pub ntau ua rau cov xim khoom tseem pom tseeb, hloov qhov kev tsom xam los ntawm kev tshaj tawm mus rau kev paub dhau los thiab kev sib cuam tshuam.
Qhov Lees Paub
Txog A' Design Award Tooj
Montigo Wonderland Nqe Hauj Lwm Tseem Ceeb: Sab Hauv Khw Muag Khoom yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Montigo Wonderland Nqe Hauj Lwm Tseem Ceeb: Sab Hauv Khw Muag Khoom xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Montigo Wonderland Nqe Hauj Lwm Tseem Ceeb: Sab Hauv Khw Muag Khoom ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- The Montigo Flagship Store redefines retail as an immersive spatial narrative rather than a transactional environment. Anchored by a monumental sculptural centerpiece, the space establishes a strong visual axis that draws visitors inward. Curved display walls and layered shelving create a continuous flow, encouraging exploration while enhancing product visibility. Soft lighting and pastel tones introduce a sense of calm within a high energy shopping context, positioning the store as an experience led destination that elevates everyday objects into moments of discovery.
- Qhov Loj & Ntim
- The flagship occupies approximately 780 square feet within a double-volume retail unit. Architectural elements are designed at human scale with curved display walls optimised for ergonomic reach and visual continuity. Ambient lighting is set at approximately 4000K, with focused product lighting at 5000K for accurate colour rendering. The immersive LED display system supports high-resolution dynamic content synchronised with spatial zones. All dimensions and systems comply with local building and safety regulations.
- Cov Ntsiab Lus
- experiential retail, flagship store design, interior architecture, monumentality, immersive retail, digital storytelling, spatial centrality, Malaysian design, retail innovation, user experience
- Thev Naus Laus Zis Tsim Khoom
- The interior was realised using a combination of thermoformed architectural panels, custom built joinery, and modular display systems. Curved wall elements were fabricated using CNC milled substructures to achieve seamless surfaces. The central sculptural installation employs a lightweight steel frame with composite cladding for stability and reduced load. Immersive LED display walls are integrated into shelving systems with concealed cable routing and calibrated colour control. Low VOC finishes and energy-efficient lighting were applied throughout.
- Kev Sib Tw Tsim Qauv
- The primary challenge was translating monumentality and emotional calm into a compact retail footprint located within the most visually saturated environments in Kuala Lumpur. The design needed to balance architectural presence with commercial practicality, integrate immersive digital media without overwhelming the space, and meet strict mall regulations, structural limitations, and construction timelines while maintaining a coherent experiential narrative.
- Kev Tshawb Fawb
- This project employed qualitative spatial research to explore how monumentality and calm can influence retail behaviour. Objectives focused on reducing sensory fatigue in high density shopping environments. Methods included site observation, customer journey mapping, and prototyping of spatial layouts and lighting. Findings indicated that centralised layouts and restrained stimuli increased dwell time and engagement. The research demonstrates how experience centric design can redefine contemporary retail environments.
- Kev Txhawb Siab
- The design is inspired by the architectural ambition in Kuala Lumpur and its transformation through iconic landmarks such as the Petronas Twin Towers, Merdeka 118 and Tun Razak Exchange. These structures represent progress, optimism and a redefinition of the city skyline. The flagship store aspires to achieve a similar impact at a human scale, introducing a calm and distinctive environment within a dense commercial setting. It is conceived as a contemporary landmark that reflects local identity while projecting a forward looking retail vision.
- Lub Sij Hawm Ua Hauj Lwm
- The project was designed and realised in 2025 and is located at Pavilion Bukit Bintang, Kuala Lumpur, Malaysia, within the primary shopping and tourism district.
- Txheej Txheem Ua Hauj Lwm
- Visitors enter into a visually calm space that slows movement and draws attention toward a central sculptural display. Circulation follows gentle curves around the core, encouraging intuitive exploration. Product discovery unfolds gradually through colour, light, and digital storytelling, before concluding at a customisation counter. The layout transforms shopping into a deliberate, immersive experience rather than a transactional activity.
- Cov Patent
- Trademark (2024) Montigo.
- Kev Qhuas Duab
- Image #1: Photographer All Is Amazing, Montigo Flagship Store, 2025.
Image #2: Photographer All Is Amazing, Montigo Flagship Store, 2025.
Image #3: Photographer All Is Amazing, Montigo Flagship Store, 2024.
Image #4: Photographer All Is Amazing, Montigo Flagship Store, 2025.
Image #5: Photographer All Is Amazing, Montigo Flagship Store, 2025.
Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.