Pipgro Daim App Tswj Xyuas Tej Haujlwm by Yongzun Wu and Jingxuan Wang

Pipgro Daim App Tswj Xyuas Tej Haujlwm by Yongzun Wu and Jingxuan Wang is a highly esteemed winner of the very prestigious 2026 A' Design Award Tooj in Tsim Khoom Digital Competition Category.

ToojKhoom Digital· 2026

Pipgro Daim App Tswj Xyuas Tej Haujlwm

by Yongzun Wu and Jingxuan Wang

Client: Kenta

A' Design Award Tooj Winner in Khoom Digital Category

11,795

Verified Award Winner

Verify Award Status for #179002

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pipgro Daim App Tswj Xyuas Tej Haujlwm

Pipgro yog ib qho mobile app uas tsim los pab cov neeg laus uas muaj mob attention deficit hyperactivity disorder (ADHD) kom ua tau lawv tej haujlwm tiav. Ntau yam cuab yeej pab ua haujlwm tsuas rau siab rau kev npaj xwb, tab sis Pipgro daws qhov theem pib ua thiab ua kom tiav. Cov kev xav uas hais lus lossis sau tseg yuav raug artificial intelligence muab faib ua tej haujlwm me me, thiab qhia ib kauj ruam zuj zus. Muaj ib qho focus mode uas txwv tej yam ua rau cuam tshuam, thiab tej kev xav hauv siab yuav raug khaws tseg los pab kho tej kev npaj yav tom ntej. Kev vam meej qhia tawm los ntawm ib qho piv txwv txog kev loj hlob, thiab tuaj yeem sau tau tej khoom plig. Muaj ib qho smartwatch interface uas pab khaws tej kev xav tau sai sai.

The Recognition

About the A' Design Award Tooj

Pipgro Daim App Tswj Xyuas Tej Haujlwm yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Pipgro Daim App Tswj Xyuas Tej Haujlwm xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Pipgro Daim App Tswj Xyuas Tej Haujlwm ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pipgro is an intelligent task execution companion designed for adults with ADHD. While most productivity tools focus on planning and listing tasks, Pipgro addresses the execution gap by breaking tasks into executable steps, narrowing focus to the present, and visualizing progress through growth metaphors. Emotion-aware planning, adaptive task redirection, and rewards reduce execution stress and support sustained follow-through.
Dimensions & Packaging: Pipgro is a digital interaction design realized across mobile and smartwatch interfaces. It supports natural language input, AI-driven task decomposition, focus mode execution, emotional feedback logging, and visual progress tracking. The smartwatch interface enables quick thought capture, focus mode entry, and emotion logging, while both platforms are optimized for touch interaction, accessibility, and low cognitive load in daily use.
Tags: Attention Deficit Hyperactivity Disorder(ADHD), Task Decomposition, Task Execution, Behavioral Design, Cognitive Load Reduction, AI-Assisted Planning, Focus Support, Emotional Feedback, Gamified Motivation
Production Technology: Pipgro is realized as a mobile digital product integrating AI-driven task decomposition, adaptive scheduling, and behavior-based feedback loops. Natural language input is parsed into structured tasks, while user interactions and emotional feedback inform dynamic task adjustment. The interface is prototyped and iterated through user testing, with focus modes, visual growth systems, and reward mechanics implemented to support sustained execution.
Design Challenge: The main challenge was designing a productivity system for ADHD users without increasing pressure or guilt. Traditional planning structures often worsen avoidance rather than support action. Balancing guidance with autonomy, and reducing cognitive load while maintaining progress, required careful behavioral research and repeated iteration. The design needed to support execution without control, encouraging momentum while respecting emotional resistance.
Research: This project is based on qualitative design research. The objective was to understand why adults with ADHD struggle with task execution rather than planning. Research methods included interviews, diary studies, and usability testing. Participants were adults diagnosed with ADHD. Findings revealed that mental overload, emotional resistance, and decision fatigue are key barriers. Insights led to an execution-focused system emphasizing task decomposition, focus support, and adaptive feedback, demonstrating how behavior-informed design can reduce friction in everyday productivity.
Inspiration: Pipgro was inspired by research and interviews revealing that adults with attention deficit hyperactivity disorder (ADHD) struggle not with planning, but with task initiation and follow-through. Observing how conventional plan-list apps often increase pressure, the design draws from behavioral psychology and cognitive load theory to reduce friction in action. The growth metaphor and emotion-aware adaptation were developed to support momentum rather than control.
Project Duration: The concept project was developed between June 2025 and December 2025, primarily conducted in Beijing and New Jersey.
Operation Flow: Users begin by freely expressing their thoughts through text or voice. Pipgro breaks these thoughts into small, clear tasks and presents one step at a time. If a task feels difficult, users can further split it into easier actions. While working on a task, if users feel stuck or want to stop, Pipgro recommends simpler tasks to preserve momentum. Afterwards, users review execution and emotion data, receive AI suggestions to improve future plans, and collect fruits to customize Pip, reinforcing motivation.
Team Members: Jingxuan Wang
Image Credits: #1: Yongzun Wu & Jingxuan Wang, UI/UX and branding, 2025.
#2: Yongzun Wu & Jingxuan Wang, UI/UX and branding, 2025.
#3: Yongzun Wu & Jingxuan Wang, UI/UX and branding, 2025.
#4: Yongzun Wu & Jingxuan Wang, UI/UX and branding, 2025.
#5: Yongzun Wu & Jingxuan Wang, UI/UX and branding, 2025.