China Moutai Kev Tsim Qauv Hauv Tsev Muag Khoom los ntawm Scene Aesthetics Design Co., Ltd

Qhov qauv tsim China Moutai Kev Tsim Qauv Hauv Tsev Muag Khoom los ntawm Scene Aesthetics Design Co., Ltd yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Tooj hauv Pawg Sib Tw Tsim Chav Sab Hauv thiab Kev Nthuav Qhia.

ToojSab Hauv· 2026

China Moutai Kev Tsim Qauv Hauv Tsev Muag Khoom

los ntawm Scene Aesthetics Design Co., Ltd

Tus Neeg Siv: Scene Aesthetics Design Co., Ltd

Tus Yeej A' Design Award Tooj hauv Pawg Sab Hauv

6,326

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #181493

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog China Moutai Kev Tsim Qauv Hauv Tsev Muag Khoom

China Moutai yog ib qho kev tsim qauv hauv lub tsev muag khoom uas muaj 317 square meters tsim los rau ib qhov chaw kev paub txog lub npe cawv baijiu. Qhov kev tsim qauv no muab kev nthuav qhia khoom los sib xyaw nrog cov khoom teeb tsa uas siv tau. Cov qeb thiab cov nplej mog raug teem ua ntu zus kom qhia tau txog tus kheej ntawm cheeb tsam. Muaj ib lub log xim qhia tias cov xim ntawm cov cawv hloov li cas raws lub sijhawm laus tuaj, thiab muaj ib phab ntsa qhia txog tsw uas piav txog cov tsw sauce los ntawm cov duab thiab cov khoom tsw. Cov ntsa uas muaj qhov tawg me me ua rau nco txog cov qhov me me hauv cov hub av thiab siv los ua tej yam faib chaw. Cov ntoo xim daj daj, cov khoom hlau me me, xim grey oyster thiab xim dawb tsis ntshiab yog cov xim uas siv rau qhov chaw no.

Qhov Lees Paub

Txog A' Design Award Tooj

China Moutai Kev Tsim Qauv Hauv Tsev Muag Khoom yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. China Moutai Kev Tsim Qauv Hauv Tsev Muag Khoom xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. China Moutai Kev Tsim Qauv Hauv Tsev Muag Khoom ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This project reimagines the Moutai brand experience space around emotional resonance. Moving beyond traditional liquor retail, it creates an immersive setting where personal memories and cultural identity come alive. The design transcends product display by blending narrative, interactivity, and ritual. Through an intuitive design language, it embodies the brand ethos of celebrating defining life moments and honoring personal stories, turning a simple transaction into an emotional bond.
Qhov Loj & Ntim: 317 square meters
Cov Ntsiab Lus: Moutai Brand Experience Space, Ecological Logic of Water, Soil, Air, and Microflora, The Chishui River, Brewing Ingredients, and Liquor Flavor Profile, Traditional Chinese Patterns, Wood Application, Soft Color Scheme, Tiered Brand Element System
Thev Naus Laus Zis Tsim Khoom: Light natural woods like maple, oak, and beech account for 45 percent of the palette, evoking warm Eastern elegance. Metal makes up 20 percent, used for joints and detailing to enhance modern sophistication. Oyster gray and off white finishes comprise 30 percent, evoking visual calm and spatial breathability. Signature brand red is kept under 5 percent, reserved for key identifiers or focal installations. All materials prioritize environmental responsibility, durability, and tactile quality.
Kev Sib Tw Tsim Qauv: The core innovation is a living, interactive space that translates the biological traits of baijiu, such as respiration and evolution, into spatial forms and sensory engagement for the first time. Moreover, a tiered brand element system ensures consistency and adaptability across flagship stores, boutiques, and dedicated zones. Meanwhile, three traditional Chinese patterns are reimagined to seamlessly blend intangible cultural heritage aesthetics with modern retail contexts.
Kev Tshawb Fawb: As consumption upgrades and the experience economy grows, premium baijiu brands must move from functional value to emotional resonance. As a national cultural symbol, Moutai aims to enhance cultural depth and contemporary relevance through spatial expression. To support brand strategic transformation, the design aligns with the desires of Generation Z and high net worth individuals for ritual, personalization, and cultural belonging, redefining the relationship between the brand and consumers.
Kev Txhawb Siab: The design grows from the living nature of Moutai baijiu, expressing its continuous respiration through earthenware micropores and the gradual flavor evolution over time. It also draws on the natural logic of the Chishui River Basin, integrating water, soil, air, and microflora into spatial design and installations. Three traditional Chinese patterns symbolize hospitality, craft heritage, and flowing sauce aromas. Together, they form a spatial language that blends nature, time, and culture.
Lub Sij Hawm Ua Hauj Lwm: The first flagship store is expected to open in Singapore in June 2026.
Txheej Txheem Ua Hauj Lwm: The space features multiple interactive installations. Sorghum and wheat are arranged in rhythmic arrays to reinforce regional identity. A dynamic color wheel illustrates how the Moutai hue evolves with age. A flavor wall decodes the complexity of sauce aromas through visual graphics and scent modules. Perforated screens inspired by the micropores of earthenware jars emulate the slow breathing of aging baijiu, functioning as both spatial dividers and poetic metaphors.
Cov Tswv Cuab Pab: Wendong Zhou,
Liandan Cui,
Qilin Yang,
Jingfan Chen,
Rugui Qiu,
Shuidong He,
Zuoxiu Zhang