Foggy Mornings Lub Luag Haujlwm Tseem Ceeb: Kev Thaij Duab by Martin Hoffmann

Foggy Mornings Lub Luag Haujlwm Tseem Ceeb: Kev Thaij Duab by Martin Hoffmann is a highly esteemed winner of the very prestigious 2026 A' Design Award Tooj in Tsim Kev Yees Duab thiab Kev Kho Duab Competition Category.

ToojKev Yees Duab· 2026

Foggy Mornings Lub Luag Haujlwm Tseem Ceeb: Kev Thaij Duab

by Martin Hoffmann

Client: Hoffmann Design

A' Design Award Tooj Winner in Kev Yees Duab Category

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Colors

The Design

About Foggy Mornings Lub Luag Haujlwm Tseem Ceeb: Kev Thaij Duab

Cov duab series Foggy Mornings tshawb txog cov yam ntxwv uas zoo li tsis txaus nyiam thiab tsaus muag ntawm ib lub caij tsaus uas muaj xim grey thoob plaws. Los ntawm kev sib ntsib txhob txwm nrog cov toj roob hauv pes uas muaj huab cua tsaus, feem ntau yog cov pom tsis pom tseeb, qhov project no tsim tau ib qho aesthetic uas nyob tus yees thiab muaj cua nthwv. Cov teeb pom kev tsawg, cov xim me ntsis sib txawv thiab kev sib sau pom tseeb hloov cov ntsiab lus uas xav tias tsis txaus nyiam mus rau cov chaw pom zoo li paj huam, qhib ib qho kev pom tshiab, kev sib raug zoo ntawm ib puag ncig. Txhua daim duab piav ib zaj dab neeg thaum tseem tso chaw rau kev xav txog tus kheej.

The Recognition

About the A' Design Award Tooj

Foggy Mornings Lub Luag Haujlwm Tseem Ceeb: Kev Thaij Duab yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Foggy Mornings Lub Luag Haujlwm Tseem Ceeb: Kev Thaij Duab xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Foggy Mornings Lub Luag Haujlwm Tseem Ceeb: Kev Thaij Duab ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The photo series develops a new perspective on dark, overcast winter weather in a fog-prone region by deliberately placing the seemingly dull, grey and formless at the center of attention. Through reduced motifs and subtle visual moods, a calm, atmospheric aesthetic emerges that invites an inner reconciliation with the grey days. The photographic approach connects external landscape and inner emotional states, opening up new, more contemplative ways of seeing.
Dimensions & Packaging: The photographs currently exist in digital form as raw DNG and jpg files. 9520 x 6336 px at 300 dpi, RGB in DNG format (Display P3) and in jpg format (sRGB IEC61966-2.1). The resolution of 60 megapixels allows for a wide range of further applications. Wall pictures in approx. 40 x 40 cm format. As part of a photo book in DIN A4 210 x 297 mm or 210 x 210 mm format.
Tags: Photography, foggy scenes, colour nuances, contrast levels, dynamic range, moments of tranquillity, sensitivity, aesthetics, morning atmosphere
Production Technology: The photographs were taken during specific photo tours on various foggy winter mornings in the Ulm and Neu-Ulm region. Camera: Leica Q3, fixed lens Summilux 1:1.7/28 mm, post-processing with Adobe Lightroom (corrections, presets) and Photoshop if necessary.
Design Challenge: The challenge lay in the external conditions: diffuse light, low contrast and a gloomy atmosphere make it difficult to render subjects as they are perceived. Secondly, viewers tend to be more interested in images that do not necessarily depict grey, foggy conditions and gloomy days. This required a very sensitive perception of subjects, nuances, details and image sections. In post-processing, it was crucial to carefully add appeal to the grey areas with the finest colour nuances.
Research: The design research examines how expressive photographs can be created despite fog. The aim is to enable a new and more nuanced experience of a scene that is often perceived as dreary. Methodology: Careful observation, conscious choice of perspective, location, light and contrasts, as well as targeted, sensitive post-processing result in calm, atmospheric images. The result shows how adverse conditions can be used to achieve appealing results that can change one's own perceptions through their sensitive presentation.
Inspiration: The inspiration arose from consciously engaging with a deeply foggy, grey season in order to discover new perspectives. The starting point was the creative challenge of transforming low-contrast, seemingly unphotogenic motifs into their own visual presence. The inherent reduction of light and colour lends itself to motifs with pastel nuances, compositions with contrasting tones and certain details. The quiet tranquillity of the scenery is brought out and a subtle beauty is revealed.
Project Duration: The initial ideas for this project emerged in November 2025. In January and February 2026, the photographs were taken at various locations in Ulm and Neu-Ulm, Germany.
Operation Flow: The photos are intended as part of a picture book with impressions and snapshots as an exploration of and declaration of love for this region. The photographs convey scenes, characteristics or moods that are typical of this area. In their normality, perhaps also unusual for others. In this case, the seasonally dominant theme of fog is depicted in nuanced and not unpleasant photographs. Each image tells a story and, at the same time, allows room for personal feelings.
Image Credits: Image #1: Photographer Martin Hoffmann, A Morning in Minor Key, 2026
Image #2: Photographer Martin Hoffmann, A Morning in Minor Key, 2026
Image #3: Photographer Martin Hoffmann, A Morning in Minor Key, 2026
Image #4: Photographer Martin Hoffmann, A Morning in Minor Key, 2026
Image #5: Photographer Martin Hoffmann, A Morning in Minor Key, 2026