Shiftcam 240mm Super Zoom Lub Lens Koob Yees Duab Xov Tooj by Kl Chiu

Shiftcam 240mm Super Zoom Lub Lens Koob Yees Duab Xov Tooj by Kl Chiu is a highly esteemed winner of the very prestigious 2026 A' Design Award Nyiaj in Tsim Koob Yees Duab thiab Khoom Siv Yees Duab Competition Category.

NyiajKhoom Siv Yees Duab· 2026

Shiftcam 240mm Super Zoom Lub Lens Koob Yees Duab Xov Tooj

by Kl Chiu

A' Design Award Nyiaj Winner in Khoom Siv Yees Duab Category

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Verified Award Winner

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Colors

The Design

About Shiftcam 240mm Super Zoom Lub Lens Koob Yees Duab Xov Tooj

Shiftcam 240mm Super Zoom yog ib lub lens telephoto uas tsim rau cov xov tooj ntawm tes. Lub lens no raug kho kom haum rau cov xov tooj uas muaj 5x periscope camera modules thiab muab qhov pom optical kwv yees li 10x. Plaub lub macro converters uas sib txheem tau ua ke hloov qhov kev nqa deb no mus ua kev yees duab macro nyob deb, mus txog 40x. Lub cev lens thiab lub mount yog tsim los ntawm cov txhuas aluminium recycled thiab siv lub twist-lock system kom txuas tau sai thiab ruaj khov. Sab hauv ntej raug tsim kom nqaim kom cov khoom siv magnetic tseem siv tau thaum lub lens txuas rau. Lub duab me me ua rau cov cuab yeej no nqa tau hauv hnab tsho.

The Recognition

About the A' Design Award Nyiaj

Shiftcam 240mm Super Zoom Lub Lens Koob Yees Duab Xov Tooj yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Shiftcam 240mm Super Zoom Lub Lens Koob Yees Duab Xov Tooj xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Shiftcam 240mm Super Zoom Lub Lens Koob Yees Duab Xov Tooj yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 240mm Super Zoom Tele lets phones capture what eyes can’t: true optical reach with telephoto compression and DOF, while revealing micro-detail up close without sacrificing image quality. A 240mm Super Tele tuned for today’s 5× periscope phones delivers a ~10× optical view; four stackable macro converters turn that reach into long-range macro (up to 40×). It extends shots the phone alone can’t –wildlife, architecture, portraits, textures, and small components stay clean and sharp.
Dimensions & Packaging: 42.5 x 52.6
Tags: Mobile Lens, Mobile Camera, Mobile Photography, Telephoto Lens, Macro Photography
Production Technology: Recycled-aluminum barrel and mount are engineered around an S-Mount twist-lock for fast, repeatable seating – quick to attach, secure in use. The design language stays intentionally narrow at the first section so the MagSafe zone remains usable while the lens is mounted, letting grips and powerbanks snap on as part of a full shooting ecosystem. A compact, lightweight architecture keeps the kit pocketable and ready to shoot in seconds.
Design Challenge: The challenge was to compress super-zoom power into the smallest possible lens without sacrificing usability. It needed to stay pocketable and quick to mount, support a smooth zoom-to-macro workflow, and remain slim enough at the front to keep MagSafe accessories usable during shooting. Small, powerful, and ecosystem-ready – at the same time.
Research: Built on years of mobile optics development and deep understanding of periscope camera technology, we iterated the 240mm Super Zoom Tele through intensive in-house prototyping. Optical engineers and UX/interaction designers worked side by side, refining optics, mount geometry, and handling through real-world shooting and image comparisons. The final design resolves the core tension – size vs power vs ease. Delivering a small, powerful lens that’s quick to mount and consistent in use.
Inspiration: The request was clear: make it pocketable. Small, versatile, powerfu. Built to complement the phone as the only lens kit you’ll need. We focused on periscope-optimized optics tuned for today’s 5× tele modules in a compact, quick-mount design: low hassle, fast to deploy, ready for the moment. It’s a bring-everywhere lens for everyday shooters and creators – travel, daily walks, concerts, crowded venues – so users can frame distant faces, isolate subjects, and reveal fine textures in seconds.
Project Duration: Started April 2025, presented in IFA exhibition sep 2025, ended November 2025.
Operation Flow: The 240mm Super Zoom Tele is built for speed: twist, lock, shoot. The S-Mount twist-lock gives a clear confirmation when seated, so it’s secured and ready in seconds. Instead of swapping lenses, stack macro adapters to turn reach into long-range macro fast. Slim and MagSafe-friendly up front, it stays pocketable between shots. Quick to mount, quick to adapt, so the shot happens before the moment passes. The flow stays simple: lock, stack, capture farther frames and closer textures.
Team Members: Benson KL Chiu
Armand van Oord
Image Credits: Armand van Oord