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Japanese Taste Khw Muag Khoom by Shunsuke Ohe

Japanese Taste Khw Muag Khoom by Shunsuke Ohe is a highly esteemed winner of the very prestigious 2026 A' Design Award Tooj in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.


ToojSab Hauv· 2026

Japanese Taste Khw Muag Khoom

by Shunsuke Ohe

Client: Shunsuke Ohe

A' Design Award Tooj Winner in Sab Hauv Category

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Verified Award Winner

Verify Award Status for #183559

Colors

The Design

About Japanese Taste Khw Muag Khoom

Japanese Taste yog ib lub khw muag khoom nyob rau hauv Kyoto Station nyob teb chaws Nyij Pooj. Lub khw muab tej khoom txawj txhais tes, zaub mov, cawv sake, tshuaj pleev ib ce thiab tej khoom siv niaj hnub uas tej neeg txawj ua khoom, cov neeg ua liaj ua teb thiab cov tsim khoom thoob plaws teb chaws Nyij Pooj ua los tso tawm. Sab hauv tsev raws li txoj kev tsim qauv Nyij Pooj uas siv khoom tsawg (Japanese minimalism), siv qhov chaw, qhov kaj, tus duab ntxoo thiab kev txwv tsis pub muaj ntau dhau los hloov tej duab kos zam. Sab nraud xim dub qhwv ib qho chaw sab hauv sov siab uas muaj ntoo, pob zeb thiab qhov kaj mos. Ib lub rooj loj nyob nruab nrab ua tau ob yam, yog qhov chaw tso khoom saib thiab yog lub sam thiaj, hos tej txheej ntoo txaij sawv ntsug ntxiv qhov tob rau qhov chaw. Txoj kev tsim qauv no hloov ib qho chaw uas neeg tsuas hla dhau mus los ua ib qho chaw uas tau ntsib thiab kawm txog kab lis kev cai.

The Recognition

About the A' Design Award Tooj

Japanese Taste Khw Muag Khoom yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Japanese Taste Khw Muag Khoom xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Japanese Taste Khw Muag Khoom ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Japanese products featured here range widely, from crafts and food to sake, cosmetics and everyday essentials. However, these are not merely commodities. They embody the local climate, materials and techniques, the philosophy of their makers, and the aesthetic sensibilities cultivated by the Japanese people. Consequently, this space aims to serve as a vessel that quietly draws out the value inherent in these diverse items and conveys it to our visitors.
Dimensions & Packaging
Project area : 114.5 sqm / Category : Retail Outlet
Tags
stone , wood , tile , Japanese-style , Kyoto , noren , LUSTYdesign , Shunsuke Ohe
Production Technology
Ceiling : wall paper / Wall : wood , wall paper , stone , wooden lattice / Floor : pvc tile
Design Challenge
At the centre of the space, a large table functions as both display and stage, connecting visitors with products and their stories. Soft fabric like lighting above and vertical lattice elements create warmth, depth, and quiet symbolism. A restrained palette of wood, stone, black, and red brings unity to the diverse product range, forming a subtle spatial framework that allows the products to stand out.
Research
A key aim of this project was to transform Kyoto Station from a place of transit into a place of cultural encounter. Through calm fixture planning, restrained lighting, layered sightlines, and a curatorial approach that unifies diverse products, the space invites visitors to pause, explore, and reflect. More than a shop, Japanese Taste presents a contemporary way to communicate the essence of Japanese craftsmanship and sensibility to the world.
Inspiration
Kyoto remains an international city open to the world, whilst embracing a thousand years of history and culture. In this city, which welcomes countless visitors from both home and abroad, Kyoto Station is not merely a transport hub, but a gateway that shapes the city’s first impression. This project involves a retail initiative in this highly public space, showcasing and selling goods crafted by artisans, farmers and producers from across Japan.
Project Duration
Project Duration : From April 2025 to July 2025 Project location : Kyoto(Japan)
Operation Flow
At the heart of the design is minimalism, a principle deeply rooted in Japanese culture. Rather than relying on superficial motifs, the space reinterprets ma, light and shadow, materiality, order, and restraint within a contemporary retail setting. Framed by a black toned exterior, the interior offers warmth, soft light, and calm, creating a quiet contrast to the bustle of the station and inviting visitors to pause and engage.
Image Credits
Photograph : NANA TAJIMA by ToLoLo studio

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