Ego Rooj Zaum by Vasil Velchev is a highly esteemed winner of the very prestigious 2016 A' Design Award Hlau in Tsim Rooj Tog Competition Category.

HlauRooj Tog· 2016

Ego Rooj Zaum

by Vasil Velchev

Client: MAGMA graphics

A' Design Award Hlau Winner in Rooj Tog Category

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Verified Award Winner

Verify Award Status for #47836

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Colors

The Design

About Ego Rooj Zaum

Ego yog lub rooj zaum rooj zaum tsim los muab lub sijhawm los hloov nws cov tsos thaum twg los xij thiab txhua yam koj nyiam. Yog tias koj dhuav ntawm cov qauv xim uas koj tsis tas yuav yuav lwm cov rooj tog, koj tsuas yog yuav tsum tau kho qhov chaw ntawm cov ntsiab lus raws li koj nyiam thiab koj yuav muaj lub ntsej muag tshiab. Qee lub sij hawm qhov kev txhim kho tsis tuaj yeem tshwm sim lossis hloov pauv ntawm qhov xwm txheej tuaj yeem tshwm sim, hloov mus rau lub siab, cov qhua tsis xav txog, txawm tias huab cua tuaj yeem cuam tshuam rau koj qhov kev xav. Tam sim no koj tuaj yeem qhia koj tus cwj pwm los ntawm kev muab lub ntsej muag tshiab sab hauv. Tsuas xaub cov khoom muag kom tau txais tus qauv tshiab.

The Recognition

About the A' Design Award Hlau

Ego Rooj Zaum yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Ego Rooj Zaum xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Ego Rooj Zaum tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ego is an armchair which allows you to change its appearance by moving the soft elements in order to create different pattern every time.
Dimensions & Packaging: The dimensions of the armchair are as follows - Width 800 mm x Depth 1180 mm x Height 1060 mm.
Tags: Ego, Armchair, Pattern, Layout, Appearance, Changeable, Various, Puzzle, Smart, Game
Production Technology: The main structure is made from a reinforced bent wooden material. Leg support is made from chrome. Soft cubes are created from memory foam covered with fabric.
Design Challenge: The hardest part was to decide which mechanism to use for changing the armchair pattern (moving the elements). Sliding elements was the most complicated method. Previous versions of the chair was based on attaching the soft parts to the back using magnets or Velcro.
Research: The main research was about the shape. It was simulated physically and then tested. Strength analysis were also applied using Finite element method (FEA).
Inspiration: Sometimes an unpredictable development or change of circumstances could happen, good or bad mood, unexpected guest, even the vagaries of weather. You can express you attitude by giving your interior new look. Nice and tidy, aggressive and chaotic, extravagant and erratic... you can express your mood by surrounding furniture.
Project Duration: The very first concept was created last summer. After several revisions the shape and function have been changed dramatically. 4 months were necessary to reach the final look. Location is Bulgaria.
Operation Flow: The soft elements of the armchair are movable. Between the bended back and soft parts there is a layer with grid attached to the main board. The soft elements can slide from one position to another and create different patterns according your desire.
Patents: Copyrights belong to Vasil Velchev
Team Members: Vasil Velchev
Image Credits: Vasil Velchev