United Cinemas Urawa Chaw Ua Yeeb Yaj Kiab Loj by Ichiro Katami and Kunihisa Akiyama

United Cinemas Urawa Chaw Ua Yeeb Yaj Kiab Loj by Ichiro Katami and Kunihisa Akiyama is a highly esteemed winner of the very prestigious 2018 A' Design Award Tooj in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

ToojSab Hauv· 2018

United Cinemas Urawa Chaw Ua Yeeb Yaj Kiab Loj

by Ichiro Katami and Kunihisa Akiyama

Client: Unite Cinemas Co., Ltd

A' Design Award Tooj Winner in Sab Hauv Category

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Colors

The Design

About United Cinemas Urawa Chaw Ua Yeeb Yaj Kiab Loj

Lub chaw ua yeeb yaj kiab lub chav tos, txoj kev taug kev cov phab ntsa thiab tej qab nthab pleev xim dawb thiab cov ntaub hauv pem teb yog xim dub. Chav tso duab yog iav kom cov neeg tuaj saib pom tau cov tshuab tso duab thiab cov kws tshaj lij uas ua haujlwm nyob rau ntawd. Muaj ib lub Tsev Khaws Puav Pheej Txog Kev Tso Duab. Lub Tsev Khaws Puav Pheej muaj tshuab tso duab yeeb yaj kiab 35mm, teeb Xenon, cov yeeb yaj kiab 35mm thiab 70mm, lub log yeeb yaj kiab qhib thiab cov cuab yeej. Muaj ib lub Tsev Qiv Ntawv Kas Fes Ua Yeeb Yaj Kiab uas muaj 500 phau ntawv hais txog yeeb yaj kiab. Cov yam ntxwv no txhawb cov neeg tuaj saib txoj kev xav paub txog kev txawj ntse thiab qhov chaw sab hauv uas tsim tau zoo heev muaj lub luag haujlwm ua kom lawv sib haum xeeb.

The Recognition

About the A' Design Award Tooj

United Cinemas Urawa Chaw Ua Yeeb Yaj Kiab Loj yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. United Cinemas Urawa Chaw Ua Yeeb Yaj Kiab Loj xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. United Cinemas Urawa Chaw Ua Yeeb Yaj Kiab Loj ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The snow-white lobby like art museum welcomes guests and makes them wonder this place really a cinema because it has white walls, white ceiling, and dark tone floor. Guests can see the glass-in projection room, which becomes 70 meters, so they find how movies are projected and equipment as projectors, films, xenon lamps which is exhibited with instructions, and other tools. We call them the Cinema Museum. There also is the Library Cafe, which contains 1000 books related in movies, is open for every customers and they can get involved in the world of movies with cup of coffee relaxing in cinema chairs.
Dimensions & Packaging: 9 Screens, 7,131 sqm., Total capacity 1665 seats
Tags: Cinema, Cinema Museum, Library Cafe, Movie, Urawa
Production Technology: We used high performance Acrylic resin emulsion white paint for antifouling. We used the glass for projection room's long wall. The smoke glass has some shading rate to come over the dilemma that we have to cut the beam from customers, but want to show them the projector.
Design Challenge: The projection rooms placed in the backyards and guests have no chance to see it usually. However, we rethought such orthodox idea and made them one of the main character of here. To do so, various things had to be changed such as the smoke glass wall and staff operations was not exceptional. For instance, the projection engineers should not be conspicuous generally, but the glassed-room makes them impossible to be unknown. As long as such situation, we put the red clothes on them so they shall be stand out. So, the flexible idea and approach to make everything be harmonized is the hardest part of this project.
Research: The building has shopping tenants from basement floor to 5th floor, and 6th and 7th floor occupied by the Cinema and above is City Library. In such location, I believed that the Cinema should make relationship among whole building, not a tenant exists on its own, and it is possible. Thus there should be casual space where fashion-conscious customers visiting clothing stores will come, and should have setups that the visitors of the City Library drop in.
Inspiration: Having the good relationship with the shopping mall which contains City Library was the beginning of this project. People who visit the building are highly sensitive and full of intellectual curiosity. Considering the movies as intellectual content, cinemas can be place satisfies such people as libraries or Museums, not just a place watching movies. Such place must be cozy and comfortable for adults but not like uplifting and exciting that was usual interior design for cinemas.
Project Duration: The project started in 2005 and finished in 2007 in Saitama, JAPAN
Operation Flow: This cinema is designed to connect a formal faculty,the City Library, and fashionable place, Shopping mall. To make Cinema not divided, or isolated from public space, it has no noticeable facade so customers can walk through the lobby and take rest with no movie tickets. Also, people in the Library Cafe can enjoy their reading with a cup of coffee and muffin, that prohibited in usual libraries. The Library is specialized in movies with 1000 books that satisfy people who want to know more about movie. Everyone can use the Library Cafe without movie ticket so they feel free to visit cinema to just drink coffee for taking a rest from shopping or asking for a bite of muffin from the City Library and it makes the building lively.
Team Members: Interior Design: Ichiro Katami
Graphic and Sign Design: Naoyuki Suzuki
Book Select: Yataro Matsuura
Cafe Adviser: Sadahiro Nakamura
Architect: Kenichi Miyake
Art Direction: Kunihisa Akiyama
Image Credits: Noriyuki Yano/ Nacasa and Partners Inc.