Tick Tock Turtle Moos Tswb Rau Menyuam Yaus by Daniel Lau

Tick Tock Turtle Moos Tswb Rau Menyuam Yaus by Daniel Lau is a highly esteemed winner of the very prestigious 2019 A' Design Award Hlau in Tsim Khoom Siv Menyuam Mos, Menyuam Yaus thiab Menyuam Competition Category.

HlauKhoom Siv Menyuam· 2019

Tick Tock Turtle Moos Tswb Rau Menyuam Yaus

by Daniel Lau

Client: emagine A

A' Design Award Hlau Winner in Khoom Siv Menyuam Category

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Verified Award Winner

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Colors

The Design

About Tick Tock Turtle Moos Tswb Rau Menyuam Yaus

Tick Tock Vaub Kib yog tsim rau menyuam yaus txhua lub hnub nyoog. Menyuam yaus tuaj yeem nkag siab tau yooj yim txog lub sijhawm dhau mus los ntawm kev saib cov dots ci ntsa iab ntawm lub plhaub uas tseem ua haujlwm raws li cov teeb zoo li hnub tuaj pib ci maj mam los tsa sawv. Thaum lub tswb qhib, cov teeb puv tag nrho saum npoo zoo li yog cov phaj ntawm tus vaub kib lub plhaub. Lub plhaub kuj ua haujlwm ua ib lub pob rau menyuam yaus qhib cov teeb hmo ntuj liab thaum lwm cov nyees teeb tsa niam txiv raug muab nkaum rau hauv qab lub plhaub tshem tau. Ib nrab hauv qab ntawm tus vaub kib yog ua los ntawm silicone mos qib zaub mov thiab nplaum ruaj khov rau ntawm lub txaj thaum hmo ntuj

The Recognition

About the A' Design Award Hlau

Tick Tock Turtle Moos Tswb Rau Menyuam Yaus yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Tick Tock Turtle Moos Tswb Rau Menyuam Yaus xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Tick Tock Turtle Moos Tswb Rau Menyuam Yaus tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tick Tock Turtle is a fully modular design that can be outfitted with various child friendly outer appearances. The patent pending inner design allows an array of parental settings buttons to be hidden away from view inside its shell which also a button for kids. When the sunrise lights are activated, the plates of the shell illuminate one by one slowly getting brighter form a fully lit shell.
Dimensions & Packaging: 200 mm x 200 mm x 76 mm
0.47 kg
Tags: Kids clock, sleep trainer, learn time, sleep aid, light alarm, sleep cycle alarm, portable alarm, activity timer
Production Technology: A significant amount of time was spent prototyping to account for the optics of the shell light effect. Varying shapes of the lenses needed to be adjusted to produce a rounded circle on the shell when lit up. Different finishes on the lenses and translucency on the shell were experimented with to reach the desired illuminated soft dot effect.
Design Challenge: Based on user survey, it was unanimous that a two tone design was the favored as opposed to a single tone design. The most difficult challenge of this design was ensuring the two tone silicone outer housing was reproducible in a production environment at a cost that would support retail of the product. After multiple trials, it was found that double injection of plastic to produce a two tone silicone product could not meet the product target costs and quality requirements. The final product uses a single tone color injection mold with a silicone paint spray overlay to produce the desired design.
Research: The design of the clock originated based on market survey and patent research where the goal was to implement all of the key health and learning features of existing clocks in a new kids friendly design. Market surveys were done based on online retail analysis tools and patent research was outsourced prior to design. The design was further validated by going through a successful crowdfunding campaign.
Inspiration: The inspiration behind the design was it had to be beautiful yet functional. The shape and pattern of the clock naturally led to a turtle as a child friendly design. The design was created with the thought that the display and the clock numbers needed to be large enough for children to easily see while keeping all parental buttons completely hidden away. Considerations were made that physical buttons must be included for ease of use as opposed to a wireless approach.
Project Duration: The project started in April 2017 and was finished in May 2018
Operation Flow: Tick Tock Turtle was designed to be the all-in-one sleep companion. With a wide range of functions, its key features include wake up lights and sleep cycle detection, both of which require the clock to be placed on the mattress next a sleeping child. The silicone material allows the unit to securely stick to the mattress even through child movement on the bed. Settings are made by parents in a hidden layer under the shell. Throughout the night the child can press the shell as a button to activate the night light function of the clock. This also shows the progression of time throughout the night.
Patents: Patent Pending. 29616289. Daniel Lau. 2017. USA
Patent Pending. 29616301. Daniel Lau. 2017. USA
Patented. ZL 2017304632325. Daniel Jiarmin Lau. 2018. China
Patented. ZL 2017304621458. Daniel Jiarmin Lau. 2018. China
Team Members: Daniel Lau, Sabrina Chen, Allen Wang, Jax Liao, Tilin Li, William Liu, Kelly Chow, Archo Yeh
Image Credits: Image Credits: Duncan Longden Photography