Niannujiao Jiaoding Flagship Store Khw Muag Ntawm Tuam Txhab by Tomohiro Katsuki - Prism Design

Niannujiao Jiaoding Flagship Store Khw Muag Ntawm Tuam Txhab by Tomohiro Katsuki - Prism Design is a highly esteemed winner of the very prestigious 2019 A' Design Award Hlau in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

HlauSab Hauv· 2019

Niannujiao Jiaoding Flagship Store Khw Muag Ntawm Tuam Txhab

by Tomohiro Katsuki - Prism Design

Client: Prism Design

A' Design Award Hlau Winner in Sab Hauv Category

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Verified Award Winner

Verify Award Status for #82900

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Niannujiao Jiaoding Flagship Store Khw Muag Ntawm Tuam Txhab

Niannujiao Jiaoding Khw Muag Ntawm Tuam Txhab yog ib qho chaw khw muag sab hauv nyob rau hauv Beijing, Suav Teb, uas muaj ob lub cim tsev khw ntawm cev tsoos tsho poj niam nyob rau hauv ib qho chaw ntau li 180 metros square. Lub tswv yim tsim khoom yog kev sib npaug uas tsis nqes rau ib sab twg. Style, xim, kev ncig, kev ua haujlwm thiab cov khoom muag muaj kev sib npaug kom txhua lub cim tsev khw tseem khaws tau nws tus kheej tus cwj pwm. Niannujiao muaj kev zoo nkauj thiab meej pem, thaum Jiaoding muaj kev niaj hnub, yooj yim thiab fashion tshiab. Cov khoom siv suav nrog gray slate tile, bronze steel plating, iav ci meej, white thiab pink paint, wood sheet, ntaub thiab artificial terrazzo.

The Recognition

About the A' Design Award Hlau

Niannujiao Jiaoding Flagship Store Khw Muag Ntawm Tuam Txhab yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Niannujiao Jiaoding Flagship Store Khw Muag Ntawm Tuam Txhab xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Niannujiao Jiaoding Flagship Store Khw Muag Ntawm Tuam Txhab tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space.
The new concept is ‘balanced neutral’
Dimensions & Packaging: Address,1st Floor Room132, HuPu TianDi, No 85 Hui long guan West Street, Chang ping District, Beijing china / floor AREA,180 square meters /Material,White Rectangle,Gray slate tile ,Bronze steel plating,Clear mirror ,PAINT（White ＆ PINK）,PVC Wood sheet,Fabric （2type PINK COLOR）,Artificial terrazzo /
Tags: NEUTRAL,Balance,Boutique,
Production Technology: We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.
Design Challenge: we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity.
We decided to focus on balancing neutrality without breaking the two personalities.
Research: We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.
Inspiration: Target customers are women between the ages of 30 and 40.
Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics.
Project Duration: The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.
Operation Flow: The world is full of many things and information.
People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it.
Team Members: Designer:Masanori Kobayashi
Designer:Yao Di
Image Credits: Photographer:Katsumi Hirabayashi