Ponto Rooj Zaum by Roberta Banqueri is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Rooj Tog Competition Category.

ToojRooj Tog· 2020

Ponto Rooj Zaum

by Roberta Banqueri

Client: Pontoeu

A' Design Award Tooj Winner in Rooj Tog Category

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Verified Award Winner

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Colors

The Design

About Ponto Rooj Zaum

Ponto yog ib lub rooj zaum uas tsim los rau qhov chaw me thiab qhov chaw sib txawv. Tus qauv tsim siv tsawg yam khoom xwb. Ib txoj kab ntev nkhaus ua ke tsim lub cev, ob sab npab thiab lub nrob qaum. Lub rooj zaum thiab lub nrob qaum muaj ntaub npog, thiab tus qauv nqaij daim ntawv ntawm lub rooj zaum txhawb kev nyob so zoo. Lub cev sab nraud yog ua los ntawm ntoo khov kho uas muab ntxig, thiab lub hlau raj hauv nruab nrab pab txhawb ob sab npab kom khov. Lub hlau raj xis daim duab X txhawb lub rooj zaum. Ntoo ntau hom thiab ntau xim tuaj yeem sib txuas ua ke ntawm cov ntsiab ntawm cov khoom uas muab ntxig. Ponto yog ib feem ntawm ib pawg rooj zaum.

The Recognition

About the A' Design Award Tooj

Ponto Rooj Zaum yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Ponto Rooj Zaum xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Ponto Rooj Zaum ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The piece has a simple language, executed with few elements, a single elongated line and curves structure the seat, the arms and the backrest. At the point of fitting of turned parts can mix types and colors of wood, giving a unique effect to the whole. The seat and backrest are upholstered, the anotomic and organic form of the seat offer a user comfort. The wooden structure was reinforced with a metal tubular core.
Dimensions & Packaging: 600mm x 600mm x 740mm the chair
700mm x 700mm x 740mm the armchair
500mm x 500mm x 1000mm the stool
Tags: Brazil, Furniture, chair, robertabanqueri, braziliandesing, mobiliariobrasileiro
Production Technology: The execution of the product is due to the union of technology of a machining center of 6 axes with the use of handcrafted processes. The entire external structure was made of solid wood turned, it took an internal reinforcement in metal to give resistance to part of the arm, and to the assembly, the structure that supports the seat is a metallic X shaped tubular structure, the arms were initially made by hand, around manual and later the drawing passed to the program, being executed by the machining center.
Design Challenge: The creative challenge was to be so simple as to stand, was to be different from the products known in the market, without being pretentious, have personality and functionality, small and light, despite being in solid wood, to run we use a wood called Tauari, light although tough, has light color and allows for dyeing.
Research: The seemingly simple design contained a huge challenge, to make two big lines hold the whole set, to have a part that followed and turned an arm to support the user, it took some prototypes and tests of resistance, the first arms broke when subjected to weight that an adult human being applies to the sitting and lifting of the chair, then it was necessary to structure with a metal soul internally, but that alone was not sufficient, we had to study how much it should enter and what angle necessary for the solution to work.
Inspiration: The motivation was to have a simple and elegant product, while small and versatile to get into any space or decor. The language should be contemporary and universal, the use of wood turned and leather, refers us to brazilian modernism, and the minimal of the piece does not refer to the concept of scandinavian simplicity.
Project Duration: The project started in july 2018 and finished february 2019, was exhibited in 35 Paralela Fair in São Paulo, SP, Brazil
Operation Flow: The Ponto line is composed of a family of seats, will meet all the seating needs, simply and small, the seat being rounded and having narrow sides offers a large internal space, something that can only be perceived by sitting, thus, as the comfort that provides the anatomical seat.
Patents: Copyryghts by Roberta Banqueri Serra, 2019
Team Members: Designer Assistent: Rodrigo Costa da Silva
Woodworkers: Alinor Zanotto
Ricardo Zanotto
Valdecir Zanotto
Factory: Todo Ind. de Móveis
Image Credits: #1 Moresco, Ponto, 2019.
#2 Moresco, Ponto, 2019.
#3 Moresco, Ponto, 2019.
#4 Paulino, Ponto, 2020.
#5 Paulino, Ponto, 2020.