Care for Mom to Be Kev Tshaj Tawm Kom Paub Txog Kev Cuam Tshuam Hauv Zej Zog by Seyon Kim

Care for Mom to Be Kev Tshaj Tawm Kom Paub Txog Kev Cuam Tshuam Hauv Zej Zog by Seyon Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Zej Tsoom Competition Category.

ToojZej Tsoom· 2020

Care for Mom to Be Kev Tshaj Tawm Kom Paub Txog Kev Cuam Tshuam Hauv Zej Zog

by Seyon Kim

Client: Seyon Kim

A' Design Award Tooj Winner in Zej Tsoom Category

25,527

Verified Award Winner

Verify Award Status for #87971

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Care for Mom to Be Kev Tshaj Tawm Kom Paub Txog Kev Cuam Tshuam Hauv Zej Zog

Kev Saib Xyuas Niam Uas Yuav Ua Niam yog ib qho kev tshaj tawm rau pej xeem paub txog qhov niam tsev xeeb tub cheem tsum thaum lawv mus ncig. Qhov kev tshaj tawm no thov kom cov neeg caij tsheb ci lwm tus muab ib lub rooj zaum saum tsheb ciav hlau lossis ib qhov chaw nres tsheb rau lawv. Tus cim (logo) tau tsim los ntawm kev sib txuas ntawm tus duab ntawm ib tug neeg xeeb tub thiab tus duab lub siab, uas sawv cev rau kev xeeb tub thiab kev saib xyuas. Ib yam xim kub qab zib (pastel) sib xyaws ntawm xim liab thiab xim kab lig tau siv los hloov chaw rau tus xim uas ib txwm siv txhais txog kev xeeb tub. Cov ntawv tshaj tawm thiab cov pib tsheb ciav hlau uas luam tawm muaj tus cim no nyob rau ntawm cov chaw nres tsheb ciav hlau thiab cov chaw nres tsheb.

The Recognition

About the A' Design Award Tooj

Care for Mom to Be Kev Tshaj Tawm Kom Paub Txog Kev Cuam Tshuam Hauv Zej Zog yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Care for Mom to Be Kev Tshaj Tawm Kom Paub Txog Kev Cuam Tshuam Hauv Zej Zog xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Care for Mom to Be Kev Tshaj Tawm Kom Paub Txog Kev Cuam Tshuam Hauv Zej Zog ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim