Studds Accessories Ltd Lub Khw Muag Khoom Qhov Chaw Tha Xim Sab Hauv los ntawm Sameer Khosla

Qhov qauv tsim Studds Accessories Ltd Lub Khw Muag Khoom Qhov Chaw Tha Xim Sab Hauv los ntawm Sameer Khosla yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Chav Sab Hauv thiab Kev Nthuav Qhia.

NyiajSab Hauv· 2020

Studds Accessories Ltd Lub Khw Muag Khoom Qhov Chaw Tha Xim Sab Hauv

los ntawm Sameer Khosla

Tus Neeg Siv: Studds

Tus Yeej A' Design Award Nyiaj hauv Pawg Sab Hauv

38,649

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #88161

Tshawb Xyuas Ntxiv Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Studds Accessories Ltd Lub Khw Muag Khoom Qhov Chaw Tha Xim Sab Hauv

Studds Accessories Ltd yog lub chaw tsim khoom ntawm cov muaj log tsheb ob lub tog raj kheej thiab cov khoom ntxiv. Cov tub ntxhais kawm ntoo kaus mom thaiv ntoo tau raug muab muag tawm hauv cov khw muag khoom muaj ntau yam. Li no, muaj qhov xav tau los tsim cov cim ua lag luam uas nws tsim nyog tau txais. D'art conceptualized lub khw muag khoom, muaj lub ntsej muag kov-cov ntsiab lus zoo li Virtual kev muaj tiag ntawm cov khoom lag luam, sib tham sib kov cov lus thiab lub kaus mom hlau ntxuav cov tshuab thiab lwm yam. rau qib tom ntej.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Studds Accessories Ltd Lub Khw Muag Khoom Qhov Chaw Tha Xim Sab Hauv yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Studds Accessories Ltd Lub Khw Muag Khoom Qhov Chaw Tha Xim Sab Hauv xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Studds Accessories Ltd Lub Khw Muag Khoom Qhov Chaw Tha Xim Sab Hauv yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This project consists of design, digital planning integration and construction. The design essential task was to drive scalability without compromising on premium design feel. A single trade area was split into two parts STUDDS and SMK, interior areas were created to seek and improve the customer experience, majorly a physical and digital experience. Asia is a land of diversity therefore the key achievement was design adaptability to all kinds of geographies, markets and consumers.
Qhov Loj & Ntim: The project covers a total of 600 square feet. In order to better meet the functional requirements, each region carries its main tasks and specific functions according to its spatial characteristics.
Cov Ntsiab Lus: Retail Space, Interior Design, Interactive Design, Retail Interior Design, Retail Store Design
Thev Naus Laus Zis Tsim Khoom: With the aim of creating a premium design identity that could sustain in a harsh retail environment, sturdy materials were proposed. Fixtures were made with square metal powder-coated pipes. Using Virtual reality gear for immersive product experience, an interactive touch table was introduced to reduce the inventory cost and helmet sanitizing machine for hygiene. Use of eco-friendly and recyclable materials like green cast acrylic and paper wood. For human safety, use of fire-resistant ACP.
Kev Sib Tw Tsim Qauv: The design studio was aware of the massive challenge of joining consumers belongs to masses and classes together under one roof. In the design process of directing, ratios, mixing, balancing and various design elements such as the grey facade, brand wall, cutting space, category, Stock Keeping Unit into right proportions were respected, and the right mix of mass & class was maintained very well all across.
Kev Tshawb Fawb: Two-month detailed International research was conducted after the design brief, teams traveled to Malaysia, China, Thailand, Srilanka and India to develop a deeper understanding of consumer and market insights. In order to achieve the design into reality, various iterations were conducted on material selection and comparison. In the construction process, the design team joins with many parties, studies and discussions, so that the effect of the design scheme has been restored and landed well.
Kev Txhawb Siab: The concept of this proposal is about to unify two brands together (Studds and SMK). Therefore Studds, the world's largest helmet manufacturer desired a global retail Identity. In phase one brand planned to rollout 100 stores in Asia with an average area of 600 to 1000 sq ft. The broad inspiration came from three words of the brand - legacy, comfort and safety. The layer of the same design skin was sketched across every inch of the store to achieve a unified design identity. The design allows for generating a large flow of consumers to have a better experience. Yet a futuristic design for both consumer segments masses and classes.
Lub Sij Hawm Ua Hauj Lwm: The project started in 10/09/2018 and finished in 07/03/2019 at 1 Mahant Laxman Dass Road- Dehradun, Uttrakhand, Dehradun 248001 IN
Txheej Txheem Ua Hauj Lwm: 1.Prototyping was the foundation step for each production process.
2. Defining the lighting in store ambience in relation to product - This balance was highly critical.
3.Using the actual Studds Factory Manufacturing Process and transforming it into retail design was highly challenging while executing various brand touch points e.g Main glass facia shows the product explode view of helmet. Main door handle of the store was a HELMET itself.
Cov Patent: We assure, post COVID19 lockdown we will apply for design copyrights. In order to assure the authenticity of this project, we have enclosed the No Objection Certificate from client and Project Contract documents in the licences. Please find the documents.
Cov Tswv Cuab Pab: Global Design Director: Sameer Khosla
Global Design Strategy: Syed Shahnawaz Zaidi
Global Operations Director: Deepak Kumar
Kev Qhuas Duab: Image #1: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.

Image #2: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.

Image #3: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.

Image #4: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.

Image #5: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.

Video Credits: Creator Sameer Khosla, D’ART PVT LTD, Video Shoot, 2019.