Hla mus rau cov ntsiab lus
U15 Thaij Duab Thaij Duab los ntawm Tiago Marques

Qhov qauv tsim U15 Thaij Duab Thaij Duab los ntawm Tiago Marques yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Kev Yees Duab thiab Kev Kho Duab.


NyiajKev Yees Duab· 2020

U15 Thaij Duab Thaij Duab

los ntawm Tiago Marques

Tus Yeej A' Design Award Nyiaj hauv Pawg Kev Yees Duab

48,177

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #90822

Xim

Qhov Tsim

Txog U15 Thaij Duab Thaij Duab

Cov kws ua yeeb yam tsim txoj hauv kev zoo los ntawm U15 lub tsev tsim qauv los tsim ib lub koom haum nrog cov ntsiab lus ntuj tam sim no hauv txoj kev xav. Siv kom zoo dua ntawm cov qauv tsev thiab qhov chaw ntawm nws, raws li nws cov xim thiab cov duab, lawv sim evoke ntau qhov chaw tshwj xeeb zoo li Suav Pob Zeb Tuam Tsev, American Devil Tower, raws li cov cim ntuj ib txwm muaj xws li dej tsaws tsag, dej ntws, thiab pob zeb qis. Txhawm rau pab txhais cov ntsiab lus sib txawv hauv txhua daim duab, cov kws ua yeeb yam tshawb xyuas lub tsev los ntawm txoj kev taug, uas siv cov ces kaum sib txawv thiab cov kev xav.

Qhov Lees Paub

Txog A' Design Award Nyiaj

U15 Thaij Duab Thaij Duab yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. U15 Thaij Duab Thaij Duab xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. U15 Thaij Duab Thaij Duab yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb
The project aims to evoke, from the artists' architecture photographs, elements present in nature. That photographs exploit the U15's aseptic shapes in a sharp relationship with landscape stereotypes present in our subconscious, like waterfalls, mountains, waves, and more.

U15 is a photographic series that links two contrasting realities, generating a new vision of the building. Every single frame conveys two different interpretations.
Qhov Loj & Ntim
To achieve the highest dynamic range possible, they opted to work in RAW format. Thanks to that, during the post-production, Tiago and Tania were able to handle shadows, highlights, and sporadic reflections, keeping a well-balanced contrast, without a more invasive file manipulation.
Cov Ntsiab Lus
architecture, architectural photography, photography, cityscape, building, milano, italy, milan, design, futuristic, minimal, minimalism, metal, material, nature, natural, environment, ambient, waterfall, rocky slope, waves, mountains, cortex, relationship, trees, U15
Thev Naus Laus Zis Tsim Khoom
In this photographic series, they had intentionally overexposed the sky, to focus the attention entirely on the structure and its features.

The artists preferred to work during the afternoon, with the highest luminosity, to perform in freehand take advantage of more dynamic frames, keeping a minimalist approach.
Kev Sib Tw Tsim Qauv
The major challenge was to show the building from several angles. The pictures should have suggested multiple interpretations. To did it, the artists took several shots, trying to forecast the final result.

It was a goal hard to reach because they had to keep focused on the collective imaginary of nature during all the creative processes.
Kev Tshawb Fawb
To find the right photographs for the project, Tiago and Tania had created a lot of calls to actions in the social networks. The massive reaction of people helped to define that selection. From the 13.459 interactions, 64% of them came from a target with an age of mid 18 and 35 years old. The results were mostly in accord with the artists' proposals. They also noticed that most of the suggestions to change the comparison came from accounts under 30.
Kev Txhawb Siab
The building U15, subject of Tiago and Tania's photographic series, is located in a part of the new district of north Milanofiori, in Milano. Designed by Cino Zucchi Architetti, the structure is in a continuing relationship with the design of the green.

The artists inspired by the masterplan idea, take advantage of the shapes, colors, and materials of U15, to develop a photographic concept which wants to combine the building design with traditional nature landscapes.
Lub Sij Hawm Ua Hauj Lwm
The project started on the 14th of April 2018 in Milanofiori. It requested several months of work, including a first selection, associations with natural landscapes, online pools, post-production, the second round of online pools, final selection, and release on our website.
Txheej Txheem Ua Hauj Lwm
Working on U15, the artists obtained a lot of different shots, which caused a long selection process.

The hardest part was to find photographs that could best fit the idea. They made several pools online to individuate the most intuitive association.

To realize this photographic series, they plan to use the lambda chromogenic print technology, keeping a faithful representation of the U15's metallic tones and utilize the same building's materials to frame the prints.
Cov Tswv Cuab Pab
Tiago Marques
Tania De Pascalis
Kev Qhuas Duab
Main image: Photographer, Tania De Pascalis, Waterfall 2018
Image #1: Photographer, Tiago Marques, Mountains 2018
Image #2: Photographer, Tania De Pascalis, Cortex 2018
Image #3: Photographer, Tiago Marques, Waves 2018
Image #4: Photographer, Tiago Marques, Rocky slope 2018

Txhawb Nqa

Tshawb Nrhiav Tshaj Designers.org

Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.

Qauv Tsim Zoo Tsim Nyog Tau Txais Kev Qhuas Zoo

A' Design Award yog ib qho khoom plig thoob ntiaj teb, muaj kws txiav txim rau qauv tsim zoo. Koom nrog A' Design Award kom tau txais lub cib fim tau txais kev qhuas raws li kev txawj ntse, tau koob meej, kev hwm thiab kev tshaj tawm rau koj txoj hauj lwm. Xa koj txoj hauj lwm rau A' Design Award thiab sib tw rau qhov khoom plig A' Design Prize uas ntshaw tshaj plaws.

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