Rotass Haute Joallerie Chongqing Kev Tsim Qauv Sab Hauv Rau Lub Khw Muag Hniav Nyiaj Hniav Kub by Xiaobing Yao

Rotass Haute Joallerie Chongqing Kev Tsim Qauv Sab Hauv Rau Lub Khw Muag Hniav Nyiaj Hniav Kub by Xiaobing Yao is a highly esteemed winner of the very prestigious 2020 A' Design Award Platinum in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

PlatinumSab Hauv· 2020

Rotass Haute Joallerie Chongqing Kev Tsim Qauv Sab Hauv Rau Lub Khw Muag Hniav Nyiaj Hniav Kub

by Xiaobing Yao

Client: Yao Xiaobing Design Studio

A' Design Award Platinum Winner in Sab Hauv Category

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Verified Award Winner

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Colors

The Design

About Rotass Haute Joallerie Chongqing Kev Tsim Qauv Sab Hauv Rau Lub Khw Muag Hniav Nyiaj Hniav Kub

Rotass Haute Joallerie Chongqing yog ib qho kev tsim qauv sab hauv rau lub khw muag hniav nyiaj hniav kub uas muaj 280 square meters nyob rau ob txheej tsev. Txoj kev kho dua tshiab ntawm ib lub tsev lag luam uas twb muaj lawm siv daim txiag gypsum, daim hlau iav pom duab thiab tus kav hlau dawb. Tus duab txaug gypsum nyob rau chav loj txheej hauv qab qhia txog kev zoo nkauj ntawm lub npe lag luam, thaum cov theem ntaiv tooj liab thiab lub qab nthab iav pom duab tsim kev txav mus rau saum toj. Ib txheej mezzanine tsa siab nthuav lub chaw kom dav thiab siv ua qhov chaw txais tos cov qhua VIP. Txheej ob siv cov cim kev tsim vaj tsev ntawm lub tsev teev ntuj los ntxiv kev xav txog kev ua koob tsheej, thiab ib sab phab ntsa kis las uas muaj ntau lub plaub ntsais ua rau nco txog sab hauv ntawm ib lub pob zeb diamond.

The Recognition

About the A' Design Award Platinum

Rotass Haute Joallerie Chongqing Kev Tsim Qauv Sab Hauv Rau Lub Khw Muag Hniav Nyiaj Hniav Kub yog tus yeej ntawm A' Design Award Platinum, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim zoo kawg nkaus, zoo nkauj thiab ci ntsa iab tiag tiag. Cov neeg yeej Platinum yog cov khoom xav tsis thoob ntawm kev tsim, yog cov pov thawj ntawm qhov kawg ntawm kev txawj tsim ntawm tib neeg, thiab qhia txog kev tshaj lij uas tsis muaj leej twg piv tau thiab kev txawj ntse ntawm cov kws tsim qauv. Cov qauv tsim no xav tias yuav yog cov haujlwm muaj koob npe tshaj plaws uas txiav txim lub caij nyoog txoj kev zoo nkauj, pab rau zej zog txoj kev noj qab haus huv thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Rotass Haute Joallerie Chongqing Kev Tsim Qauv Sab Hauv Rau Lub Khw Muag Hniav Nyiaj Hniav Kub qhia txog qib zoo tshaj plaws thiab tsis muaj kev xyem xyav ua rau lub ntiaj teb zoo dua nrog nws cov yam ntxwv muaj txiaj ntsig thiab muaj nqi. Rotass Haute Joallerie Chongqing Kev Tsim Qauv Sab Hauv Rau Lub Khw Muag Hniav Nyiaj Hniav Kub yog ib qho haujlwm uas yeej A' Design Award Platinum, uas txhawb kev xav, tshoov siab, ua rau zoo siab thiab ua rau muaj kev xyiv fab loj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a two-story commercial street structural shop renovation project. The first floor hall conveys the aesthetic concept of the brand through gypsum sculpture, and the copper steps and mirror roof give the space an upward force. The elevated mezzanine is not only the extension of space, but also the VIP reception space. On the second floor, a large number of church architectural symbols are used to increase the sense of ritual for consumers.
Dimensions & Packaging: The project covers a total of 280 square meters. The skillfully overhead sandwich area is not only the extension of space, but also the VIP reception space.
Tags: Interior, Retail, Store, Haute Joallerie, Jewellery, Ritual Sense, Modern, Simple, Art, Church
Production Technology: The main materials used throughout the project are gypsum board, steel plate mirror, and white steel pipe.
Design Challenge: The whole space on the second floor uses a large number of church building symbols, which increases the sense of ritual of consumers. At the same time, it generates associations with the use of wedding rings, so that consumers can feel the meaning and happiness of the wedding rings.
Research: At present, many custom jewelry store design in the market has not jumped out of the traditional way, that is, only in the display of noble jewelry, so in order to set up the benchmark of new commercial form, designers from the artistic aesthetic aspects of improving space to consider, hoping to take into account customers of all ages, and bring them a good experience, promote secondary sales and network promotion.
Inspiration: The main product of Rotass is customized wedding ring, and it is the love between men and women that makes people produce this kind of consumption. Because the design relies on the brand's long history charm of the original building, therefore, the designer always designs the space around the theme of "love" symbolized by the brand from the two aspects of structure and art.
Project Duration: The project started in December 2018 in Chongqing and finished in May 2019 in Chongqing.
Operation Flow: The cutting wall of the corridor on the second floor makes people feel like they are shuttling in diamonds through the turning of space surface. The wall is decorated with wallpaper, which is customized by the manuscript content of the jewelry designer, reflecting the personality of the custom jewelry store.
Patents: Copyrights belong to Xiaobing Yao, 2019.
Team Members: Xiaobing Yao
Image Credits: Image #1: Photographer Qiang Dou, Exhibition Hall, 2019.
Image #2: Photographer Qiang Dou, The Reception Desk, 2019.
Image #3: Photographer Qiang Dou, Corridor, 2019.
Image #4: Photographer Qiang Dou, Stairs, 2019.
Image #5: Photographer Qiang Dou, Details, 2019.