Yulai Fang Kev Ua Haujlwm Tseem Ceeb: Lub Chaw Noj Mov Sab Hauv by Yue Jiang

Yulai Fang Kev Ua Haujlwm Tseem Ceeb: Lub Chaw Noj Mov Sab Hauv by Yue Jiang is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

ToojSab Hauv· 2020

Yulai Fang Kev Ua Haujlwm Tseem Ceeb: Lub Chaw Noj Mov Sab Hauv

by Yue Jiang

Client: MET Creative Brand

A' Design Award Tooj Winner in Sab Hauv Category

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Verified Award Winner

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Colors

The Design

About Yulai Fang Kev Ua Haujlwm Tseem Ceeb: Lub Chaw Noj Mov Sab Hauv

Ntawv Phau Ntawv: Yulai Fang yog ib lub chaw noj mov sab hauv uas muaj 215 metos square nyob hauv ib lub tsev muag khoom nrov heev. Tus qauv tsim khoom txuas thiab tso ua ke cov duab geometric los tsim ib lub ntsej muag sib xyaw ua ke. Terrazzo thiab hlau xim iav muab faib cov cheeb tsam sab hauv thiab sab nraud. Qhov chaw nkag khaws cov xim liab-txho (orange) thiab dub uas yog cov xim ntawm lub npe cim tseem ceeb ntawm tus kheej khoom lag luam. Ib qhov chaw nkag qhib ib nrab pub tau kom pom qhov kaj thiab saib pom mus rau sab nraud. Cov phaj iav saum lub kaum tsev pub luv qhov xav txog qhov chaw qis heev thiab tsim tau ntau yam kev nthuav pom sib txawv. Ib cheeb tsam rooj ntev thiab ib cheeb tsam rooj plaub ceg pab rau cov neeg tuaj noj mov sib txawv.

The Recognition

About the A' Design Award Tooj

Yulai Fang Kev Ua Haujlwm Tseem Ceeb: Lub Chaw Noj Mov Sab Hauv yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Yulai Fang Kev Ua Haujlwm Tseem Ceeb: Lub Chaw Noj Mov Sab Hauv xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Yulai Fang Kev Ua Haujlwm Tseem Ceeb: Lub Chaw Noj Mov Sab Hauv ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This 215-square-meter restaurant project is located in a busy shopping mall with many shops. Through the connection and superposition of geometric shapes, designers use interesting thinking to transform it into a combination of facades. The ingenious intervention and application of terrazzo material and mirror stainless steel make a good division of indoor and outdoor space.
Dimensions & Packaging: The project covers a total of 215 square meters. The whole space shows its own personality in the blending of fashion and art.
Tags: Interior, Restaurant, Modern, Fish Boyfriend, Bubble Gallery, Fashion, Enthusiastic, Immersive, Young
Production Technology: Entering the store, the bright color layout, as well as the combination of rigid and soft materials, gives people a fresh sensory experience. The integration of curve and straight line enhances the sense of space and creates the visual sense of fashion and simplicity.
Design Challenge: The use of mirror smallpox reduces the sense of depression in the low overhead area, and its reflective effect also presents a colorful, diverse and dramatic visual effect for customers.
Research: With the increasingly strong demand for experiential consumption, people's pursuit of restaurants is no longer limited to simple taste and temptation, but more yearning for the brand culture and the spiritual space constructed by its extension. The semi-open door head design not only satisfies the free circulation of light and view, but also makes the facade of the whole restaurant form a more simple and prominent expression.
Inspiration: As the image display of this brand's flagship store, the entrance retains the orange and black color matching of the main vision, bringing fashionable and enthusiastic tone to the whole space. The designer tries his best to create the IP image of "Fish Boyfriend". While enhancing brand recognition and penetration, it provides a totally immersive theme park dining experience, which easily captures the hearts of young female customers.
Project Duration: The project started in April 2019 in Chongqing and finished in May 2019 in Chongqing.
Operation Flow: The long table area and the square table area complement each other, which not only enriches the spatial level, but also meets the needs of different consumer groups. Simple tone collocation and exquisite detail pursuit reflect a delicate lifestyle, a avant-garde aesthetic concept, and a lively space atmosphere.
Patents: Copyrights belong to Yue Jiang, 2019.
Team Members: Yue Jiang
Ting Pan
Yanhong Li
Image Credits: Image #1: Photographer Yiwen Xu, Dining Area, 2019.
Image #2: Photographer Yiwen Xu, Dining Area 2, 2019.
Image #3: Photographer Yiwen Xu, Dining Area 3, 2019.
Image #4: Photographer Yiwen Xu, Dining Area 4, 2019.
Image #5: Photographer Yiwen Xu, Entrance, 2019.