Qhov qauv tsim Yum Rob Sab Hauv Tsev Noj Mov los ntawm Zhidong Du yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Chav Sab Hauv thiab Kev Nthuav Qhia.
NyiajSab Hauv· 2020
Yum Rob Sab Hauv Tsev Noj Mov
los ntawm Zhidong Du
Tus Neeg Siv: MET Creative Brand
Tus Yeej A' Design Award Nyiaj hauv Pawg Sab Hauv
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #95774Qhov Tsim
Txog Yum Rob Sab Hauv Tsev Noj Mov
Yum Rob yog ib lub tsev noj mov ntse muaj ntsiab lus nyob hauv Nroog Hengshui. Sab hauv muaj 450 mem npluas plaub fab (square meters) thiab ua raws li tus qauv niaj hnub nimno thiab yooj yim. Lub qhov rooj nkag siv lub voj voog uas yees los ntawm daim duab robot ntawm lub npe, muab kev ncej hlau tsis xeb (mirror stainless steel) los thaiv puag ncig. Cov npoo tsom iav nyob rau peb sab ntawm txoj kev taug sab hauv tsim ib txoj kev taug uas nkag mus rau hauv kiag. Cov txoj teeb xim thiab cov teeb fiber optic saum qhov ru tsim tau cov huab cua pom kev zoo nkauj. Thaj chaw tos muaj cov rooj zaum ua theem uas coj kev tsav thiab tuav tau cov qhua ntau ntxiv. Ib qho projection tag nrho (panoramic projection) ua kom tiav thaj chaw noj mov.
Qhov Lees Paub
Txog A' Design Award Nyiaj
Yum Rob Sab Hauv Tsev Noj Mov yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Yum Rob Sab Hauv Tsev Noj Mov xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Yum Rob Sab Hauv Tsev Noj Mov yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- Yum Rob is the first future concept theme smart restaurant in Hengshui City. The designer adopts modern, simple and fashionable design style, through digital hardware, personalized products and humanized service, and in the way of technology and food, to bring immersive dining experience to customers.
- Qhov Loj & Ntim
- The project covers a total of 450 square meters. The three sides of the inner extension channel adopt mirror surface to create "immersive" punch memory point and increase brand perception. It enables customers to take into account all kinds of experience in comings and goings.
- Cov Ntsiab Lus
- Interior, Future, Smart Restaurant, Modern, Fashion, Immersive,
- Thev Naus Laus Zis Tsim Khoom
- The entrance extracts the circular arc element from the robot image of the brand, combining with the mirror stainless steel material surrounding, bringing people a sense of mystery and unknown. The use of color light-emitting strip creates a sweet and joyful visual feeling, while presenting a sense of ritual and illusion of the scene.
- Kev Sib Tw Tsim Qauv
- The top of the box uses optical fiber lights to enhance the visual atmosphere of the space. The panoramic 360-degree stereoscopic projection with a strong sense of the future creates an "immersive" dining environment through acousto-optic technology, presenting diverse and dramatic visual effects for customers.
- Kev Tshawb Fawb
- As more and more consumers are used to meet their various needs for catering through online channels, the current catering management system is not limited to cash register, but also a connector between restaurant, platform and guests. The new technology and experience will become the focus of the next development of the catering industry.
The cartoon IP image of VIVI can not only attract people's attention as a selling point, but also form its own visual symbols to increase brand recognition. - Kev Txhawb Siab
- The core of this case is to transform the abstract brand concept into a perceptible and communicable space language, and increase the benefits for business operation. Therefore, in front of the door design, the designer uses a very architectural image to show "taste" and "future" in different directions. The bold and bright color layout make the restaurant become beautiful and striking in this street.
- Lub Sij Hawm Ua Hauj Lwm
- The project started in February 2019 in Hengshui and finished in March 2019 in Hengshui.
- Txheej Txheem Ua Hauj Lwm
- The waiting area is equipped with stepped seats, reasonably planning the customers' moving line, which can accommodate more people to wait for meals. Meanwhile, it subtly changes the atmosphere of the whole space, creating a cinema like audio-visual enjoyment. Semi matte paint is used on the walls around to enhance the depth of the space. The logo is embedded with the LED display screen, which brings rich spatial emotions by changing different expression forms.
- Cov Patent
- Copyrights belong to Zhidong Du, 2019.
- Cov Tswv Cuab Pab
- Zhidong Du
Ailing Xu - Kev Qhuas Duab
- Image #1: Photographer Ming Chen, Entrance, 2019.
Image #2: Photographer Ming Chen, Waiting Area, 2019.
Image #3: Photographer Ming Chen, Dining Area, 2019.
Image #4: Photographer Ming Chen, Stairs, 2019.
Image #5: Photographer Ming Chen, Box, 2019.
Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.
