Hch Primary Function: Kev Tsim Qauv Sab Hauv Ntawm Lub Khw Muag Khaub Ncaws Zam by SpActrum

Hch Primary Function: Kev Tsim Qauv Sab Hauv Ntawm Lub Khw Muag Khaub Ncaws Zam by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award Nyiaj in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

NyiajSab Hauv· 2021

Hch Primary Function: Kev Tsim Qauv Sab Hauv Ntawm Lub Khw Muag Khaub Ncaws Zam

by SpActrum

Client: SpActrum

A' Design Award Nyiaj Winner in Sab Hauv Category

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The Design

About Hch Primary Function: Kev Tsim Qauv Sab Hauv Ntawm Lub Khw Muag Khaub Ncaws Zam

HCH yog ib lub khw muag khaub ncaws zam uas nyob rau hauv ib lub khw muag khoom niaj hnub nimno. Cov qauv tsim tsa muab siv los ntawm lub tsev sib npaug muaj cov ncej sib xws, uas ua rau nco txog cov phiaj xwm ntawm ib lub tsev basilica classic. Yog li ntawd, sab hauv thiaj hloov ntawm tus yam ntxwv kev lag luam mus rau tus yam ntxwv dawb huv. Cov qauv teeb tsa kuj yog raws li cov tsev teev ntuj Greek thaum ub thiab cov hauv paus ntsiab lus ntawm kev pom ntawm Acropolis. Peb tug choj xim xiav paj txiv tau teeb tsa kom taw tes rau ib leeg thiab coj cov neeg tuaj xyuas mus rau hauv qhov chaw tob. Cov qauv neeg zam khaub ncaws (mannequins) tuaj yeem muab tso rau hauv cov qhov ntawm cov nchaws choj los ua ib txoj kev tsav zam khaub ncaws (runway). Muab siv concrete uas muaj glassfibre ntxiv txhaws, terrazzo thiab hlau.

The Recognition

About the A' Design Award Nyiaj

Hch Primary Function: Kev Tsim Qauv Sab Hauv Ntawm Lub Khw Muag Khaub Ncaws Zam yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Hch Primary Function: Kev Tsim Qauv Sab Hauv Ntawm Lub Khw Muag Khaub Ncaws Zam xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Hch Primary Function: Kev Tsim Qauv Sab Hauv Ntawm Lub Khw Muag Khaub Ncaws Zam yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as religion in ancient times.
Dimensions & Packaging: 700 sqm
Tags: Fashion, Basilica inspired, Pink Bridges, Customized Furniture, Modular Units
Production Technology: GRC, Terrazzo, Steel,
Design Challenge: The “bridges” are key points in the technical design and construction. The digitally designed construction ensured accuracy in the production phase. The laser-cut skeleton frame was produced under 3D computer controlled casting and assembled by expert technicians to support the complex GRC surface. Installation holes were made on the surface at certain intervals, and mannequins with stick ends can be inserted into these holes and welded into the lower supporting structure, to transform the bridges into a runway providing a vivid fashion scene to enhance the customer experience. The curved pink plates are shaped into axis-symmetrical shapes with pulled-in waists, and the bridgehead reminds people of a pink tongue, stirring the desire for fashion.
Research: This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as a religion in ancient times.
Inspiration: The layout is a result of learning from the ancient polytheistic temples in Greece. As a counterpart to the Polytheistic period, Greek temples in the Acropolis each had its own orientation. Inspired by the visual-axis projection principles of the Acropolis, the featured prop objects in the shop - the three “bridges” - are arranged to point to each other, to guide the visitors gradually walking through the deep space of the shop, without feeling the cashier’s desk is either too prominent or too remote.
Project Duration: Design: 2017-2018
Construction Completed: 2019
Team Members: Leading Architect: Yan Pan
Team: Zhen Li, Yu Zheng, Raz Keltsh,Ruonan Fan,
Image Credits: Hanqi LI, Zefeng ZHANG