Heytea Lab Shenzhen OCT Harbor Kev Tsim Qauv Sab Hauv Khw Muag Khoom by Uno Chan

Heytea Lab Shenzhen OCT Harbor Kev Tsim Qauv Sab Hauv Khw Muag Khoom by Uno Chan is a highly esteemed winner of the very prestigious 2020 A' Design Award Kub in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

KubSab Hauv· 2020

Heytea Lab Shenzhen OCT Harbor Kev Tsim Qauv Sab Hauv Khw Muag Khoom

by Uno Chan

Client: TOMO Interior Design Firm

A' Design Award Kub Winner in Sab Hauv Category

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Colors

The Design

About Heytea Lab Shenzhen OCT Harbor Kev Tsim Qauv Sab Hauv Khw Muag Khoom

Heytea Lab Shenzhen OCT Harbor yog ib qho kev tsim qauv sab hauv khw muag khoom rau ib lub khw tseem ceeb ntawm ib lub npe tshuaj yej. Qhov chaw no muaj 1300 square meters thiab muab faib ua tsib lub chav sim uas muaj ntsiab lus sib txawv. Lub chav sim sab nraud, lub chav sim ua dej khov, lub chav sim khoom qab zib thiab lub chav sim duab kos nyob rau txheej thib ib, thiab lub chav sim tshuaj yej geek nyob rau txheej thib ob. Ib tug ntaiv geometric txuas ob txheej ua ke thiab ua lub plawv pom kev zoo nkauj ntawm qhov chaw sab hauv. Cov teeb ntev thiab cov nplaub teeb muab ntxig rau hauv qab nthab thiab cov txag hlau. Cov daim hlau aluminum foam nyob ntawm cov phab ntsa sab nraud sib txawv nrog cov hlau txhuam satin.

The Recognition

About the A' Design Award Kub

Heytea Lab Shenzhen OCT Harbor Kev Tsim Qauv Sab Hauv Khw Muag Khoom yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Heytea Lab Shenzhen OCT Harbor Kev Tsim Qauv Sab Hauv Khw Muag Khoom xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Heytea Lab Shenzhen OCT Harbor Kev Tsim Qauv Sab Hauv Khw Muag Khoom ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: According to its market positioning and business strategies, Shenzhen Heytea Lab is designed as the first flagship store in the city. It is a successful practice based on the analysis of the current consumption habits and trends. By integrating commodity and experience with social function, this project is devoted to providing brand new consumption experience.
Dimensions & Packaging: The project covers a total of 1300 square meters. The interior space is divided into five different laboratories: the peripheral lab, the ice-making lab, the dessert lab and the illustration lab on the first floor as well as the tea geek lab on the second floor.
Tags: Interior, Commercial, New Tea, Chain Store, Cool, Pure, Heytea, LED, Youthful Atmosphere
Production Technology: The strip lights and light films are inlaid in the ceiling and the metal grilles to highlight the simplicity and elegance of the space. And the aluminum foam sheet covering the side walls is in contrast with the delicate satin brushed metal. Sitting by the window, you can have a great view of the luxuriant green and feel relaxed and refreshed.
Design Challenge: The ceiling of the Tea Geek Lab is designed according to the pitched roof to form blocks of different textures, against which a moon-shaped art decoration was created. With the moon hanging against the "starry sky" on the LED screen, a beautiful picture is gradually unfolding before people.
Research: Today, in face of the new consumer groups and new consumerism, how can we help Heytea, a popular new tea brand, to convey its individuality and to demonstrate its business strategies in product innovation, experience innovation and business integration? Optimizing every possible consumption procedure and creating immersive and interactive consumer experience are the basic logic for DOME DESIGN in the design of Shenzhen Heytea Lab.
Inspiration: Facing the complex background and business environment, the designer is based on the insights of the consumption experiences that the brand will bring to the consumers. The design goes beyond the conventional reference system, deconstructs the consumers' demands and feelings, and extends the potential value of Heytea in the background. Finally, by planning and operating, designers have successfully created the space value and new experiences with unique creativity.
Project Duration: The project started in March 2019 in Shenzhen and finished in September 2019 in Shenzhen.
Operation Flow: The geometric staircase leads customers to different labs on the first and second floors, and it is also the visual center of space.
Patents: Copyrights belong to Uno Chan, 2019.
Team Members: Uno Chan
Fei Xiao
Image Credits: Image #1: Photographer En Xiao, Tea Geek Lab, 2019.
Image #2: Photographer En Xiao, Tea Geek Lab 2, 2019.
Image #3: Photographer En Xiao, Tea Geek Lab 3, 2019.
Image #4: Photographer En Xiao, Peripheral Lab, 2019.
Image #5: Photographer En Xiao, Artistic Installation, 2019.