It's a Metaphor Rooj by Emanuele Di Bacco

It's a Metaphor Rooj by Emanuele Di Bacco is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Rooj Tog Competition Category.

ToojRooj Tog· 2020

It's a Metaphor Rooj

by Emanuele Di Bacco

Client: Gladstone London

A' Design Award Tooj Winner in Rooj Tog Category

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Colors

The Design

About It's a Metaphor Rooj

Lub phiaj xwm no tau lom zem ntawm nws tus kheej thaum tsa kev paub txog ntawm poj niam txiv neej sib luag. Tshwj xeeb, nws siv qhov piv txwv uas tshwm sim los ntawm Sumo, ib qho ntawm cov txiv neej feem ntau-kis las kis las hauv Nyij Pooj. Cov poj niam tsis raug tso cai rau kev sib tw hauv kev ua kis las no tau muab cov kev cai sexist, uas ciam teb rau lawv sab nraud ntawm lub nplhaib sib tw vim qhov ntawm lawv lub cev tsis txaus ntseeg los ntawm vim li cas ntshav thaum coj khaub ncaws. Kev Ua Tub Rog ntawm sumo cov tub rog mus rau hauv av, ntawm kev pabcuam ntawm lub laujkaub paj lossis lwm qhov xav tau cov neeg tuaj yeem, desecrates tias macho-dominance sumo tseem tuav, los ntawm kev siv cias thiab kev lom zem.

The Recognition

About the A' Design Award Tooj

It's a Metaphor Rooj yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. It's a Metaphor Rooj xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. It's a Metaphor Rooj ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a furniture product able to speak and provoke, challenging with irony and a clumsy smile unethical behaviors of our times.
Dimensions & Packaging: Measures are in mm.

Glass platform ø: 1800 / Glass platform thickness: 10 / Body with: 850 / Body height: 750 / Body depth: 1000
Tags: table, social design, equality of the sexes, Japan, sumo
Production Technology: 3D-printed assembled object. It can be produced either way with Eco-friendly 3D-printed Poly Lactic Acid filaments or carbon fibers. The structure is divided in multiparts, hand refined and assembled. Successively the whole body is glazed by immersion and finished with a vitreous enamel coating.
A round tempered glass is based on the structure and secured using discreet clear glass high-grip bumpers, specifically designed for the purpose.

The structural analysis take into consideration the chosen materials and the multipart splitting process, where every cut and internal printed reinforcements are made to dump and sustain the weight the structure will go through.
Design Challenge: The creative challenge of this project is to combine the practical function of a furniture piece and communication contents as a means of social commitment. Sumo wrestlers are so well regarded and revered in society to be almost considered as macho semi-gods in their country; placing one of them in a conscious submissive position -grateful and happy to help others- wishes to rebalance a more male-dominated thinking to a non-discriminatory one.
Research: The main focus of this project -together with many pieces produced by our design studio- is to raise awareness about social rights and equal opportunity. Specifically, the target of our research was speaking about the equality of the sexes without being moralistic or patronising; in order to do this we chose to use irony and humour, two powerful rhetorical devices to convey a disputed concept without too much bloodshed.
Inspiration: "The piece of wood came alive and it was able to speak". That's pretty much what happened to Carlo Collodi's Pinocchio; likewise, adding communication contents to a product, gives this object an identity and the ability to speak to people.
This project is poking fun at itself while aim to raise social awareness on equality of the sexes. Specifically, it uses a metaphor which springs from sumo, one of the most male dominated sport in the Japanese society. Women are not allowed to compete professionally in this sport given sexist rules, which by tradition border them outside the wrestling ring as a result of their "impurity" by reason of the menstrual blood.
Knocking a sumo warrior to the ground at the service of a flower pot -or any other need people may require from a table- ironically desecrates this macho dominance still present in some traditions.
Project Duration: The project has started in December 2019 in London and finished, as it is shown, in February 2020. Currently, the table has a unique prototype and will be ready to be produced and launched serially in May 2020.
Operation Flow: A table which can hosts up to 10 seaters. Ideal to be placed wherever an open minded spirit is at home.
Patents: Copyrights belong to Emanuele Di Bacco
Team Members: Emanuele Di Bacco