Extra Time Cinema Kev Ua Haujlwm Tseem Ceeb: Chaw Saib Yeeb Yaj Kiab, Chaw Nthuav Duab Kos by XU Studio

Extra Time Cinema Kev Ua Haujlwm Tseem Ceeb: Chaw Saib Yeeb Yaj Kiab, Chaw Nthuav Duab Kos by XU Studio is a highly esteemed winner of the very prestigious 2020 A' Design Award Nyiaj in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

NyiajSab Hauv· 2020

Extra Time Cinema Kev Ua Haujlwm Tseem Ceeb: Chaw Saib Yeeb Yaj Kiab, Chaw Nthuav Duab Kos

by XU Studio

Client: XU Studio

A' Design Award Nyiaj Winner in Sab Hauv Category

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Colors

The Design

About Extra Time Cinema Kev Ua Haujlwm Tseem Ceeb: Chaw Saib Yeeb Yaj Kiab, Chaw Nthuav Duab Kos

Ntawv Sau: Extra Time Cinema yog ib qho chaw saib yeeb yaj kiab thiab chaw nthuav duab kos raws li kev thov uas nyob rau hauv pem teb qib ob hauv av ntawm ib lub khw muag khoom loj hauv Shanghai. Sab hauv muaj 800 square meters. Muaj ib lub bar sawv nyob ntawm nruab nrab ntawm ib qho chaw uas zoo li ib nrab lub voj voog uas muaj radius 9 meters, yog li thaj chaw no tuaj yeem siv ua ib lub chaw haus dej cafe, ib lub tsev kawm ntawv salon, ib lub chaw ua yeeb yam seev cev thiab ib lub chaw tso khoom tshiab tawm. Phab ntsa sab nraud muab qhwv nrog cov hlau stainless steel muag iav uas tau muab tais, thiab cov duab reflection hloov thaum tib neeg taug kev dhau. Cov khaub zab hlau stainless steel uas kheev tuav cov txoj hluav taws xob thiab cov phaib huab cua duab tshav ntuj yas, uas ci nrog xim xiav, xim ntsuab thiab xim liab paj.

The Recognition

About the A' Design Award Nyiaj

Extra Time Cinema Kev Ua Haujlwm Tseem Ceeb: Chaw Saib Yeeb Yaj Kiab, Chaw Nthuav Duab Kos yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Extra Time Cinema Kev Ua Haujlwm Tseem Ceeb: Chaw Saib Yeeb Yaj Kiab, Chaw Nthuav Duab Kos xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Extra Time Cinema Kev Ua Haujlwm Tseem Ceeb: Chaw Saib Yeeb Yaj Kiab, Chaw Nthuav Duab Kos yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In addition to the functional format of the on-demand cinema, designers have created an infinitely possible theater for the space. The bar at the entrance is the center of the circle, with a radius of 9 meters, surrounding a semi-circular space, it brings various possibilities for customer operations. In addition to the daily cafe function, this space has hosted movie lecture salons, improvised performances of modern dance, and has been leased by corporate users for product launches.
Dimensions & Packaging: The project covers a total of 800 square meters. The designer deliberately shaped a more exaggerated width and height ratio in the space walkway design, with the way of building wash wall lights, increased the indoor space in the architectural space scale sense.
Tags: Interior, Commercial, Natural, Elegant, Cultural, Cinema, Lighting Art, New Business Forms, Art gallery
Production Technology: At the top of the semi-circular area of the entrance, designers decorated with cheap sunlight panels, made curved stainless steel grooves, arrange the light strips, inserted plastic sunlight panels, and after the lights are turned on, the entire sunlight panel was illuminated, making the entire ambient light from blue to green and rose red.
Design Challenge: The project is located on the B2 floor of the shopping mall, behind a large staircase. The location is very inconspicuous. Designers wanted to open the entire facade, and make a large interactive projection device at the door to attract customers who pass by in the distance, but not passed by the property owners. Therefore, they made a new attempt under limited conditions, and wrapped the exterior facade of the solid wall with a folded stainless steel mirror surface.
Research: In the design process, designers advocated the concept of economy and environmental protection, insisted on using simple and common materials, and made rich and interesting effects through design research. For example, the arc-shaped decorative material suspended in the air, which left a deep impression on customers. Through this experiment and exploration, designers knew that ordinary cheap materials can also create good visual effects and bring interesting experiences to customers.
Inspiration: Nowadays, with the rapid development of network technology, there is less and less person-to-person communication. Although the traditional on-demand cinema feels like a completely private space, designers hope that there will be more communication between people and make the on-demand cinema a new social space. They have added a multifunctional space with a bar as the core. Here, people can sit down for coffee, read a book, buy their favorite videos, hold salon lectures and meet new friends.
Project Duration: The project started in December 2018 in Shanghai and finished in March 2019 in Shanghai.
Operation Flow: The designer used the principle of light projection, so that each cinema number in the form of light projected on the facade and it is the best respect for the space light environment.
Patents: Copyrights belong to XU Studio, 2019.
Team Members: Sabrina Xu
Chilcutt Xu
Ling Ding
C Luo
Jane Jiang
Mango He
Image Credits: Image #1: Photographer Peter Zhang, Cinema Entrance, 2019.
Image #2: Photographer Peter Zhang, Bar, 2019.
Image #3: Photographer Peter Zhang, Sitting Area, 2019.
Image #4: Photographer Peter Zhang, Gallery Entrance, 2019.
Image #5: Photographer Peter Zhang, Corridor, 2019.