Youngor Fashion Concept Store Primary Function: Kev Tsim Qauv Sab Hauv Ntawm Khw Muag Khoom by Jeffrey Zee

Youngor Fashion Concept Store Primary Function: Kev Tsim Qauv Sab Hauv Ntawm Khw Muag Khoom by Jeffrey Zee is a highly esteemed winner of the very prestigious 2020 A' Design Award Nyiaj in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

NyiajSab Hauv· 2020

Youngor Fashion Concept Store Primary Function: Kev Tsim Qauv Sab Hauv Ntawm Khw Muag Khoom

by Jeffrey Zee

Client: JFR Studio

A' Design Award Nyiaj Winner in Sab Hauv Category

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Colors

The Design

About Youngor Fashion Concept Store Primary Function: Kev Tsim Qauv Sab Hauv Ntawm Khw Muag Khoom

Youngor Fashion Concept Store yog ib qho kev tsim qauv sab hauv ntawm khw muag khoom uas dav txog 5000 mev vuas fab plaub kaum. Cov tsev qub yog ib nrab kheej kheej uas muaj phab ntsa iav sab nraud. Sab hauv raug muab tshem tawm tag nrho thiab tau tsim ib tug qhov ntsuab yam kaus rhaub rau hauv nruab nrab. Cov qhov to random hauv nruab nrab kaus rhaub tso cai rau qhov teeb ci ntuj los rau hauv thiab tsim tau qhov teeb ci mos thiab duab ntxoov ntxoo. Tus qhov ntsuab tuav ib tug elevator thiab txuas cov txheej. Cov theem dav ntawm lub qhov rooj nkag siv rau kev tso khoom tso saib thiab rau kev zaum. Cov phaj hlau, ntoo tsob paij thiab terrazzo raug siv.

The Recognition

About the A' Design Award Nyiaj

Youngor Fashion Concept Store Primary Function: Kev Tsim Qauv Sab Hauv Ntawm Khw Muag Khoom yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Youngor Fashion Concept Store Primary Function: Kev Tsim Qauv Sab Hauv Ntawm Khw Muag Khoom xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Youngor Fashion Concept Store Primary Function: Kev Tsim Qauv Sab Hauv Ntawm Khw Muag Khoom yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As Youngor owns a lineup of sub-brands with varied styles, attributes and target consumers, the designers applied different materials and design approaches to highlight their uniqueness, while bringing them together in a harmonious manner. Their diversified features and superior quality will surely create an impressive shopping experience for consumers.
Dimensions & Packaging: The project covers a total of 5000 square meters. The stairways are arranged on two sides of the steps, separating the Thin and Light Sports collection on Level 1 and the more commercial and high-end space for brands Mayor and Hanp on Floor 2.
Tags: Interior, Commercial, Shopping Mall, Showroom, Modern, Elegant, Simple, Fashion, Concept Store
Production Technology: In terms of construction materials, a large number of green materials that can grow by themselves or be recycled, such as metal mesh, plaited bamboo, and terrazzo were used to create an environment that is closest to the nature, the designers also applied luminescent films, as a way to simulate natural light.
Design Challenge: Besides the elevator built within the core tube, ultra-wide steps were also designed on both sides of the entrance, which not only allow the shopping mall to display products from time to time, but also serve as a space for guests to sit, relax, and interact. To naturally diverting customers upstairs and diversify showcase forms.
Research: Seeing new retail quietly penetrating into and changing people's lifestyle, Youngor Group teamed up with JFR Studio to present Youngor Fashion Concept Store. Located in Ningbo, also the home to the Group's headquarters, the project is intended to reshape Youngor's brand image.
Inspiration: The original building at the construction site was a half sphere with glass facade. JFR completely demolished the interior of the sphere and built an umbrella-shaped core tube in the center. The unfolded umbrella, featuring random perforation, can offer both sufficient natural light and a desirable light-shadow effect, while the core tube has organically connected different spaces in the building in the vertical sense.
Project Duration: The project started in February 2018 in Torino and finished in August 2019 in Rimini.
Operation Flow: The VIP lounge, cafe, Youngor Garment Museum, VR Experience Room, and Children's Play Area featured in the space are a breakthrough compared with traditional Chinese stores. These facilities make Youngor Fashion Concept Store go beyond the role as an O2O experience center, but also a VIP service center, and a communication center that spreads Younger's fashion culture.
Patents: Copyrights belong to Jeffrey Zee, 2019.
Team Members: Jeffrey Zee
Image Credits: Image #1: Photographer Wenjie Hu, Youngor, 2019.
Image #2: Photographer Wenjie Hu, Youngor, 2019.
Image #3: Photographer Wenjie Hu, Youngor, 2019.
Image #4: Photographer Wenjie Hu, Youngor, 2019.
Image #5: Photographer Wenjie Hu, Youngor, 2019.