Qwerty Elemental Lub Hnab Tes by Patrizia Donà

Qwerty Elemental Lub Hnab Tes by Patrizia Donà is a highly esteemed winner of the very prestigious 2020 A' Design Award Platinum in Tsim Khoom Ntxiv Khaub Ncaws Zam thiab Kev Mus Ncig Competition Category.

PlatinumKhoom Ntxiv· 2020

Qwerty Elemental Lub Hnab Tes

by Patrizia Donà

Client: Donà

A' Design Award Platinum Winner in Khoom Ntxiv Category

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Verified Award Winner
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Colors

The Design

About Qwerty Elemental Lub Hnab Tes

Ib yam li cov ntaus ntawv hom tsim qauv qhia pom qhov hloov ntawm qhov pom tseeb ntawm lub ntsej muag mus rau qhov huv-kab, yooj yim geometric daim ntawv, Qwerty-elemental yog qhov tseem ceeb ntawm lub zog, kev ntsuas, thiab yooj yim. Kev tsim kho cov hlau ua los ntawm ntau cov kws txawj ua kom pom qhov txawv ntawm cov khoom muag, uas muab cov hnab ntim ib lub ntsej muag txawv txawv. Qhov tseem ceeb peculiarity ntawm lub hnab yog ob tug ntaus ntawv tus yuam sij uas yog tus kheej tsim khoom thiab sib sau ua ke los ntawm tus tsim qauv nws tus kheej.

The Recognition

About the A' Design Award Platinum

Qwerty Elemental Lub Hnab Tes yog tus yeej ntawm A' Design Award Platinum, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim zoo kawg nkaus, zoo nkauj thiab ci ntsa iab tiag tiag. Cov neeg yeej Platinum yog cov khoom xav tsis thoob ntawm kev tsim, yog cov pov thawj ntawm qhov kawg ntawm kev txawj tsim ntawm tib neeg, thiab qhia txog kev tshaj lij uas tsis muaj leej twg piv tau thiab kev txawj ntse ntawm cov kws tsim qauv. Cov qauv tsim no xav tias yuav yog cov haujlwm muaj koob npe tshaj plaws uas txiav txim lub caij nyoog txoj kev zoo nkauj, pab rau zej zog txoj kev noj qab haus huv thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Qwerty Elemental Lub Hnab Tes qhia txog qib zoo tshaj plaws thiab tsis muaj kev xyem xyav ua rau lub ntiaj teb zoo dua nrog nws cov yam ntxwv muaj txiaj ntsig thiab muaj nqi. Qwerty Elemental Lub Hnab Tes yog ib qho haujlwm uas yeej A' Design Award Platinum, uas txhawb kev xav, tshoov siab, ua rau zoo siab thiab ua rau muaj kev xyiv fab loj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Just like typewriters’ design evolution shows the transformation from a highly complex visual form to the clean-lined, simple geometric form, Qwerty-elemental is the embodiment of strength, symmetry, and simplicity. Constructive steel parts made by various craftsmen are distinctive visual feature of the product, which gives the bag an architectonic appearance.The highlight of "Qwerty" collection were the typewriter keys, firstly re-applied from the original Remington typewriters, and later, according to Donà's design, constructed and manufactured by a metal craftsmen company. Since 2013 Donà has her own production of typewriter keys.
Dimensions & Packaging: 1. qwerty large:28x31x10,5 cm
2. qwerty medium:26x24x10,5 cm
3. qwerty small: 25x13x3 cm
Tags: Typewriter bags, Qwerty bag
Production Technology: For the realization of this collection Donà collaborated with different manufactures with one aim: to improve each detail to the level of excellence and to combine craft and industrial methods of production. The typewriter keys are made from brass metal sheet. We made special tools for the typewriter keys production. Using these tools a brass sheet is going through a several stages: cutting, curvature, perforation. Next step is galvanization (electroplating) and finally assembling the chrome ring with laser cut disk with engraved sign (letter, number…). Hardware are cut and highly polished from stainless steel by metal craftsman. For the leatherwork Donà found skilled craftsman who use time-honored tanning and finishing techniques (hand-finished edges). The product shows old tried and tested techniques and materials, but a modern and up-to-date design approach.
Design Challenge: making a tool for typewriter keys, it took ca six months to develop a "machine" for typewriter keys production
Research: The most time is dedicated to the details of the bags:typewriter keys, laser cut hardware that are made from stainless steel
Inspiration: The durability is femininity of QWERTY design built in the Donà's collection of the same name. It evolved from Donà's fascination with the highly aesthetical and complex mechanical object - the Remington typewriter. It is one of the earliest brands of typewriters, dating from 1874.
The name of the collection “Qwerty” refers to the oldest typing template that was invented by a newspaper editor Christopher Sholes in 1868 and sold to Remington in 1873. Unchanged for 150 years, it was designed to prevent the metal arms of the typewriter letters from clashing and jamming. So what Sholes basically did was to place the most frequently used letters as far apart as possible, making the typist's fingers (at that time, which was the practice that persisted throughout the next century, all typists were women) do the work. In a 1888 Manual of the Typewriter, John Harrison explained, "The typewriter is especially adapted to feminine fingers. They seem to be made for typewriting. The typewriting involves no hard labor and no more skill than playing the piano."
Project Duration: 2018-2020, Zagreb-Venezia-Vicenza
Operation Flow: Qwerty Elemental line features perfect everyday city pieces suitable for the daylong activities and the evening occasion.
Team Members: Patrizia Donà
Image Credits: Image #1:Photographer Vanja Solin, 2019
Image #2:Photographer Vanja Solin, 2019
Image #3:Photographer Vanja Solin, 2019
Image #4:Photographer Vanja Solin, 2019
Image #5:Photographer Vanja Solin, 2019