Zacapa Reserva Limitada 2019 Kev Tsim Qauv Ntim Cawv Rum by Michelle Mak - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 A' Design Award Kub in Tsim Tsawg thiab Kev Tsim Raws Kev Xaj Competition Category.
KubTsim Tsawg· 2020
Zacapa Reserva Limitada 2019 Kev Tsim Qauv Ntim Cawv Rum
by Michelle Mak - forceMAJEURE Design
Client: Diageo
A' Design Award Kub Winner in Tsim Tsawg Category
Verified Award Winner
Verify Award Status for #99660The Design
About Zacapa Reserva Limitada 2019 Kev Tsim Qauv Ntim Cawv Rum
Zacapa Reserva Limitada 2019 yog ib qho kev tsim qauv ntim khoom tsim tshwj xeeb rau cawv rum uas tau muab khaws cia ntev. Daim ntawv lo xim kas fes nrog cov ntawv sau ua kub ci ntsa iab ua ke zoo nkauj nrog cov xim daj ntseg thiab kub ci ntawm cov kua cawv. Txoj siv petate uas yog lub cim tshwj xeeb, uas yog ib txoj siv ntos ntawm quav nyab uas cov poj niam txawj txhais tes hauv tebchaws Guatemala tau ua nrog cov xim tshwj xeeb rau qhov kev tsim no, qhwv puag ncig lub raj mis. Qhov kev tsim qauv ntawm lub thawv ntim muab cov xim thiab cov duab kov sib xyaw ua ke uas tau kev tshoov siab los ntawm toj roob hauv pes hauv Guatemala. Nyob rau ntawm lub thawv, txoj siv petate thiab txoj siv cim uas muaj cov lus piav txog kev saj tau nthuav tawm ua cov xim kub.
The Recognition
About the A' Design Award Kub
Zacapa Reserva Limitada 2019 Kev Tsim Qauv Ntim Cawv Rum yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Zacapa Reserva Limitada 2019 Kev Tsim Qauv Ntim Cawv Rum xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Zacapa Reserva Limitada 2019 Kev Tsim Qauv Ntim Cawv Rum ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
- Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
- Production Technology
- This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
- Design Challenge
- The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
- Inspiration
- Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
- Team Members
- Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director - Image Credits
- Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
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