Macau Light Festival 2019 TVC TV reklama – dizajner Puzzle Lai Meng Tak

Dizajn Macau Light Festival 2019 TVC TV reklama čiji je autor Puzzle Lai Meng Tak iznimno je cijenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Film, Video i Animacija.

SrebroFilm· 2020

Macau Light Festival 2019 TVC TV reklama

autor/ica Puzzle Lai Meng Tak

Klijent: Mirage Visuals

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Film

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Dizajn

O dizajnu Macau Light Festival 2019 TVC TV reklama

TVC za Macau Light Festival 2019 televizijska je reklama izrađena za promociju Festivala svjetla u Macau. Film prati Mak Maka, maskotu makaoskog turizma, dok domaći i posjetitelji istražuju četiri svjetlosne rute i promjenjivu gradsku vizuru Macaa. Reklama spaja snimanje uživo, vizualne efekte, pokretnu grafiku i trodimenzionalnu animaciju. Lokalne znamenitosti prikazane su kao instalacijska umjetnost. Festival je predstavljen kao golema rođendanska torta, obilježavajući dvadesetu obljetnicu Posebne upravne regije Macau.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Macau Light Festival 2019 TVC TV reklama je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Macau Light Festival 2019 TVC TV reklama bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Macau Light Festival 2019 TVC TV reklama je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Themed as explore the light this year, Macao tourism mascot mak mak will join local and visiting spectators to explore four glittery routes and Macao’s evolving cityscape over the last two decades through different angles in the art of light. The adventure will be reminiscent of stories and memories belonging to the people of Macao, and evoke the joy brought by celebrations of the 20th anniversary of the establishment of the Macao sar.
Dimenzije i pakiranje: HD 1920X1080 Video
Oznake: TV commercial, Live shooting, VFX, Motion graphics, 3d animation
Proizvodna tehnologija: In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Dizajnerski izazov: The concept of turning the entire Light Festival into a giant birthday cake, was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
Istraživanje: In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival and with the 20th anniversary of Macao's return to the motherland, after repeated reflections, finally decided to create a birthday party, every Macao residents and visitors together to participate in this meaningful moment!
Inspiracija: Coincides with the 20th anniversary of Macao's return to the motherland, our vision lighting section is like a whole birthday celebration, invites Macao residents and visitors together to participate in this meaningful Hing lighting celebration! By participating in different themed lighting installations, 3D mapping, interactive games, etc., it is like being in a giant birthday cake, following the footprint of light, feeling the festival atmosphere layer by layer!
Trajanje projekta: The project started in October 2019 in Macau and finished in November 2019 in Macau, and was exhibited in Macau in December 2019.
Tijek rada: Video file can be operated in every video player
Patenti: Copyrights belong to MIRAGE VISUALS 2019.
Članovi tima: Client：Macao government tourism office
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simmy Cheong
Drone Operator：Simon Ma
3D Animation: SPICY Banana, Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：Ellison Lau