ZhuZi Art Knjiga by Xi Alice Zong is a highly esteemed winner of the very prestigious 2020 Zlatna nagrada A' Design Award in Tiskani i Objavljeni Mediji Competition Category.

ZlatoTisak· 2020

ZhuZi Art Knjiga

by Xi Alice Zong

Client: ZHUZI Art Center

Zlatna nagrada A' Design Award Winner in Tisak Category

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Colors

The Design

About ZhuZi Art Knjiga

Nanjing Zhuzi Art Museum objavljuje niz izdanja knjiga za sakupljena djela tradicionalne kineske kaligrafije i slike. S dugom poviješću i elegantnom tehnikom, tradicionalne kineske slike i kaligrafija njeguju se zbog svoje visoko umjetničke i praktične privlačnosti. Pri dizajniranju kolekcije korišteni su apstraktni oblici, boje i linije za stvaranje dosljedne senzualnosti i isticanje praznog prostora u skici. Napor se poklapa s umjetnicima tradicionalnih stilova slikanja i kaligrafije.

The Recognition

About the Zlatna nagrada A' Design Award

ZhuZi Art Knjiga je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da ZhuZi Art Knjiga bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. ZhuZi Art Knjiga stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A series of the Book editions for the collected works of traditional Chinese calligraphy & Chinese painting is published by Nanjing Zhuzi Art Museum. With its long history and elegant technique, the traditional Chinese paintings & calligraphy is treasured for it's highly artistic and practical appeal. When designing the collection, abstract shapes, colors, and lines was used to create a consistent sensuality and highlight the blank space in the sketch. The effortless coincides with artists in traditional painting and calligraphy styles.
Dimensions & Packaging: Width 10 inch x Height 13 inch, soft cover editions
Tags: Book Design, Typography, Graphic Design, Layout Design, Illustration
Production Technology: After researching for the traditional Chinese calligraphy & Chinese Painting, I interviewed each artist and collected their painting & calligraphy art pieces that they would like to feature in the books. Then I created the different theme & logos for each book. The layout of the books are done in Adobe InDesign. Then made the application with photography and Adobe Photoshop, Adobe Lightroom CC.
Design Challenge: The challenge of this project is to keep the authenticity of the traditional Chinese painting & calligraphy and the visually pleasing modern design layout. To have a better understanding of the balance of both traditional & modern visual styles, I interviewed most of the calligraphers and Chinese painters, collected their opinions and suggestions after several draft options and finally came up with the best solution that could blend both styles well and show in the book design.
Research: The research included traveling back to China and visiting multiple cities, people & their families, learning about the authentic traditional Chinese Painting & Calligraphy. Learning about how Chinese people are thinking about the traditional Chinese Painting & Calligraphy and why each element are so exquisite and made such luxuriant cultural implication of China.
Inspiration: This collection of book editions was inspired by traditional Chinese painting & Chinese calligraphy art. With its long history and elegant technique, the traditional Chinese paintings & calligraphy is treasured for it's highly artistic and practical appeal.
Project Duration: The first edition started in February 2019 in both China & U.S. and finished in May 2019. All four editions were published by ZHUZI Art Center.
Operation Flow: With all the visual concepts in mind, and with all the Chinese painting & calligraphy art collected as digital art, 4 book editions started to developed, where each book is made out of the combination of the traditional Chinese element, bringing all the inspirations together and creating a unique, delicate Chinese style of impressionistic, which shows exquisite elegance and luxuriant cultural implication of China.
Patents: Copyrights belong to Xi Alice Zong, 2020.
Team Members: Xi Alice Zong
Image Credits: Image #1 Chinese Calligrapher: Ziliang Guo
Optional Image #1 Chinese Painter: Dongli Pan
Optional Image #3 Chinese Calligrapher: Deling Zhu
Optional Image #4 Chinese Calligrapher: Zuotang Yang