Problue Annual Posters Primarna funkcija: Plakat – dizajner JBBC Branding Consultancy

Dizajn Problue Annual Posters Primarna funkcija: Plakat čiji je autor JBBC Branding Consultancy iznimno je cijenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Fotografija i Fotomanipulacija.

SrebroFotografija· 2020

Problue Annual Posters Primarna funkcija: Plakat

autor/ica JBBC Branding Consultancy

Klijent: JBBC Branding Consultancy

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Fotografija

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Dizajn

O dizajnu Problue Annual Posters Primarna funkcija: Plakat

Problue Annual Posters serija je tiskanih plakata izrađenih za ronilačku marku. Svaki plakat prikazuje jednog modela odjevenog istovremeno u modernu gradsku odjeću i ronilačko odijelo, čime prijelaz između svakodnevnog života i ronjenja postaje vidljiv. Sivo-plava boja primijenjena je na gospodinu radi elegancije, dok je crvena primijenjena na dami. Maskirne peraje upućuju na dinamiku urbanog života. Kontrasti su namjerno raspoređeni, poput brzog i mirnog, svakodnevne odjeće i ronilačkog odijela, glatkog i oštrog. Svaki plakat mjeri 420 sa 594 milimetra.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Problue Annual Posters Primarna funkcija: Plakat je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Problue Annual Posters Primarna funkcija: Plakat bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Problue Annual Posters Primarna funkcija: Plakat je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
Dimenzije i pakiranje: W 420mm x H 594mm
Oznake: Diving, City Life, Active, Fashion, Transition, Problue, Hero
Proizvodna tehnologija: Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
Dizajnerski izazov: The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
Istraživanje: JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
Inspiracija: The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
Trajanje projekta: The project started in June 2019 and finished in Nov 2019 in Taiwan.
Tijek rada: Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
Patenti: Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
Članovi tima: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Zasluge za fotografije: Jblossom Branding Consultancy Co., Ltd